Skip to content

Wicked Jewelry

Fail

Demand is soft, at -47.0% this quarter, so Wicked Jewelry is a Fail.

Flapen Score
31
31 / 100
Ranks 15,685 of 16,930 Clothing, Shoes & Jewelry niches · −14 vs the category median of 45
Market size
$58K/yr114K searches / yr
90-day growth
-47.0%search demand this quarter
Competition
78%top-5 click share · 11 brands · 13 sellers

Flapen Score

Wicked Jewelry against its category

The dotted line is the Clothing, Shoes & Jewelry average. Past it, Wicked Jewelry is stronger. Inside it, weaker.

31Fail
Big MarketTrendingHigh ConversionOpen MarketLow ReturnsPrice rangeAvg priceNo Dominant BrandLow Review BarrierQuality Gap
This niche Category average

Market

The Wicked Jewelry market on Amazon at a glance

Shoppers on Amazon United States searched for Wicked Jewelry 114K times last year and spent an estimated $58K. The top 5 brands take 82% of clicks. Demand peaks in Nov–Dec. Flapen scores it 31 out of 100, a Fail.

01 · Demand

An estimated 5.2% of those searches ended in a purchase.

Shoppers searched for this 114K times in the last 12 months. That counts every search on Amazon United States for this niche's terms. An estimated 5.2% of those searches ended in a purchase. Searches in the last 90 days moved -47.0% against the 90 days before. Searches, conversion and average price together put the market at an estimated $58K a year.

Searches, last 12 months
114K
Growth, 90 days vs prior 90
-47.0%
Conversion, latest week
5.2%
Market size, estimated
$58Ka year
Peak month
November15.0× the quietest month
Top search term
wicked bracelets56K searches a year

02 · Price

A sale here is worth $9.68.

Listings sell for $9.68 on average, from $4.92 to $15.32. Amazon reports units sold in ranges. This niche sold 6K to 8K a year. The average listing sells 100 to 250 of them. At $9.68 that is $968 to $2K a year per listing.

Average price
$9.68under the $15 to $100 sweet spot
Price range
$4.92–$15.32
Amazon United States median price
$24.38across 115,062 niches
Units sold a year
6K–8K
Units per listing a year
100–250
Revenue per listing a year
$968–$2K
Returns
2.1%of orders · Amazon United States median 2.1%

03 · Entry bar

The bar here is ads.

100% of listings pay for placement with sponsored ads. 100% ship with Prime. On an average day, 10.9% of listings are out of stock. The average listing ranks #15,042 within Bracelets. It carries 59 reviews at 4.62 stars, so a new listing needs social proof before a better product.

Sponsored listings
100%
Prime listings
100%
Out of stock, average day
10.9%
Average rank
#15,042in Bracelets
Average rating
4.62 starsAmazon United States average 4.42 stars
Average reviews
59per listing
Listings tracked
12

04 · Newcomers

0 of last year's 2 launches cleared the first-year sales bar.

2 products launched here in the last 12 months. 0 of them cleared the first-year sales bar, our mark for a successful launch. The brands on the shelf have sold for 19 months on average, so a newcomer is not facing entrenched names.

Launched, last 12 months
2
Successful launches
0Amazon's first-year sales bar
Average brand age
19 months

Products

Top Wicked Jewelry products & what they sell for

Every tracked product: its share of the shelf, its reviews, and its price.

Sign in to see the products

The products selling in this niche are for signed-in readers. Every market figure above stays open to everyone.

Competition

Competition: brands, sellers & click share

The top 5 products take 78% of clicks. A locked shelf that new listings rarely crack.

Brands

11 falling

Sellers

13

Top-5 brand share

82%

Top 20: 100%

Top-5 click share

78%

Top 20: 100%

Open market

15%

  • Brand 161%
  • Brand 29%
  • Brand 34%
  • Brand 44%
  • Brand 54%
  • Brand 63%
  • Open — no brand owns it (5 brands, 15%)

Demand

Wicked Jewelry search demand

Weekly searches over the year, seasonality beneath. Pick a range.

23K18KBlack Friday '25JanFebMarAprMayJunJulAugSepOctNovDecJanFebMarAprMayJun

Peak months: Nov, Dec · busiest ÷ quietest = 15.0×

Search terms

Top Wicked Jewelry search terms shoppers use

The exact words shoppers type, with yearly volume, growth, and conversion.

  • wicked bracelets56K/yr
  • wicked bracelet18K/yr
  • wicked friendship bracelets14K/yr
  • wicked bracelets for girls7K/yr
  • wicked bracelet making kit6K/yr
  • wicked charm bracelet6K/yr
  • wicked bracelet kit5K/yr
  • wicked bracelets for kids874/yr

Reviews and returns

What reviews say buyers love and hate about Wicked Jewelry

We read the reviews and the return reasons for every product selling here.

22%of positive reviews mention “Quality-Overall”
25%of negative reviews mention “Size-Overall”
2.1%of orders come back
“way too big”
A buyer, on “Size-Overall”25% of negative reviews mention the same topic

Every topic

Every topic buyers talk about, one row each.

Red shows the share of negative reviews and green the share of positive reviews, biggest topic first. Open a row to read what they wrote.

16 topics

NegativePositive

FAQ

Common Wicked Jewelry questions

Answered from the same tracked data.