wicked loungefly
Skip itSoft demand (-44.6% this quarter) — this niche doesn't clear our bar today.
Price range
Great$13.75–$90.80cheapest to priciest tracked listing — scored on the share inside $15–$100
Avg price
Great$50.85avg listing price — sweet spot $15–$100
Review moat
Great176.31avg incumbent reviews — the moat a new listing must climb
Returns
Good2.6%return rate — above 5% kills the launch gate
Competition
Good52%top-5 click share — leaders hold, buyers still browse
Market size
Okay$159K$159K/yr · 329K searches
Quality gap
Bad4.8★avg incumbent rating — lower means beatable quality
Conversion
Bad0.9%search→purchase rate — share of searches ending in a sale
Brand share
Bad97%top-5 brand share — brand-locked demand
Growth
Bad-44.6%90-day search growth — must beat 0% to launch
According to Flapen's Amazon United States niche tracking, wicked loungefly is a $159K/yr Amazon United States market (329K searches/yr). The top 5 brands hold 97% of demand. Demand peaks in Oct–Nov–Dec. Verdict: Skip it — 37/100.
Data updated Jul 11, 2026 · scored weekly · How we score niches
wicked loungefly market data
- Units sold / yr
- 5K–6K
- avg 0–100/product
- Revenue / yr
- $254K–$305K
- units × avg price
- Conversion rate
- 0.9%
- Avg BSR
- #6,450
- Page quality
- 0%
- Prime
- 93%
- Sponsored
- 69%
- Out of stock
- 9.2%
- Avg brand age
- 27 months
- Avg seller age
- 164 days
Competition & brand share
The top 5 products take 52% of clicks — established leaders, but buyers still shop beyond them.Brands
8 falling
Sellers
53
Top-5 brand share
97%
Top 20: 100%
Top-5 click share
52%
Top 20: 90%
Open market
2%
- AI ACCESSORY INNOVATIONS40%
- Loungefly31%
- Bioworld10%
- Wicked10%
- Funko5%
- BWWKTOP1%
- Open — no brand owns it (2 brands, 2%)
Demand & seasonality
Weekly Amazon search volume, last 75 weeks — -44.6% search growth over the last 90 days.Peak months: Oct, Nov, Dec · busiest ÷ quietest = 10.2×
Top wicked loungefly search terms
- wicked backpack64K/yr
- wicked loungefly53K/yr
- wicked purse55K/yr
- wicked bag59K/yr
- loungefly wicked25K/yr
- wicked bags15K/yr
- wicked loungefly backpack13K/yr
- wicked backpack for girls11K/yr
- wicked mini backpack12K/yr
- glinda backpack4K/yr
Top wicked loungefly products on Amazon
Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.
All 24 tracked products in this niche — three views at once, no toggling.
Top sellers
by 90-day click share
AI ACCESSORY INNOVATIONS Wicked Elphaba & Glinda Mini Cosplay PU Backpack Purse Shoulder Bag with Epoxy Filled Metal W Charm 10.5 Inch Faux Leather
AI ACCESSORY INNOVATIONS$40.474.7★475 rev
Loungefly Universal Wicked Glinda & Elphaba Floral and Lace Wallet
Loungefly$40.304.8★67 rev
AI ACCESSORY INNOVATIONS Wicked 5 Piece Backpack Set Galinda & Elphaba Flip Sequin Girls School Bag with Front Zip Pocket 2 Side Mesh Pockets Pink & Green
AI ACCESSORY INNOVATIONS$42.374.5★2,820 rev
AI ACCESSORY INNOVATIONS Wicked 9 Micro Mini Backpack Purse Featuring Glinda & Elphaba 3D Character Patches Shiney Sequins & Pompom Dangle
AI ACCESSORY INNOVATIONS$23.624.5★140 rev
Wicked Duffle Bag 16 inch Travel Sleepover Weekender Bag for Girls Featuring Galinda & Elphaba Green & Pink
AI ACCESSORY INNOVATIONS$35.354.7★438 rev
Newest
by launch date
Wicked Backpack and Lunch Box Set - Bundle with 16 Elphaba and Glinda Backpack Lunch Bag Water Bottle Pencil Holder Tattoos More | Wicked School Bag Set
Wicked$32.361 rev
Loungefly Universal Wicked Glinda & Elphaba Floral and Lace Wallet
Loungefly$40.3067 rev
Loungefly Universal Wicked Glinda & Elphaba Floral and Lace Mini Backpack
Loungefly$79.603 rev
Loungefly Universal Wicked Micro Mini Backpack
Loungefly$51.141 rev
Loungefly Wicked Elphaba Mini-Backpack - Entertainment Earth Exclusive
Loungefly$90.6315 rev
Trending
90-day click momentumWicked Backpack and Lunch Box Set - Bundle with 16 Elphaba and Glinda Backpack Lunch Bag Water Bottle Pencil Holder Tattoos More | Wicked School Bag Set
Wicked$32.365.0★
Loungefly Universal Wicked Glinda & Elphaba Floral and Lace Wallet
Loungefly$40.304.8★
Loungefly Universal Wicked Micro Mini Backpack
Loungefly$51.145.0★
Loungefly Universal Wicked Glinda & Elphaba Floral and Lace Mini Backpack
Loungefly$79.605.0★
AI ACCESSORY INNOVATIONS Wicked Elphaba & Glinda Mini Cosplay PU Backpack Purse Shoulder Bag with Epoxy Filled Metal W Charm 10.5 Inch Faux Leather
AI ACCESSORY INNOVATIONS$40.474.7★
What buyers say about wicked loungefly
What buyers praise and complain about, mined from review topics.What buyers love
“Good quality”
“Colors true to picture”
“looks just as advertised”
“The size is just right for all the essentials”
“Great colors and materials”
“Really like the design”
“Very durable”
“a good value for your money”
“She lives the size snd the compartments inside”
“Very elegant”
What buyers complain about
“Too small”
“Low quality for loungefly”
“broke rather quickly”
“The strap broke after one use”
“Small and not very sturdy”
“The zipper broke within 5 hours of using the bag”
“Price is high for what it is”
“Material is stiff”
“definitely not leather”
Top return reasons
Common questions
- Is wicked loungefly profitable to sell on Amazon United States?
- The niche generates $159K/yr across 29 tracked products. 5 of 16 products launched in the last 360 days are still selling. 90-day search growth is -44.6%. Flapen's verdict: Skip it (37/100).
- How competitive is the wicked loungefly niche?
- 8 brands and 53 sellers compete. The top 5 products take 52% of clicks and top 5 brands hold 97% of demand.
- What do buyers complain about in wicked loungefly?
- Top complaints mined from reviews: Size-Overall, Quality-Overall, Durability. The return rate is 2.6%.
- When does demand for wicked loungefly peak?
- Demand peaks in Oct–Nov–Dec; the busiest month runs 10.2× the quietest.
- What does it cost to enter the wicked loungefly niche?
- Listings span $13.75–$90.80; the average listing price is $50.85 (sweet spot $15–$100). The average incumbent carries 176 reviews — the moat a new listing must climb.