Wicked Keychain
FailDemand is soft, at -49.6% this quarter, so Wicked Keychain is a Fail.
- Flapen Score
- 41 / 100Ranks 11,351 of 16,930 Clothing, Shoes & Jewelry niches · −4 vs the category median of 4541
- Market size
- $11K/yr90K searches / yr
- 90-day growth
- -49.6%search demand this quarter
- Competition
- 47%top-5 click share · 20 brands · 80 sellers
Flapen Score
Wicked Keychain against its category
The dotted line is the Clothing, Shoes & Jewelry average. Past it, Wicked Keychain is stronger. Inside it, weaker.
Market
The Wicked Keychain market on Amazon at a glance
Shoppers on Amazon United States searched for Wicked Keychain 90K times last year and spent an estimated $11K. The top 5 brands take 61% of clicks. Flapen scores it 41 out of 100, a Fail.
01 · Demand
An estimated 0.9% of those searches ended in a purchase.
Shoppers searched for this 90K times in the last 12 months. That counts every search on Amazon United States for this niche's terms. An estimated 0.9% of those searches ended in a purchase. Searches in the last 90 days moved -49.6% against the 90 days before. Searches, conversion and average price together put the market at an estimated $11K a year.
- Searches, last 12 months
- 90K
- Growth, 90 days vs prior 90
- -49.6%
- Conversion, latest week
- 0.9%
- Market size, estimated
- $11Ka year
- Top search term
- wicked keychain54K searches a year
02 · Price
A sale here is worth $14.57.
Listings sell for $14.57 on average, from $5.22 to $72.23. Amazon reports units sold in ranges. This niche sold 2K to 3K a year. The average listing sells 0 to 100 of them. At $14.57 that is $0 to $1K a year per listing.
- Average price
- $14.57under the $15 to $100 sweet spot
- Price range
- $5.22–$72.23
- Amazon United States median price
- $24.38across 115,062 niches
- Units sold a year
- 2K–3K
- Units per listing a year
- 0–100
- Revenue per listing a year
- $0–$1K
- Returns
- 1.5%of orders · Amazon United States median 2.1%
03 · Entry bar
The bar here is low.
45% of listings pay for placement with sponsored ads. 94% ship with Prime. On an average day, 6.0% of listings are out of stock. The average listing ranks #62,053 within Keyrings, Keychains & Charms. It carries 464 reviews at 4.59 stars, so a new listing needs social proof before a better product.
- Sponsored listings
- 45%
- Prime listings
- 94%
- Out of stock, average day
- 6.0%
- Average rank
- #62,053in Keyrings, Keychains & Charms
- Average rating
- 4.59 starsAmazon United States average 4.42 stars
- Average reviews
- 464per listing
- Listings tracked
- 31
04 · Newcomers
1 of last year's 10 launches cleared the first-year sales bar.
10 products launched here in the last 12 months. 1 of them cleared the first-year sales bar, our mark for a successful launch. The brands on the shelf have sold for 30 months on average, so a newcomer is not facing entrenched names.
- Launched, last 12 months
- 10
- Successful launches
- 1Amazon's first-year sales bar
- Average brand age
- 30 months
Products
Top Wicked Keychain products & what they sell for
The products selling here, as shoppers see them on Amazon. Shelf share and sales are our estimates.
Prices and ratings read from Amazon on Jul 12, 2026. The live listing can differ.
Top sellers
by estimated 90-day click share
VIYIKAMI Wicked the Musical Keychian Because I Knew You I Have Been Changed for Good Gifts for Sister Friendship BFF Gifts Keychian Set of 2 BFF Couples Accessories Valentines Day Gifts for Fans
- Price
- $12.88
- Rating
- 4.7/5
- Reviews
- 42
- Age
- 1y ago

Funko POP Keychain: Elphaba - Wicked Novelty Keyring - Collectable Mini Figure - Stocking Filler - Gift Idea - Official Merchandise - Movies Fans - Backpack Decor
- Price
- $13.46
- Rating
- 4.8/5
- Reviews
- 490
- Age
- 1y ago

Disney Soft Touch PVC Keyring Cinderella
- Price
- $8.07
- Rating
- 4.3/5
- Reviews
- 55
- Age
- 12y ago

