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Wicked Keychain

Fail

Demand is soft, at -49.6% this quarter, so Wicked Keychain is a Fail.

Flapen Score
41
41 / 100
Ranks 11,351 of 16,930 Clothing, Shoes & Jewelry niches · −4 vs the category median of 45
Market size
$11K/yr90K searches / yr
90-day growth
-49.6%search demand this quarter
Competition
47%top-5 click share · 20 brands · 80 sellers

Flapen Score

Wicked Keychain against its category

The dotted line is the Clothing, Shoes & Jewelry average. Past it, Wicked Keychain is stronger. Inside it, weaker.

41Fail
Big MarketTrendingHigh ConversionOpen MarketLow ReturnsPrice rangeAvg priceNo Dominant BrandLow Review BarrierQuality Gap
This niche Category average

Market

The Wicked Keychain market on Amazon at a glance

Shoppers on Amazon United States searched for Wicked Keychain 90K times last year and spent an estimated $11K. The top 5 brands take 61% of clicks. Flapen scores it 41 out of 100, a Fail.

01 · Demand

An estimated 0.9% of those searches ended in a purchase.

Shoppers searched for this 90K times in the last 12 months. That counts every search on Amazon United States for this niche's terms. An estimated 0.9% of those searches ended in a purchase. Searches in the last 90 days moved -49.6% against the 90 days before. Searches, conversion and average price together put the market at an estimated $11K a year.

Searches, last 12 months
90K
Growth, 90 days vs prior 90
-49.6%
Conversion, latest week
0.9%
Market size, estimated
$11Ka year
Top search term
wicked keychain54K searches a year

02 · Price

A sale here is worth $14.57.

Listings sell for $14.57 on average, from $5.22 to $72.23. Amazon reports units sold in ranges. This niche sold 2K to 3K a year. The average listing sells 0 to 100 of them. At $14.57 that is $0 to $1K a year per listing.

Average price
$14.57under the $15 to $100 sweet spot
Price range
$5.22–$72.23
Amazon United States median price
$24.38across 115,062 niches
Units sold a year
2K–3K
Units per listing a year
0–100
Revenue per listing a year
$0–$1K
Returns
1.5%of orders · Amazon United States median 2.1%

03 · Entry bar

The bar here is low.

45% of listings pay for placement with sponsored ads. 94% ship with Prime. On an average day, 6.0% of listings are out of stock. The average listing ranks #62,053 within Keyrings, Keychains & Charms. It carries 464 reviews at 4.59 stars, so a new listing needs social proof before a better product.

Sponsored listings
45%
Prime listings
94%
Out of stock, average day
6.0%
Average rank
#62,053in Keyrings, Keychains & Charms
Average rating
4.59 starsAmazon United States average 4.42 stars
Average reviews
464per listing
Listings tracked
31

04 · Newcomers

1 of last year's 10 launches cleared the first-year sales bar.

10 products launched here in the last 12 months. 1 of them cleared the first-year sales bar, our mark for a successful launch. The brands on the shelf have sold for 30 months on average, so a newcomer is not facing entrenched names.

Launched, last 12 months
10
Successful launches
1Amazon's first-year sales bar
Average brand age
30 months

Products

Top Wicked Keychain products & what they sell for

Every tracked product: its share of the shelf, its reviews, and its price.

Sign in to see the products

The products selling in this niche are for signed-in readers. Every market figure above stays open to everyone.

Competition

Competition: brands, sellers & click share

The top 5 products take 47% of clicks. Leaders hold, but buyers still shop past them.

Brands

20 rising

Sellers

80

Top-5 brand share

61%

Top 20: 100%

Top-5 click share

47%

Top 20: 89%

Open market

32%

  • Brand 116%
  • Brand 215%
  • Brand 312%
  • Brand 410%
  • Brand 59%
  • Brand 67%

Demand

Wicked Keychain search demand

Weekly searches over the year, seasonality beneath. Pick a range.

7K5KDecJanFebMarAprMayJun

Peak months: Dec · busiest ÷ quietest = 13.9× · 7 of 12 months tracked

Search terms

Top Wicked Keychain search terms shoppers use

The exact words shoppers type, with yearly volume, growth, and conversion.

  • wicked keychain54K/yr
  • glinda keychain12K/yr
  • wicked bag charm6K/yr
  • wicked key chain7K/yr
  • wicked keychains7K/yr
  • elphaba keychain4K/yr

Reviews and returns

What reviews say buyers love and hate about Wicked Keychain

We read the reviews and the return reasons for every product selling here.

19%of positive reviews mention “Chain/Key Quality”
33%of negative reviews mention “Durability”
1.5%of orders come back
“Broken easily”
A buyer, on “Durability”33% of negative reviews mention the same topic

Every topic

Every topic buyers talk about, one row each.

Red shows the share of negative reviews and green the share of positive reviews, biggest topic first. Open a row to read what they wrote.

13 topics

NegativePositive

FAQ

Common Wicked Keychain questions

Answered from the same tracked data.