wicked movie merch
Skip itSoft demand (-81.2% this quarter) — this niche doesn't clear our bar today.
Review moat
Incredible38.48avg incumbent reviews — the moat a new listing must climb
Avg price
Incredible$31.22avg listing price — sweet spot $15–$100
Competition
Great24%top-5 click share — an open shelf
Price range
Good$9.55–$138.27cheapest to priciest tracked listing — scored on the share inside $15–$100
Quality gap
Okay4.5★avg incumbent rating — lower means beatable quality
Market size
Okay$152K$152K/yr · 839K searches
Brand share
Okay89%top-5 brand share — brands hold most of the demand
Returns
Okay4.9%return rate — above 5% kills the launch gate
Conversion
Bad0.6%search→purchase rate — share of searches ending in a sale
Growth
Bad-81.2%90-day search growth — must beat 0% to launch
According to Flapen's Amazon United States niche tracking, wicked movie merch is a $152K/yr Amazon United States market (839K searches/yr). The top 5 brands hold 89% of demand. Demand peaks in Nov–Dec. Verdict: Skip it — 41/100.
Data updated Jul 13, 2026 · scored weekly · How we score niches
wicked movie merch market data
- Units sold / yr
- 6K–8K
- avg 0–100/product
- Revenue / yr
- $187K–$250K
- units × avg price
- Conversion rate
- 0.6%
- Avg BSR
- #36,515
- Page quality
- 0%
- Prime
- 85%
- Sponsored
- 78%
- Out of stock
- 5.4%
- Avg brand age
- 26 months
- Avg seller age
- 191 days
Competition & brand share
Clicks spread well past the top 5 (24% combined) — an open shelf where new products get seen.Brands
13 rising
Sellers
17
Top-5 brand share
89%
Top 20: 100%
Top-5 click share
24%
Top 20: 53%
Open market
8%
- Wicked49%
- Bioworld29%
- LUKYCILD4%
- MAXIMGR4%
- JINTING4%
- MOUSYA3%
- Open — no brand owns it (7 brands, 8%)
Demand & seasonality
Weekly Amazon search volume, last 88 weeks — -81.2% search growth over the last 90 days.Peak months: Nov, Dec · busiest ÷ quietest = 86.0×
Top wicked movie merch search terms
- wicked sweatshirt311K/yr
- wicked hoodie85K/yr
- wicked sweatshirts for women159K/yr
- wicked sweater71K/yr
- wicked hoodies for women28K/yr
- wicked hoodies10K/yr
- wicked crewneck19K/yr
- wicked sweater for women24K/yr
- wicked sweatshirts21K/yr
- glinda sweatshirt8K/yr
Top wicked movie merch products on Amazon
Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.
All 24 tracked products in this niche — three views at once, no toggling.
Top sellers
by 90-day click share
Bioworld Wicked Land of OZ Musical Adult Black Crew Neck Long Sleeve Sweatshirt
Bioworld$21.220.0★0 rev
Wicked Land of OZ Adult Black Crew Neck Long Sleeve Sweatshirt
Wicked$19.264.3★8 rev
Bioworld Wicked Part 1 W Character Graphics Womens Cradle Pink Crew Neck Long Sleeve Sweatshirt-XL
Bioworld$24.334.8★144 rev
Wicked Glinda & Elphaba Womens Ladies & Juniors Black Zip Multi-Hit Hoodie
Wicked$45.524.6★7 rev
JINTING Musical Sweatshirt for Women - Defying Gravity Pink Green Musical Movie Fall Crew Neck Long Sleeve Pullover
JINTING$27.144.5★61 rev
Newest
by launch date
LUKYCILD Musical Sweatshirt for Women Witch Princess Graphic Sweatshirts Long Sleeve Musical Movie Fans Pullover Tops
LUKYCILD$19.3053 rev
Wicked Glinda & Elphaba Womens Ladies & Juniors Black Zip Multi-Hit Hoodie
Wicked$45.527 rev
Wicked Glinda & Elphaba Womens Ladies & Juniors Black Zip Hoodie with Back & Sleeve Graphics
Wicked$43.407 rev
Wicked Glinda Womens Ladies & Juniors Pink Crewneck Sweatshirt with Glitter Sleeve & Screen Print Graphic
Wicked$35.471 rev
Wicked Glinda Womens Ladies & Juniors Pink Crewneck Sweatshirt with Glitter Sleeve & Screen Print Graphic
Wicked$38.641 rev
Trending
90-day click momentumBioworld Wicked Land of OZ Musical Adult Black Crew Neck Long Sleeve Sweatshirt
Bioworld$21.220.0★
Wicked Land of OZ Adult Black Crew Neck Long Sleeve Sweatshirt
Wicked$21.164.3★
Wicked Glinda Womens Ladies & Juniors Pink Crewneck Sweatshirt with Glitter Sleeve & Screen Print Graphic
Wicked$38.645.0★
LUKYCILD Musical Sweatshirt for Women Witch Princess Graphic Sweatshirts Long Sleeve Musical Movie Fans Pullover Tops
LUKYCILD$19.304.7★
Wicked Womens Ladies & Juniors Mint Front & Back Crewneck Sweatshirt with Embroidery
Wicked$35.005.0★
What buyers say about wicked movie merch
What buyers praise and complain about, mined from review topics.What buyers love
“These are well made”
“Great fit”
“So comfortable”
“Soft and comfy sweatshirt”
“Beautiful color”
“Was a gift”
“Cute and warm”
“sewn well”
“The embroidery is amazing”
“Good material”
What buyers complain about
“too big :”
“Oversized cheap material”
“cheap Walmart brand. Gildan”
“I thought it was maybe a little thicker”
“Poor quality no stretch runs small”
“the arms are definitely shorter than I would like”
“the sleeves may be a bit too short for you”
“My only complaint is that the imprint started wearing off so quickly”
“My only complaint is that the imprint started wearing off so quickly”
Top return reasons
Common questions
- Is wicked movie merch profitable to sell on Amazon United States?
- The niche generates $152K/yr across 87 tracked products. 0 of 61 products launched in the last 360 days are still selling. 90-day search growth is -81.2%. Flapen's verdict: Skip it (41/100).
- How competitive is the wicked movie merch niche?
- 13 brands and 17 sellers compete. The top 5 products take 24% of clicks and top 5 brands hold 89% of demand.
- What do buyers complain about in wicked movie merch?
- Top complaints mined from reviews: Size-Overall, Material Quality, Quality-Overall. The return rate is 4.9%.
- When does demand for wicked movie merch peak?
- Demand peaks in Nov–Dec; the busiest month runs 86.0× the quietest.
- What does it cost to enter the wicked movie merch niche?
- Listings span $9.55–$138.27; the average listing price is $31.22 (sweet spot $15–$100). The average incumbent carries 38 reviews — the moat a new listing must climb.