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Wicked Loungefly

Fail

Demand is soft, at -44.6% this quarter, so Wicked Loungefly is a Fail.

Flapen Score
37
37 / 100
Ranks 13,715 of 16,930 Clothing, Shoes & Jewelry niches · −8 vs the category median of 45
Market size
$159K/yr329K searches / yr
90-day growth
-44.6%search demand this quarter
Competition
52%top-5 click share · 8 brands · 53 sellers

Flapen Score

Wicked Loungefly against its category

The dotted line is the Clothing, Shoes & Jewelry average. Past it, Wicked Loungefly is stronger. Inside it, weaker.

37Fail
Big MarketTrendingHigh ConversionOpen MarketLow ReturnsPrice rangeAvg priceNo Dominant BrandLow Review BarrierQuality Gap
This niche Category average

Market

The Wicked Loungefly market on Amazon at a glance

Shoppers on Amazon United States searched for Wicked Loungefly 329K times last year and spent an estimated $159K. The top 5 brands take 97% of clicks. Demand peaks in Oct–Nov–Dec. Flapen scores it 37 out of 100, a Fail.

01 · Demand

An estimated 0.9% of those searches ended in a purchase.

Shoppers searched for this 329K times in the last 12 months. That counts every search on Amazon United States for this niche's terms. An estimated 0.9% of those searches ended in a purchase. Searches in the last 90 days moved -44.6% against the 90 days before. Searches, conversion and average price together put the market at an estimated $159K a year.

Searches, last 12 months
329K
Growth, 90 days vs prior 90
-44.6%
Conversion, latest week
0.9%
Market size, estimated
$159Ka year
Peak month
December10.2× the quietest month
Top search term
wicked backpack64K searches a year

02 · Price

A sale here is worth $50.85.

Listings sell for $50.85 on average, from $13.75 to $90.80. Amazon reports units sold in ranges. This niche sold 5K to 6K a year. The average listing sells 0 to 100 of them. At $50.85 that is $0 to $5K a year per listing.

Average price
$50.85inside the $15 to $100 sweet spot
Price range
$13.75–$90.80
Amazon United States median price
$24.38across 115,062 niches
Units sold a year
5K–6K
Units per listing a year
0–100
Revenue per listing a year
$0–$5K
Returns
2.6%of orders · Amazon United States median 2.1%

03 · Entry bar

The bar here is low.

69% of listings pay for placement with sponsored ads. 93% ship with Prime. On an average day, 9.2% of listings are out of stock. The average listing ranks #6,450 within Backpacks. It carries 176 reviews at 4.76 stars, so a new listing needs social proof before a better product.

Sponsored listings
69%
Prime listings
93%
Out of stock, average day
9.2%
Average rank
#6,450in Backpacks
Average rating
4.76 starsAmazon United States average 4.42 stars
Average reviews
176per listing
Listings tracked
29

04 · Newcomers

5 of last year's 16 launches cleared the first-year sales bar.

16 products launched here in the last 12 months. 5 of them cleared the first-year sales bar, our mark for a successful launch. The brands on the shelf have sold for 27 months on average, so a newcomer is not facing entrenched names.

Launched, last 12 months
16
Successful launches
5Amazon's first-year sales bar
Average brand age
27 months

Products

Top Wicked Loungefly products & what they sell for

Every tracked product: its share of the shelf, its reviews, and its price.

Sign in to see the products

The products selling in this niche are for signed-in readers. Every market figure above stays open to everyone.

Competition

Competition: brands, sellers & click share

The top 5 products take 52% of clicks. Leaders hold, but buyers still shop past them.

Brands

8 falling

Sellers

53

Top-5 brand share

97%

Top 20: 100%

Top-5 click share

52%

Top 20: 90%

Open market

2%

  • Brand 140%
  • Brand 231%
  • Brand 310%
  • Brand 410%
  • Brand 55%
  • Brand 61%
  • Open — no brand owns it (2 brands, 2%)

Demand

Wicked Loungefly search demand

Weekly searches over the year, seasonality beneath. Pick a range.

25K15KSpike '25Prime Day '25Black Friday '25Holiday '25FebMarAprMayJunJulAugSepOctNovDecJanFebMarAprMayJun

Peak months: Oct, Nov, Dec · busiest ÷ quietest = 10.2×

Search terms

Top Wicked Loungefly search terms shoppers use

The exact words shoppers type, with yearly volume, growth, and conversion.

  • wicked backpack64K/yr
  • wicked loungefly53K/yr
  • wicked purse55K/yr
  • wicked bag59K/yr
  • loungefly wicked25K/yr
  • wicked bags15K/yr
  • wicked loungefly backpack13K/yr
  • wicked backpack for girls11K/yr
  • wicked mini backpack12K/yr
  • glinda backpack4K/yr

Reviews and returns

What reviews say buyers love and hate about Wicked Loungefly

We read the reviews and the return reasons for every product selling here.

25%of positive reviews mention “Quality-Overall”
25%of negative reviews mention “Size-Overall”
2.6%of orders come back
“Too small”
A buyer, on “Size-Overall”25% of negative reviews mention the same topic

Every topic

Every topic buyers talk about, one row each.

Red shows the share of negative reviews and green the share of positive reviews, biggest topic first. Open a row to read what they wrote.

16 topics

NegativePositive

FAQ

Common Wicked Loungefly questions

Answered from the same tracked data.