Wigs for Kids

Shoppers searched for this 327K times in the last 12 months. That counts every search on Amazon United States for this niche's terms. An estimated 1.9% of those searches ended in a purchase. Searches in the last 90 days moved -14.8% against the 90 days before. Searches, conversion and average price together put the market at an estimated $100K a year.

Searches, last 12 months

327K

Growth, 90 days vs prior 90

-14.8%

Conversion, latest week

1.9%

Market size, estimated

$100Ka year

Peak month

October3.0× the quietest month

Top search term

wigs for kids76K searches a year

Listings sell for $16.51 on average, from $4.20 to $38.07. Amazon reports units sold in ranges. This niche sold 6K to 8K a year. The average listing sells 0 to 100 of them. At $16.51 that is $0 to $2K a year per listing.

Average price

$16.51inside the $15 to $100 sweet spot

Price range

$4.20–$38.07

Amazon United States median price

$24.38across 115,062 niches

Units sold a year

6K–8K

Units per listing a year

0–100

Revenue per listing a year

$0–$2K

Returns

6.9%of orders · Amazon United States median 2.1%

82% of listings pay for placement with sponsored ads. 100% ship with Prime. On an average day, 2.0% of listings are out of stock. The average listing ranks #671 within Girls. It carries 1,399 reviews at 4.25 stars, so a new listing needs social proof before a better product.

Sponsored listings

82%

Prime listings

100%

Out of stock, average day

2.0%

Average rank

#671in Girls

Average rating

4.25 starsAmazon United States average 4.42 stars

Average reviews

1,399per listing

Listings tracked

85

9 products launched here in the last 12 months. 1 of them cleared the first-year sales bar, our mark for a successful launch. The brands on the shelf have sold for 41 months on average, so the names here are settling in.

Launched, last 12 months

9

Successful launches

1Amazon's first-year sales bar

Average brand age

41 months