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Wide Brim Solar Fan Outdoor Fishing Hat

Pass

Wide Brim Solar Fan Outdoor Fishing Hat scores 70 out of 100, a Pass. Shoppers spend $20K a year here, search demand grew +575.5% this quarter, and returns run at 2.1% of orders.

Flapen Score
70
70 / 100
Top 1% of 16,930 Clothing, Shoes & Jewelry niches · +25 vs the category median of 45
Market size
$20K/yr26K searches / yr
90-day growth
+575.5%search demand this quarter
Competition
35%top-5 click share · 28 brands · 32 sellers

Flapen Score

Wide Brim Solar Fan Outdoor Fishing Hat against its category

The dotted line is the Clothing, Shoes & Jewelry average. Past it, Wide Brim Solar Fan Outdoor Fishing Hat is stronger. Inside it, weaker.

70Pass
Big MarketTrendingHigh ConversionOpen MarketLow ReturnsPrice rangeAvg priceNo Dominant BrandLow Review BarrierQuality Gap
This niche Category average

Market

The Wide Brim Solar Fan Outdoor Fishing Hat market on Amazon at a glance

Shoppers on Amazon United States searched for Wide Brim Solar Fan Outdoor Fishing Hat 26K times last year and spent an estimated $20K. The top 5 brands take 49% of clicks. Demand peaks in May–Jun–Jul. Flapen scores it 70 out of 100, a Pass.

01 · Demand

2.5% of searches ended in a purchase last week.

Shoppers searched for this 26K times in the last 12 months. That counts every search on Amazon United States for this niche's terms. In the latest week, 2.5% of those searches ended in a purchase. Searches in the last 90 days moved +575.5% against the 90 days before. Searches, conversion and average price together put the market at an estimated $20K a year.

Searches, last 12 months
26K
Growth, 90 days vs prior 90
+575.5%
Conversion, latest week
2.5%
Market size, estimated
$20Ka year
Peak month
June63.3× the quietest month
Top search term
wide brim solar fan outdoor fishing hat7K searches a year

02 · Price

A sale here is worth $30.02.

Listings sell for $30.02 on average, from $21.21 to $58.96. Amazon reports units sold in ranges. This niche sold 500 to 750 a year. The average listing sells 0 to 100 of them. At $30.02 that is $0 to $3K a year per listing.

Average price
$30.02inside the $15 to $100 sweet spot
Price range
$21.21–$58.96
Amazon United States median price
$24.38across 115,062 niches
Units sold a year
500–750
Units per listing a year
0–100
Revenue per listing a year
$0–$3K
Returns
2.1%of orders · Amazon United States median 2.1%

03 · Entry bar

The bar here is ads.

92% of listings pay for placement with sponsored ads. 92% ship with Prime. On an average day, 15.7% of listings are out of stock. The average listing ranks #2,083 within Hiking & Outdoor Recreation. It carries 523 reviews at 3.93 stars, so a new listing needs social proof before a better product.

Sponsored listings
92%
Prime listings
92%
Out of stock, average day
15.7%
Average rank
#2,083in Hiking & Outdoor Recreation
Average rating
3.93 starsAmazon United States average 4.42 stars
Average reviews
523per listing
Listings tracked
50

04 · Newcomers

Amazon counts 14 of last year's 17 launches as successful.

17 products launched here in the last 12 months. Amazon counts 14 of them as successful launches, new products that hit its first-year sales bar. The brands on the shelf have sold for 26 months on average, so a newcomer is not facing entrenched names.

Launched, last 12 months
17
Successful launches
14Amazon's first-year sales bar
Average brand age
26 months

Products

Top Wide Brim Solar Fan Outdoor Fishing Hat products & what they sell for

Every tracked product: its share of the shelf, its reviews, and its price.

Competition

Competition: brands, sellers & click share

The top 5 products take only 35% of clicks. An open shelf where new products get seen.

$0$592$1K$2K$2K101001K10K Review Count Sales
Beatable (≤4.3★) Contested Strong incumbent (>4.7★)

Brands

28 falling

Sellers

32

Top-5 brand share

49%

Top 20: 95%

Top-5 click share

35%

Top 20: 74%

Open market

44%

  • Berlune13%
  • inkArts10%
  • TCXCEO10%
  • Zaximap8%
  • Byrotson7%
  • Genovega7%

Demand

Wide Brim Solar Fan Outdoor Fishing Hat search demand

Weekly searches over the year, seasonality beneath. Pick a range.

5K3KHoliday '24Spike '25Holiday '25Spike '26AugSepOctNovDecMarAprMayJunJulAugSepOctNovDecMarAprMayJun

Peak months: May, Jun, Jul · busiest ÷ quietest = 63.3×

Search terms

Top Wide Brim Solar Fan Outdoor Fishing Hat search terms shoppers use

The exact words shoppers type, with yearly volume, growth, and conversion.

  • wide brim solar fan outdoor fishing hat7K/yr
  • straw hat with fan11K/yr
  • wide brim solar fan outdoor fishing hat-solar & usb charging5K/yr
  • outdoor wide brim sun hat with solar fan2K/yr

Reviews and returns

What reviews say buyers love and hate about Wide Brim Solar Fan Outdoor Fishing Hat

What buyers praise, what they complain about and why they send it back, from the reviews.

Complain

Size-Overall16%−0.07

Too small

Fit is tight

It is huge

Weight Heavy8%−0.08

Fan too heavy

Too heavy

Its a little heavy where the fans are

Charging8%−0.05

wont charge anymore not sure why

Returned for failure to charge

Dont hold charge

Durability7%−0.07

Broke within a day of use

broke shortly after

Broke in less than a month

Quality-Overall7%+0.51

its not very well made

Extremely poor quality and cheaply made

Poor quality

Love

Quality-Overall13%+0.51

Excellent product

Very well made product

Everything about this hat feels high-quality

Size-Overall9%−0.07

The fit is snug

Fits well

It fits my large head

Suitability Hot Weather8%+0.88

Awesome for summer

Its perfect for a hot summer day

Perfect for Hot Summer Days

Weight Light6%+0.52

The hat is relatively lightweight

Lightweight hat with great sun coverage

Lightweight and comfortable

Warmth5%+0.57

Perfect for the summer heat

Great for hot summer days

cool this summer

Return

2.1% Return rate 46% Fixable by listing

Size-Overall35%█▇▇▇▆▅

Too small

Fit is tight

It is huge

Defective Material/Parts15%▂▆▄▅▆█
Functionality-Overall13%▆▅▄▅▇█

Mine Did Not Work as Expected

Did not work as advertised

Does not work

Weight Heavy6%▅▄▆█▅▆

Fan too heavy

Too heavy

Its a little heavy where the fans are

Charging6%▅▇█▄▆█

wont charge anymore not sure why

Returned for failure to charge

Dont hold charge

FAQ

Common Wide Brim Solar Fan Outdoor Fishing Hat questions

Answered from the same tracked data.