LAEKOU Jelly Balloon Dog Design Keychain for Women Cute Girls Key Chain Bag Charms Accessories for Car Purse Backpack
- Price
- $7.12
- Rating
- 4.4/5
- Reviews
- 1,502
- Age
- 3y ago

Bioworld Wicked Glinda Crown and Pom Keychain
- Price
- $12.07
- Rating
- 5.0/5
- Reviews
- 11
- Age
- 8mo ago
Trending
estimated 90-day click momentum
Disney Silver Master Key with Gem Beads Pewter Key Ring
- Price
- $8.71
- Rating
- 4.8/5
- Reviews
- 754
- Age
- 18y ago

PANMAY Witch Keychain Wiched Party Favors Pink Green Brick Matching Heart Keychains Magic Hat and Crown Charm Keyring with Card Gifts for Movie Fan Birthday
- Price
- $5.22
- Rating
- 4.7/5
- Reviews
- 3
- Age
- 11mo ago

Disney Soft Touch PVC Keyring Cinderella
- Price
- $8.07
- Rating
- 4.3/5
- Reviews
- 55
- Age
- 12y ago

OKAICEN Fashion Alphabet Initial Letter Keychain Green Tassel Butterfly Pendant Key Ring for Purse Handbags Women Girl(M)
- Price
- $8.03
- Rating
- 4.7/5
- Reviews
- 3,571
- Age
- 3y ago

OKAICEN Fashion Alphabet Initial Letter Keychain Tassel Butterfly Pendant Key Ring for Purse Handbags Women Girl (E)
- Price
- $7.98
- Rating
- 4.7/5
- Reviews
- 3,571
- Age
- 5y ago
Newest
by launch date
Dorla Cool Wicked Inspired BFF Keychain Elphaba Glinda Best Friend Key Chains Wicked Key Rings Christmas Long Distance Friendship Bestie Gift (silver)
- Price
- $9.79
- Rating
- 4.7/5
- Reviews
- 7
- Age
- 7mo ago

Wicked Series 1 5 Collectible Bag Clip Blind Bag (ONE Random Figure) Movie Musical Character Keychain/Backpack Accessory | Official Licensed Merchandise
- Price
- $8.91
- Rating
- 4.2/5
- Reviews
- 23
- Age
- 7mo ago

UXEpollius Classic Metal Keychain Women and Men
- Price
- $14.19
- Rating
- 4.6/5
- Reviews
- 7
- Age
- 8mo ago

Bioworld Wicked Glinda Crown and Pom Keychain
- Price
- $12.07
- Rating
- 5.0/5
- Reviews
- 11
- Age
- 8mo ago

Bioworld Wicked Elphaba Hat Pom Keychain
- Price
- $11.93
- Rating
- 4.8/5
- Reviews
- 9
- Age
- 8mo ago
Competition
Competition: brands, sellers & click share
The top 5 products take an estimated 47% of clicks. Leaders hold, but buyers still shop past them.
Brands
20 rising
Sellers
80
Est. top-5 brand share
61%
Top 20: 100%
Est. top-5 click share
47%
Top 20: 89%
Open market
32%
- VIYIKAMI16%
- Funko15%
- Bioworld12%
- Disney10%
- LAEKOU9%
- Wicked7%
Demand
Wicked Keychain search demand
Weekly searches over the year, seasonality beneath. Pick a range.
Peak months: Dec · busiest ÷ quietest = 13.9× · 7 of 12 months tracked
Search terms
Top Wicked Keychain search terms shoppers use
The exact words shoppers type, with estimated yearly volume, growth, and conversion.
- wicked keychain54K/yr
- glinda keychain12K/yr
- wicked bag charm6K/yr
- wicked key chain7K/yr
- wicked keychains7K/yr
- elphaba keychain4K/yr
Reviews and returns
What reviews say buyers love and hate about Wicked Keychain
We read the reviews and the return reasons for every product selling here.
“Broken easily”
Every topic
Every topic buyers talk about, one row each.
Red shows the share of negative reviews and green the share of positive reviews, biggest topic first. Open a row to read what they wrote.
13 topics
Keep looking
Related niches
Niches in the same category that score near this one. Research these next.
Best Flapen score
The highest-scoring niches we track right now, across every category.
FAQ
Common Wicked Keychain questions
Answered from the same tracked data.
Figures on this page are estimates modeled from public Amazon pages and third-party keyword data. Amazon does not supply them, and no connected seller's data is used. How we handle Amazon data









