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Wicked Movie Merch

Fail

Demand is soft, at -81.2% this quarter, so Wicked Movie Merch is a Fail.

Flapen Score
41
41 / 100
Ranks 11,351 of 16,930 Clothing, Shoes & Jewelry niches · −4 vs the category median of 45
Market size
$152K/yr839K searches / yr
90-day growth
-81.2%search demand this quarter
Competition
24%top-5 click share · 13 brands · 17 sellers

Flapen Score

Wicked Movie Merch against its category

The dotted line is the Clothing, Shoes & Jewelry average. Past it, Wicked Movie Merch is stronger. Inside it, weaker.

41Fail
Big MarketTrendingHigh ConversionOpen MarketLow ReturnsPrice rangeAvg priceNo Dominant BrandLow Review BarrierQuality Gap
This niche Category average

Market

The Wicked Movie Merch market on Amazon at a glance

Shoppers on Amazon United States searched for Wicked Movie Merch 839K times last year and spent an estimated $152K. The top 5 brands take 89% of clicks. Demand peaks in Nov–Dec. Flapen scores it 41 out of 100, a Fail.

01 · Demand

An estimated 0.6% of those searches ended in a purchase.

Shoppers searched for this 839K times in the last 12 months. That counts every search on Amazon United States for this niche's terms. An estimated 0.6% of those searches ended in a purchase. Searches in the last 90 days moved -81.2% against the 90 days before. Searches, conversion and average price together put the market at an estimated $152K a year.

Searches, last 12 months
839K
Growth, 90 days vs prior 90
-81.2%
Conversion, latest week
0.6%
Market size, estimated
$152Ka year
Peak month
November86.0× the quietest month
Top search term
wicked sweatshirt311K searches a year

02 · Price

A sale here is worth $31.22.

Listings sell for $31.22 on average, from $9.55 to $138.27. Amazon reports units sold in ranges. This niche sold 6K to 8K a year. The average listing sells 0 to 100 of them. At $31.22 that is $0 to $3K a year per listing.

Average price
$31.22inside the $15 to $100 sweet spot
Price range
$9.55–$138.27
Amazon United States median price
$24.38across 115,062 niches
Units sold a year
6K–8K
Units per listing a year
0–100
Revenue per listing a year
$0–$3K
Returns
4.9%of orders · Amazon United States median 2.1%

03 · Entry bar

The bar here is low.

78% of listings pay for placement with sponsored ads. 85% ship with Prime. On an average day, 5.4% of listings are out of stock. The average listing ranks #36,515 within Fashion Hoodies & Sweatshirts. It carries 38 reviews at 4.52 stars, so a new listing needs social proof before a better product.

Sponsored listings
78%
Prime listings
85%
Out of stock, average day
5.4%
Average rank
#36,515in Fashion Hoodies & Sweatshirts
Average rating
4.52 starsAmazon United States average 4.42 stars
Average reviews
38per listing
Listings tracked
87

04 · Newcomers

0 of last year's 61 launches cleared the first-year sales bar.

61 products launched here in the last 12 months. 0 of them cleared the first-year sales bar, our mark for a successful launch. The brands on the shelf have sold for 26 months on average, so a newcomer is not facing entrenched names.

Launched, last 12 months
61
Successful launches
0Amazon's first-year sales bar
Average brand age
26 months

Products

Top Wicked Movie Merch products & what they sell for

The products selling here, as shoppers see them on Amazon. Shelf share and sales are our estimates.

Prices and ratings read from Amazon on Jul 13, 2026. The live listing can differ.

Competition

Competition: brands, sellers & click share

The top 5 products take an estimated 24% of clicks, no more. An open shelf where new products get seen.

$0$3K$6K$9K$12K1101001K Review Count Sales
Beatable (≤4.3★) Contested Strong incumbent (>4.7★)2 products missing review or click data not plotted

Brands

13 rising

Sellers

17

Est. top-5 brand share

89%

Top 20: 100%

Est. top-5 click share

24%

Top 20: 53%

Open market

8%

  • Wicked49%
  • Bioworld29%
  • LUKYCILD4%
  • MAXIMGR4%
  • JINTING4%
  • MOUSYA3%
  • Open — no brand owns it (7 brands, 8%)

Demand

Wicked Movie Merch search demand

Weekly searches over the year, seasonality beneath. Pick a range.

175K125KHoliday '24Prime Day '25Black Friday '25DecJanFebMarAprMayJunJulAugSepOctNovDecJanFebMarAprMayJun

Peak months: Nov, Dec · busiest ÷ quietest = 86.0×

Search terms

Top Wicked Movie Merch search terms shoppers use

The exact words shoppers type, with estimated yearly volume, growth, and conversion.

  • wicked sweatshirt311K/yr
  • wicked hoodie85K/yr
  • wicked sweatshirts for women159K/yr
  • wicked sweater71K/yr
  • wicked hoodies for women28K/yr
  • wicked hoodies10K/yr
  • wicked crewneck19K/yr
  • wicked sweater for women24K/yr
  • wicked sweatshirts21K/yr
  • glinda sweatshirt8K/yr

Reviews and returns

What reviews say buyers love and hate about Wicked Movie Merch

We read the reviews and the return reasons for every product selling here.

23%of positive reviews mention “Quality-Overall”
44%of negative reviews mention “Size-Overall”
4.9%of orders come back
“too big :”
A buyer, on “Size-Overall”44% of negative reviews mention the same topic

Every topic

Every topic buyers talk about, one row each.

Red shows the share of negative reviews and green the share of positive reviews, biggest topic first. Open a row to read what they wrote.

21 topics

NegativePositive

FAQ

Common Wicked Movie Merch questions

Answered from the same tracked data.

Figures on this page are estimates modeled from public Amazon pages and third-party keyword data. Amazon does not supply them, and no connected seller's data is used. How we handle Amazon data