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Wide Brim Fedora Hats for Men

Fail

Buyers convert on only 0.7% of searches, so Wide Brim Fedora Hats for Men is a Fail.

Flapen Score
49
49 / 100
Top 33% of 16,930 Clothing, Shoes & Jewelry niches · +4 vs the category median of 45
Market size
$43K/yr179K searches / yr
90-day growth
+8.6%search demand this quarter
Competition
18%top-5 click share · 65 brands · 78 sellers

Flapen Score

Wide Brim Fedora Hats for Men against its category

The dotted line is the Clothing, Shoes & Jewelry average. Past it, Wide Brim Fedora Hats for Men is stronger. Inside it, weaker.

49Fail
Big MarketTrendingHigh ConversionOpen MarketLow ReturnsPrice rangeAvg priceNo Dominant BrandLow Review BarrierQuality Gap
This niche Category average

Market

The Wide Brim Fedora Hats for Men market on Amazon at a glance

Shoppers on Amazon United States searched for Wide Brim Fedora Hats for Men 179K times last year and spent an estimated $43K. The top 5 brands take 40% of clicks. Demand peaks in Oct. Flapen scores it 49 out of 100, a Fail.

01 · Demand

An estimated 0.7% of those searches ended in a purchase.

Shoppers searched for this 179K times in the last 12 months. That counts every search on Amazon United States for this niche's terms. An estimated 0.7% of those searches ended in a purchase. Searches in the last 90 days moved +8.6% against the 90 days before. Searches, conversion and average price together put the market at an estimated $43K a year.

Searches, last 12 months
179K
Growth, 90 days vs prior 90
+8.6%
Conversion, latest week
0.7%
Market size, estimated
$43Ka year
Peak month
October2.2× the quietest month
Top search term
wide brim fedora hats for men49K searches a year

02 · Price

A sale here is worth $35.71.

Listings sell for $35.71 on average, from $8.61 to $122.63. Amazon reports units sold in ranges. This niche sold 2K to 2K a year. The average listing sells 0 to 100 of them. At $35.71 that is $0 to $4K a year per listing.

Average price
$35.71inside the $15 to $100 sweet spot
Price range
$8.61–$122.63
Amazon United States median price
$24.38across 115,062 niches
Units sold a year
2K–2K
Units per listing a year
0–100
Revenue per listing a year
$0–$4K
Returns
8.6%of orders · Amazon United States median 2.1%

03 · Entry bar

The bar here is reviews.

85% of listings pay for placement with sponsored ads. 91% ship with Prime. On an average day, 6.7% of listings are out of stock. The average listing ranks #1,635 within Fedoras. It carries 1,710 reviews at 4.41 stars, so a new listing needs social proof before a better product.

Sponsored listings
85%
Prime listings
91%
Out of stock, average day
6.7%
Average rank
#1,635in Fedoras
Average rating
4.41 starsAmazon United States average 4.42 stars
Average reviews
1,710per listing
Listings tracked
130

04 · Newcomers

5 of last year's 14 launches cleared the first-year sales bar.

14 products launched here in the last 12 months. 5 of them cleared the first-year sales bar, our mark for a successful launch. The brands on the shelf have sold for 50 months on average, so the names here are settling in.

Launched, last 12 months
14
Successful launches
5Amazon's first-year sales bar
Average brand age
50 months

Products

Top Wide Brim Fedora Hats for Men products & what they sell for

The products selling here, as shoppers see them on Amazon. Shelf share and sales are our estimates.

Prices and ratings read from Amazon on Jul 11, 2026. The live listing can differ.

Competition

Competition: brands, sellers & click share

The top 5 products take an estimated 18% of clicks, no more. An open shelf where new products get seen.

$0$857$2K$3K$3K101001K10K Review Count Sales
Beatable (≤4.3★) Contested Strong incumbent (>4.7★)

Brands

65 rising

Sellers

78

Est. top-5 brand share

40%

Top 20: 77%

Est. top-5 click share

18%

Top 20: 44%

Open market

55%

  • H.Busque14%
  • KUJUHA8%
  • FADACHY6%
  • Pro Celia6%
  • LIDHAY6%
  • FURTALK5%

Demand

Wide Brim Fedora Hats for Men search demand

Weekly searches over the year, seasonality beneath. Pick a range.

9K7KSpike '24Spike '25Spike '26SepDecMarJunAugNovMarMay

Peak months: Oct · busiest ÷ quietest = 2.2×

Search terms

Top Wide Brim Fedora Hats for Men search terms shoppers use

The exact words shoppers type, with estimated yearly volume, growth, and conversion.

  • wide brim fedora hats for men49K/yr
  • flat brim cowboy hat27K/yr
  • black wide brim hat22K/yr
  • black wide brim hat women13K/yr
  • mens wide brim fedora13K/yr
  • wide brim black hat11K/yr
  • wide brim fedora men6K/yr
  • black brim hat women6K/yr
  • black brim hat6K/yr
  • flat cowboy hat5K/yr

Reviews and returns

What reviews say buyers love and hate about Wide Brim Fedora Hats for Men

We read the reviews and the return reasons for every product selling here.

24%of positive reviews mention “Size-Overall”
35%of negative reviews mention “Size-Overall”
8.6%of orders come back
“doesnt really fit right”
A buyer, on “Size-Overall”35% of negative reviews mention the same topic

Every topic

Every topic buyers talk about, one row each.

Red shows the share of negative reviews and green the share of positive reviews, biggest topic first. Open a row to read what they wrote.

17 topics

NegativePositive

FAQ

Common Wide Brim Fedora Hats for Men questions

Answered from the same tracked data.

Figures on this page are estimates modeled from public Amazon pages and third-party keyword data. Amazon does not supply them, and no connected seller's data is used. How we handle Amazon data