wide brim hats for men
Worth a lookShows a sweet-spot price point ($26.00 avg), but a failed launch gate (market size, growth, or returns) keeps it on the watch list.
Avg price
Incredible$26.00avg listing price — sweet spot $15–$100
Price range
Great$7.22–$78.99cheapest to priciest tracked listing — scored on the share inside $15–$100
Growth
Great+74.1%90-day search growth — must beat 0% to launch
Competition
Great37%top-5 click share — an open shelf
Brand share
Good61%top-5 brand share — brands hold most of the demand
Quality gap
Okay4.5★avg incumbent rating — lower means beatable quality
Returns
Okay3.9%return rate — above 5% kills the launch gate
Market size
Okay$163K$163K/yr · 263K searches
Conversion
Okay2.4%search→purchase rate — share of searches ending in a sale
Review moat
Bad4,059.36avg incumbent reviews — the moat a new listing must climb
According to Flapen's Amazon United States niche tracking, wide brim hats for men is a $163K/yr Amazon United States market (263K searches/yr). The top 5 brands hold 61% of demand. Demand peaks in May–Jun–Jul. Verdict: Worth a look — 58/100.
Data updated Jul 11, 2026 · scored weekly · How we score niches
wide brim hats for men market data
- Units sold / yr
- 4K–5K
- avg 0–100/product
- Revenue / yr
- $104K–$130K
- units × avg price
- Conversion rate
- 2.4%
- Avg BSR
- #146
- Page quality
- 0%
- Prime
- 96%
- Sponsored
- 89%
- Out of stock
- 2.2%
- Avg brand age
- 49 months
- Avg seller age
- 156 days
Competition & brand share
Clicks spread well past the top 5 (37% combined) — an open shelf where new products get seen.Brands
30 falling
Sellers
54
Top-5 brand share
61%
Top 20: 93%
Top-5 click share
37%
Top 20: 79%
Open market
35%
- FURTALK25%
- EINSKEY12%
- Home Prefer10%
- OLIKER8%
- Leotruny6%
- HUAMULAN4%
Demand & seasonality
Weekly Amazon search volume, last 104 weeks — +74.1% search growth over the last 90 days.Peak months: May, Jun, Jul · busiest ÷ quietest = 3.2×
Top wide brim hats for men search terms
- wide brim hats for men147K/yr
- crushable hats for men27K/yr
- brimmed hats for men15K/yr
- large brim hats for men11K/yr
- wide brim hat men11K/yr
- wide brimmed hat men12K/yr
- full brim hats for men8K/yr
- wide brim hat for men6K/yr
- big brim hat for men5K/yr
- small brim hats for men7K/yr
Top wide brim hats for men products on Amazon
Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.
All 24 tracked products in this niche — three views at once, no toggling.
Top sellers
by 90-day click share
FURTALK Sun Hats for Men Fishing Hat UPF 80+ Foldable Wide Brim Outdoor Hiking Beach Summer Hats Khaki
FURTALK$14.294.6★1,090 rev
Home Prefer Outdoor UPF50+ Mesh Sun Hat Wide Brim Fishing Hat with Neck Flap (Dark Gray)
Home Prefer$16.594.7★10,868 rev
EINSKEY Mens Waterproof Sun Hat Outdoor Sun Protection Bucket Safari Cap For Safari Fishing Hunting Dark Gray One Size
EINSKEY$13.084.6★38,269 rev
EINSKEY Wide Brim Sun Hat UPF 50+ UV Protection Waterproof Packable Bucket Hat for Men & Women Fishing Hiking Beach Garden
EINSKEY$13.144.6★38,269 rev
Mens Sun Hat Super Wide Brim Waterproof Breathable Bucket Hats for Men Fishing Hiking Camping Sun Hats for Men Dark Grey
OLIKER$22.114.5★27 rev
Newest
by launch dateMens Sun Hat Super Wide Brim Waterproof Breathable Bucket Hats for Men Fishing Hiking Camping Sun Hats for Men Dark Grey
OLIKER$22.1127 rev
Sun Hats for Men Women Sun Protection Waterproof Wide Brim Bucket Hat Foldable Outdoor Fishing Hiking Beach Safari Hat Darkgrey
OLIKER$10.0168 rev
OLIKER Sun Hats for Men Wide Brim Bucket Hat with Neck Flap for Fishing & Hiking Mens Sun Hat for UV Protection (US Alpha One Size Dark Grey)
OLIKER$12.10133 rev
FURTALK Sun Hats for Men Women Fishing Hat with Neck Flap UPF 80+ Breathable Wide Brim Hiking Safari Summer Bucket Hats Dark Grey
FURTALK$16.47145 rev
H.Busque Wide Brim Fedora Hat Mens Women Felt Panama Hat Dress Up Hat Black
H.Busque$40.70190 rev
Trending
90-day click momentumSun Hats for Men Women Sun Protection Waterproof Wide Brim Bucket Hat Foldable Outdoor Fishing Hiking Beach Safari Hat Darkgrey
OLIKER$10.014.6★
Mens Sun Hat Super Wide Brim Waterproof Breathable Bucket Hats for Men Fishing Hiking Camping Sun Hats for Men Dark Grey
OLIKER$22.114.5★
OLIKER Sun Hats for Men Wide Brim Bucket Hat with Neck Flap for Fishing & Hiking Mens Sun Hat for UV Protection (US Alpha One Size Dark Grey)
OLIKER$12.104.3★
FURTALK Sun Hats for Men Women Fishing Hat with Neck Flap UPF 80+ Breathable Wide Brim Hiking Safari Summer Bucket Hats Dark Grey
FURTALK$16.474.7★
FURTALK Sun Hats for Men Fishing Hat UPF 80+ Foldable Wide Brim Outdoor Hiking Beach Summer Hats Dark Grey
FURTALK$14.804.6★
What buyers say about wide brim hats for men
What buyers praise and complain about, mined from review topics.What buyers love
“Fits comfortably and looks good”
“and the overall quality is solid”
“reasonable price”
“Comfortable to wear”
“The hat is lightweight”
“Just as advertised”
“Very comfortable and breathable”
“solid material”
“allows for good airflow to help keep you cool in hot weather”
“Feels like it will keep you cool though and also lightweight”
What buyers complain about
“Far Too Small”
“Not well made”
“Cheap Materials”
“and broke on first use”
“there was nothing I could do to make it look anything like the photos of the item”
“The draw string pulls up off center”
“A waste of money”
“The hat is not flattering”
“It's also too thick to wear in the summer”
“Couldnt get the seams out”
Top return reasons
Common questions
- Is wide brim hats for men profitable to sell on Amazon United States?
- The niche generates $163K/yr across 47 tracked products. 7 of 8 products launched in the last 360 days are still selling. 90-day search growth is +74.1%. Flapen's verdict: Worth a look (58/100).
- How competitive is the wide brim hats for men niche?
- 30 brands and 54 sellers compete. The top 5 products take 37% of clicks and top 5 brands hold 61% of demand.
- What do buyers complain about in wide brim hats for men?
- Top complaints mined from reviews: Size-Overall, Quality-Overall, Material Quality. The return rate is 3.9%.
- When does demand for wide brim hats for men peak?
- Demand peaks in May–Jun–Jul; the busiest month runs 3.2× the quietest.
- What does it cost to enter the wide brim hats for men niche?
- Listings span $7.22–$78.99; the average listing price is $26.00 (sweet spot $15–$100). The average incumbent carries 4,059 reviews — the moat a new listing must climb.