wicked jewelry
Skip itSoft demand (-47.0% this quarter) — this niche doesn't clear our bar today.
Review moat
Incredible58.75avg incumbent reviews — the moat a new listing must climb
Returns
Good2.1%return rate — above 5% kills the launch gate
Conversion
Good5.2%search→purchase rate — share of searches ending in a sale
Brand share
Okay82%top-5 brand share — brands hold most of the demand
Avg price
Okay$9.68avg listing price — sweet spot $15–$100
Quality gap
Bad4.6★avg incumbent rating — lower means beatable quality
Competition
Bad78%top-5 click share — a locked-up shelf
Market size
Bad$58K$58K/yr · 114K searches
Price range
Bad$4.92–$15.32cheapest to priciest tracked listing — scored on the share inside $15–$100
Growth
Bad-47.0%90-day search growth — must beat 0% to launch
According to Flapen's Amazon United States niche tracking, wicked jewelry is a $58K/yr Amazon United States market (114K searches/yr). The top 5 brands hold 82% of demand. Demand peaks in Nov–Dec. Verdict: Skip it — 31/100.
Data updated Jul 22, 2026 · scored weekly · How we score niches
wicked jewelry market data
- Units sold / yr
- 6K–8K
- avg 100–250/product
- Revenue / yr
- $58K–$77K
- units × avg price
- Conversion rate
- 5.2%
- Avg BSR
- #15,042
- Page quality
- 0%
- Prime
- 100%
- Sponsored
- 100%
- Out of stock
- 10.9%
- Avg brand age
- 19 months
- Avg seller age
- 169 days
Competition & brand share
The top 5 products capture 78% of clicks — a locked-up shelf that new listings rarely crack.Brands
11 falling
Sellers
13
Top-5 brand share
82%
Top 20: 100%
Top-5 click share
78%
Top 20: 100%
Open market
15%
- SEIKEIN61%
- Bioworld9%
- Huquary4%
- ANZWTLOYY4%
- Ferreve4%
- Melix Home3%
- Open — no brand owns it (5 brands, 15%)
Demand & seasonality
Weekly Amazon search volume, last 81 weeks — -47.0% search growth over the last 90 days.Peak months: Nov, Dec · busiest ÷ quietest = 15.0×
Top wicked jewelry search terms
- wicked bracelets56K/yr
- wicked bracelet18K/yr
- wicked friendship bracelets14K/yr
- wicked bracelets for girls7K/yr
- wicked bracelet making kit6K/yr
- wicked charm bracelet6K/yr
- wicked bracelet kit5K/yr
- wicked bracelets for kids874/yr
Top wicked jewelry products on Amazon
Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.
All 12 tracked products in this niche — three views at once, no toggling.
Top sellers
by 90-day click share
SEIKEIN Friendship Bracelet Gifts for Women: Galinda Rhinestone Crown Witch Hat Friendship Matching Bracelets Christmas Day Mothers Day Gifts for Womens Fans Party Dress Decor
SEIKEIN$7.864.6★107 rev
SEIKEIN Friendship Bracelet Gifts for Women: Galinda Rhinestone Crown Witch Hat Friendship Matching Bracelets Christmas Day Mothers Day Gifts for Womens Fans Party Dress Decor
SEIKEIN$7.654.6★6 rev
Bioworld Wicked 3-Piece Stretchy Beaded Bracelet Set
Bioworld$12.994.5★39 rev
Huquary 12 Pcs Green and Pink 6-layer Stretch Beaded Bracelets 2 Style with Magic Wand Witch Friendship Stackable Bracelets for Witch Party Gifts themed Birthday Party Gifts Fashion Accessory
Huquary$10.194.8★9 rev
ANZWTLOYY Witch Princess Friendship Matching Bracelets Crown Witch Hat Broom BFF Couples Matching Bracelets Christmas Valentines Day Gifts for Women Men (Style2)
ANZWTLOYY$4.924.6★13 rev
Newest
by launch date
fmsao 10pcs Friendship Bracelets Magic Wand&Witch Hat Beaded Stretch Bracelets Gifts for Women
fmsao$6.285 rev
Joandcelet Wicked Merch Bracelet Pink and Green Friendship Bracelet
Joyandcelet$8.6713 rev
Ferreve 24 Sets Pink and Green Party Favors Witch Bead Bracelets Friendship Crafts Kit for Witch Princess Birthday Party Activities Jewelry Making Gifts
Ferreve$15.3221 rev
Melix Home Musical Stone Beads Bracelet Gifts for Women Sister Friendship BFF Gifts For Best Friend
Melix Home$12.3433 rev
Huquary 12 Pcs Green and Pink 6-layer Stretch Beaded Bracelets 2 Style with Magic Wand Witch Friendship Stackable Bracelets for Witch Party Gifts themed Birthday Party Gifts Fashion Accessory
Huquary$10.199 rev
Trending
90-day click momentumSEIKEIN Friendship Bracelet Gifts for Women: Galinda Rhinestone Crown Witch Hat Friendship Matching Bracelets Christmas Day Mothers Day Gifts for Womens Fans Party Dress Decor
SEIKEIN$7.654.6★
fmsao 10pcs Friendship Bracelets Magic Wand&Witch Hat Beaded Stretch Bracelets Gifts for Women
fmsao$6.283.8★
Joandcelet Wicked Merch Bracelet Pink and Green Friendship Bracelet
Joyandcelet$8.674.8★
HortiMan 9pcs Witch Friendship Bracelets Witch Bracelets Gifts For Best Friend-Couples-Birthday-Party Favor (1 Pack)
HortiMan$9.855.0★
SEIKEIN Friendship Bracelet Gifts for Women: Galinda Rhinestone Crown Witch Hat Friendship Matching Bracelets Christmas Day Mothers Day Gifts for Womens Fans Party Dress Decor
SEIKEIN$7.864.6★
What buyers say about wicked jewelry
What buyers praise and complain about, mined from review topics.What buyers love
“Theyre much higher quality than I was expecting”
“As expected”
“great value and cute”
“The colors are beautiful”
“So cool they are magnetic”
“Overall, this is a charming themed set to wear, trade, or gift”
“The elastic feels decent”
“Cute, Comfortable, and Colorful”
“the details are cute without feeling cheap”
“Beautiful bracelet”
What buyers complain about
“way too big”
“The charms colors may not last long”
“Although they were a bit too large for our wrists”
“What surprised me most was that it looks way more expensive than it is”
Top return reasons
Common questions
- Is wicked jewelry profitable to sell on Amazon United States?
- The niche generates $58K/yr across 12 tracked products. 0 of 2 products launched in the last 360 days are still selling. 90-day search growth is -47.0%. Flapen's verdict: Skip it (31/100).
- How competitive is the wicked jewelry niche?
- 11 brands and 13 sellers compete. The top 5 products take 78% of clicks and top 5 brands hold 82% of demand.
- What do buyers complain about in wicked jewelry?
- Top complaints mined from reviews: Size-Overall, Color, Wrist Fit. The return rate is 2.1%.
- When does demand for wicked jewelry peak?
- Demand peaks in Nov–Dec; the busiest month runs 15.0× the quietest.
- What does it cost to enter the wicked jewelry niche?
- Listings span $4.92–$15.32; the average listing price is $9.68 (sweet spot $15–$100). The average incumbent carries 59 reviews — the moat a new listing must climb.