Wide Leg Pants for Women

Shoppers searched for this 32.1M times in the last 12 months. That counts every search on Amazon United States for this niche's terms. An estimated 0.4% of those searches ended in a purchase. Searches in the last 90 days moved +14.4% against the 90 days before. Searches, conversion and average price together put the market at an estimated $2.9M a year.

Searches, last 12 months

32.1M

Growth, 90 days vs prior 90

+14.4%

Conversion, latest week

0.4%

Market size, estimated

$2.9Ma year

Peak month

July1.9× the quietest month

Top search term

linen pants women6.2M searches a year

Listings sell for $23.54 on average, from $12.88 to $71.03. Amazon reports units sold in ranges. This niche sold 125K to 150K a year. The average listing sells 750 to 1,000 of them. At $23.54 that is $18K to $24K a year per listing.

Average price

$23.54inside the $15 to $100 sweet spot

Price range

$12.88–$71.03

Amazon United States median price

$24.38across 115,062 niches

Units sold a year

125K–150K

Units per listing a year

750–1,000

Revenue per listing a year

$18K–$24K

Returns

15.5%of orders · Amazon United States median 2.1%

97% of listings pay for placement with sponsored ads. 99% ship with Prime. On an average day, 0.3% of listings are out of stock. The average listing ranks #1,009 within Pants. It carries 3,465 reviews at 4.15 stars, so a new listing needs social proof before a better product.

Sponsored listings

97%

Prime listings

99%

Out of stock, average day

0.3%

Average rank

#1,009in Pants

Average rating

4.15 starsAmazon United States average 4.42 stars

Average reviews

3,465per listing

Listings tracked

139

54 products launched here in the last 12 months. 41 of them cleared the first-year sales bar, our mark for a successful launch. The brands on the shelf have sold for 38 months on average, so the names here are settling in.

Launched, last 12 months

54

Successful launches

41Amazon's first-year sales bar

Average brand age

38 months