wicked socks
Skip itSoft demand (-43.1% this quarter) — this niche doesn't clear our bar today.
Price range
Good$3.74–$45.45cheapest to priciest tracked listing — scored on the share inside $15–$100
Returns
Good2.2%return rate — above 5% kills the launch gate
Avg price
Good$14.42avg listing price — sweet spot $15–$100
Competition
Good48%top-5 click share — leaders hold, buyers still browse
Conversion
Good4.3%search→purchase rate — share of searches ending in a sale
Review moat
Okay2,373.82avg incumbent reviews — the moat a new listing must climb
Brand share
Okay84%top-5 brand share — brands hold most of the demand
Market size
Bad$74K$74K/yr · 118K searches
Quality gap
Bad4.7★avg incumbent rating — lower means beatable quality
Growth
Bad-43.1%90-day search growth — must beat 0% to launch
According to Flapen's Amazon United States niche tracking, wicked socks is a $74K/yr Amazon United States market (118K searches/yr). The top 5 brands hold 84% of demand. Demand peaks in Oct–Nov–Dec. Verdict: Skip it — 39/100.
Data updated Jul 21, 2026 · scored weekly · How we score niches
wicked socks market data
- Units sold / yr
- 4K–5K
- avg 100–250/product
- Revenue / yr
- $58K–$72K
- units × avg price
- Conversion rate
- 4.3%
- Avg BSR
- #168,366
- Page quality
- 0%
- Prime
- 100%
- Sponsored
- 74%
- Out of stock
- 8.5%
- Avg brand age
- 37 months
- Avg seller age
- 170 days
Competition & brand share
The top 5 products take 48% of clicks — established leaders, but buyers still shop beyond them.Brands
20 rising
Sellers
26
Top-5 brand share
84%
Top 20: 100%
Top-5 click share
48%
Top 20: 90%
Open market
13%
- Wicked49%
- Bioworld14%
- LEVLO10%
- AVIINEN8%
- Haysandy4%
- Blue Q3%
- Open — no brand owns it (14 brands, 13%)
Demand & seasonality
Weekly Amazon search volume, last 79 weeks — -43.1% search growth over the last 90 days.Peak months: Oct, Nov, Dec · busiest ÷ quietest = 33.3×
Top wicked socks search terms
- wicked socks75K/yr
- wicked socks for women27K/yr
- wicked socks for girls10K/yr
- wicked fuzzy socks5K/yr
Top wicked socks products on Amazon
Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.
All 24 tracked products in this niche — three views at once, no toggling.
Top sellers
by 90-day click share
Wicked Womens Elphaba and Glinda 5 Pack No Show Ankle Socks
Wicked$8.844.6★161 rev
Wicked Womens 5 Pack Halloween Capri Socks
Wicked$11.864.8★64 rev
LEVLO Witch Musical Socks Witch Fans Gift Defying Witch Socks Musical Witch Merch(Defying Gravity Sock)
LEVLO$13.324.5★25 rev
Bioworld Wicked Elphaba & Glinda Icons Womens 5-Pair Ankle Socks-OSFA
Bioworld$17.994.7★190 rev
Wicked Womens Pink and Green Single Cuffer Slipper Socks
Wicked$10.284.7★113 rev
Newest
by launch date
Bioworld Wicked Part 1 Elphaba & Glinda Womens Casual Crew Socks
Bioworld$9.982 rev
Wicked Socks for Women Pack - Bundle with 9 Pairs of Elphaba and Glinda No Show Socks Size 4-10 Plus Stickers for Women Teens | Wicked Apparel Set
Wicked$11.522 rev
AVIINEN 6/12Pairs Christmas Witch Socks Bulk Pink and Green Socks for Women Bulk Christmas Witch Party Gift (6 Short)
AVIINEN$13.3028 rev
Bawnhaw Long Striped Thigh High Socks Green and White Over Knee Socks for Women Girls Elastic High Stocking Novelty Costume Leg Warmers for Patrick Day Christmas
Bawnhaw$3.747 rev
Bioworld Wicked Part 2 Text Logo Womens 5-Pair Pack Casual Crew Socks
Bioworld$15.437 rev
Trending
90-day click momentum
Blue Q Socks Womens Crew Stop Talking Multicolor OS
Blue Q$14.994.8★
Viasox Ankle Compression Socks for Women & Men 3 Pack 14 mmHg Support Improves Circulation Extra Cushioned (US Alpha X-Large Regular Regular Brush Stroke)
Viasox$45.454.4★
Blue Q Womens Funny Novelty Crazy Crew Socks with Sayings
Blue Q$14.934.8★
AVIINEN 6/12Pairs Christmas Witch Socks Bulk Pink and Green Socks for Women Bulk Christmas Witch Party Gift (6 Short)
AVIINEN$13.304.6★
Bioworld Wicked Part 1 Elphaba & Glinda Womens Casual Crew Socks
Bioworld$9.985.0★
What buyers say about wicked socks
What buyers praise and complain about, mined from review topics.What buyers love
“Fits great”
“Good Quality”
“So comfortable and breathable”
“Soft and cozy”
“Best value”
“Color is cute”
“As described”
“Nice and thick”
“they haven't snagged yet”
“Easy to wash and wear”
What buyers complain about
“To large”
“will not last long”
“It was slightly itchy”
“thins”
“Elastic at top isnt good”
“Poor quality”
“Unfortunately, after the first wash, the elastic turned yellow, which was disappointing”
“synthetic materials”
“they do shrink a little”
“For me it was to tight around the ankle”
Top return reasons
Common questions
- Is wicked socks profitable to sell on Amazon United States?
- The niche generates $74K/yr across 34 tracked products. 0 of 13 products launched in the last 360 days are still selling. 90-day search growth is -43.1%. Flapen's verdict: Skip it (39/100).
- How competitive is the wicked socks niche?
- 20 brands and 26 sellers compete. The top 5 products take 48% of clicks and top 5 brands hold 84% of demand.
- What do buyers complain about in wicked socks?
- Top complaints mined from reviews: Size-Overall, Durability, Allergies. The return rate is 2.2%.
- When does demand for wicked socks peak?
- Demand peaks in Oct–Nov–Dec; the busiest month runs 33.3× the quietest.
- What does it cost to enter the wicked socks niche?
- Listings span $3.74–$45.45; the average listing price is $14.42 (sweet spot $15–$100). The average incumbent carries 2,374 reviews — the moat a new listing must climb.