Skip to content

Wide Brim Hats for Men

Maybe

Products sell for $26.00 on average, inside the sweet spot. But the average product has 4,059 reviews to catch up to, so Wide Brim Hats for Men is a Maybe.

Flapen Score
58
58 / 100
Top 8% of 16,930 Clothing, Shoes & Jewelry niches · +13 vs the category median of 45
Market size
$163K/yr263K searches / yr
90-day growth
+74.1%search demand this quarter
Competition
37%top-5 click share · 30 brands · 54 sellers

Flapen Score

Wide Brim Hats for Men against its category

The dotted line is the Clothing, Shoes & Jewelry average. Past it, Wide Brim Hats for Men is stronger. Inside it, weaker.

58Maybe
Big MarketTrendingHigh ConversionOpen MarketLow ReturnsPrice rangeAvg priceNo Dominant BrandLow Review BarrierQuality Gap
This niche Category average

Market

The Wide Brim Hats for Men market on Amazon at a glance

Shoppers on Amazon United States searched for Wide Brim Hats for Men 263K times last year and spent an estimated $163K. The top 5 brands take 61% of clicks. Demand peaks in May–Jun–Jul. Flapen scores it 58 out of 100, a Maybe.

01 · Demand

2.4% of searches ended in a purchase last week.

Shoppers searched for this 263K times in the last 12 months. That counts every search on Amazon United States for this niche's terms. In the latest week, 2.4% of those searches ended in a purchase. Searches in the last 90 days moved +74.1% against the 90 days before. Searches, conversion and average price together put the market at an estimated $163K a year.

Searches, last 12 months
263K
Growth, 90 days vs prior 90
+74.1%
Conversion, latest week
2.4%
Market size, estimated
$163Ka year
Peak month
July3.2× the quietest month
Top search term
wide brim hats for men147K searches a year

02 · Price

A sale here is worth $26.00.

Listings sell for $26.00 on average, from $7.22 to $78.99. Amazon reports units sold in ranges. This niche sold 4K to 5K a year. The average listing sells 0 to 100 of them. At $26.00 that is $0 to $3K a year per listing.

Average price
$26.00inside the $15 to $100 sweet spot
Price range
$7.22–$78.99
Amazon United States median price
$24.38across 115,062 niches
Units sold a year
4K–5K
Units per listing a year
0–100
Revenue per listing a year
$0–$3K
Returns
3.9%of orders · Amazon United States median 2.1%

03 · Entry bar

The bar here is reviews.

89% of listings pay for placement with sponsored ads. 96% ship with Prime. On an average day, 2.2% of listings are out of stock. The average listing ranks #146 within Sun Hats. It carries 4,059 reviews at 4.49 stars, so a new listing needs social proof before a better product.

Sponsored listings
89%
Prime listings
96%
Out of stock, average day
2.2%
Average rank
#146in Sun Hats
Average rating
4.49 starsAmazon United States average 4.42 stars
Average reviews
4,059per listing
Listings tracked
47

04 · Newcomers

Amazon counts 7 of last year's 8 launches as successful.

8 products launched here in the last 12 months. Amazon counts 7 of them as successful launches, new products that hit its first-year sales bar. The brands on the shelf have sold for 49 months on average, so the names here are settling in.

Launched, last 12 months
8
Successful launches
7Amazon's first-year sales bar
Average brand age
49 months

Products

Top Wide Brim Hats for Men products & what they sell for

Every tracked product: its share of the shelf, its reviews, and its price.

Competition

Competition: brands, sellers & click share

The top 5 products take only 37% of clicks. An open shelf where new products get seen.

$0$5K$10K$15K$20K101001K10K100K Review Count Sales
Beatable (≤4.3★) Contested Strong incumbent (>4.7★)

Brands

30 falling

Sellers

54

Top-5 brand share

61%

Top 20: 93%

Top-5 click share

37%

Top 20: 79%

Open market

35%

  • FURTALK25%
  • EINSKEY12%
  • Home Prefer10%
  • OLIKER8%
  • Leotruny6%
  • HUAMULAN4%

Demand

Wide Brim Hats for Men search demand

Weekly searches over the year, seasonality beneath. Pick a range.

10K6KSpike '25Prime Day '25Spike '26SepDecMarJunAugNovMarMay

Peak months: May, Jun, Jul · busiest ÷ quietest = 3.2×

Search terms

Top Wide Brim Hats for Men search terms shoppers use

The exact words shoppers type, with yearly volume, growth, and conversion.

  • wide brim hats for men147K/yr
  • crushable hats for men27K/yr
  • brimmed hats for men15K/yr
  • large brim hats for men11K/yr
  • wide brim hat men11K/yr
  • wide brimmed hat men12K/yr
  • full brim hats for men8K/yr
  • wide brim hat for men6K/yr
  • big brim hat for men5K/yr
  • small brim hats for men7K/yr

Reviews and returns

What reviews say buyers love and hate about Wide Brim Hats for Men

What buyers praise, what they complain about and why they send it back, from the reviews.

Complain

Size-Overall33%−0.14

Far Too Small

it is tight

Too big

Quality-Overall9%

Not well made

Low quality

Cheap Quality

Material Quality4%−0.02

Cheap Materials

Fake material never buying from Amazon again

The material is awful

Durability4%−0.03

and broke on first use

Broke after 6weeks

so its likely not durable

Advertised Vs Actual Product4%

there was nothing I could do to make it look anything like the photos of the item

not as advertised

However, the photos are misleading

Love

Size-Overall20%−0.14

Fits comfortably and looks good

This hat fits my big head well

Fit great

Quality-Overall17%

and the overall quality is solid

Excellent product

feels well made

Value For Money9%+0.52

reasonable price

Great value

Good deal

Comfort-Overall8%+0.66

Comfortable to wear

Nice and comfortable

Nice comfortable hat

Weight Light6%+0.90

The hat is lightweight

The fabric is lightweight

Lightweight and comfortable

Return

3.9% Return rate 92% Fixable by listing

Size-Overall73%██████

Far Too Small

it is tight

Too big

Advertised Vs Actual Product4%▇▇███▇

there was nothing I could do to make it look anything like the photos of the item

not as advertised

However, the photos are misleading

Shape/Style4%▆▇█▇▇█

The hat is not flattering

Shape bounces back

Didnt hold shape

Color4%██▇▆▆▆
Material Quality2%▇███▆▆

Cheap Materials

Fake material never buying from Amazon again

The material is awful

FAQ

Common Wide Brim Hats for Men questions

Answered from the same tracked data.