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Wicking Socks Women

Fail

Shoppers spend an estimated $58K a year here, so Wicking Socks Women is a Fail.

Flapen Score
48
48 / 100
Top 37% of 16,930 Clothing, Shoes & Jewelry niches · +3 vs the category median of 45
Market size
$58K/yr157K searches / yr
90-day growth
-17.0%search demand this quarter
Competition
20%top-5 click share · 38 brands · 45 sellers

Flapen Score

Wicking Socks Women against its category

The dotted line is the Clothing, Shoes & Jewelry average. Past it, Wicking Socks Women is stronger. Inside it, weaker.

48Fail
Big MarketTrendingHigh ConversionOpen MarketLow ReturnsPrice rangeAvg priceNo Dominant BrandLow Review BarrierQuality Gap
This niche Category average

Market

The Wicking Socks Women market on Amazon at a glance

Shoppers on Amazon United States searched for Wicking Socks Women 157K times last year and spent an estimated $58K. The top 5 brands take 59% of clicks. Demand peaks in Nov–Dec. Flapen scores it 48 out of 100, a Fail.

01 · Demand

An estimated 2.4% of those searches ended in a purchase.

Shoppers searched for this 157K times in the last 12 months. That counts every search on Amazon United States for this niche's terms. An estimated 2.4% of those searches ended in a purchase. Searches in the last 90 days moved -17.0% against the 90 days before. Searches, conversion and average price together put the market at an estimated $58K a year.

Searches, last 12 months
157K
Growth, 90 days vs prior 90
-17.0%
Conversion, latest week
2.4%
Market size, estimated
$58Ka year
Peak month
December2.3× the quietest month
Top search term
dickies socks for women48K searches a year

02 · Price

A sale here is worth $15.33.

Listings sell for $15.33 on average, from $6.99 to $29.43. Amazon reports units sold in ranges. This niche sold 4K to 5K a year. The average listing sells 0 to 100 of them. At $15.33 that is $0 to $2K a year per listing.

Average price
$15.33inside the $15 to $100 sweet spot
Price range
$6.99–$29.43
Amazon United States median price
$24.38across 115,062 niches
Units sold a year
4K–5K
Units per listing a year
0–100
Revenue per listing a year
$0–$2K
Returns
1.6%of orders · Amazon United States median 2.1%

03 · Entry bar

The bar here is reviews.

64% of listings pay for placement with sponsored ads. 100% ship with Prime. On an average day, 4.1% of listings are out of stock. The average listing ranks #746 within Athletic Socks. It carries 14,360 reviews at 4.62 stars, so a new listing needs social proof before a better product.

Sponsored listings
64%
Prime listings
100%
Out of stock, average day
4.1%
Average rank
#746in Athletic Socks
Average rating
4.62 starsAmazon United States average 4.42 stars
Average reviews
14,360per listing
Listings tracked
107

04 · Newcomers

23 of last year's 26 launches cleared the first-year sales bar.

26 products launched here in the last 12 months. 23 of them cleared the first-year sales bar, our mark for a successful launch. The brands on the shelf have sold for 49 months on average, so the names here are settling in.

Launched, last 12 months
26
Successful launches
23Amazon's first-year sales bar
Average brand age
49 months

Products

Top Wicking Socks Women products & what they sell for

Every tracked product: its share of the shelf, its reviews, and its price.

Sign in to see the products

The products selling in this niche are for signed-in readers. Every market figure above stays open to everyone.

Competition

Competition: brands, sellers & click share

The top 5 products take only 20% of clicks. An open shelf where new products get seen.

Brands

38 rising

Sellers

45

Top-5 brand share

59%

Top 20: 91%

Top-5 click share

20%

Top 20: 53%

Open market

36%

  • Brand 129%
  • Brand 210%
  • Brand 38%
  • Brand 46%
  • Brand 56%
  • Brand 65%

Demand

Wicking Socks Women search demand

Weekly searches over the year, seasonality beneath. Pick a range.

5K3KPrime Day '24Spike '24Holiday '24Spike '25Prime Day '25Holiday '25SepDecMarJunAugNovMarMay

Peak months: Nov, Dec · busiest ÷ quietest = 2.3×

Search terms

Top Wicking Socks Women search terms shoppers use

The exact words shoppers type, with yearly volume, growth, and conversion.

  • dickies socks for women48K/yr
  • saucony no show socks women13K/yr
  • quick dry socks women9K/yr
  • dickies womens socks15K/yr
  • socks for sweaty feet women10K/yr
  • sweat wicking socks women8K/yr
  • antimicrobial socks women5K/yr
  • womens dickies socks14K/yr
  • anti odor socks women6K/yr
  • dickies socks women8K/yr

Reviews and returns

What reviews say buyers love and hate about Wicking Socks Women

We read the reviews and the return reasons for every product selling here.

23%of positive reviews mention “Comfort-Overall”
14%of negative reviews mention “Size-Overall”
1.6%of orders come back
“Too long”
A buyer, on “Size-Overall”14% of negative reviews mention the same topic

Every topic

Every topic buyers talk about, one row each.

Red shows the share of negative reviews and green the share of positive reviews, biggest topic first. Open a row to read what they wrote.

18 topics

NegativePositive

FAQ

Common Wicking Socks Women questions

Answered from the same tracked data.