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Wicked Earrings

Fail

Demand is soft, at -57.2% this quarter, so Wicked Earrings is a Fail.

Flapen Score
39
39 / 100
Ranks 12,642 of 16,930 Clothing, Shoes & Jewelry niches · −6 vs the category median of 45
Market size
$48K/yr118K searches / yr
90-day growth
-57.2%search demand this quarter
Competition
56%top-5 click share · 24 brands · 31 sellers

Flapen Score

Wicked Earrings against its category

The dotted line is the Clothing, Shoes & Jewelry average. Past it, Wicked Earrings is stronger. Inside it, weaker.

39Fail
Big MarketTrendingHigh ConversionOpen MarketLow ReturnsPrice rangeAvg priceNo Dominant BrandLow Review BarrierQuality Gap
This niche Category average

Market

The Wicked Earrings market on Amazon at a glance

Shoppers on Amazon United States searched for Wicked Earrings 118K times last year and spent an estimated $48K. The top 5 brands take 58% of clicks. Demand peaks in Oct–Nov–Dec. Flapen scores it 39 out of 100, a Fail.

01 · Demand

An estimated 3.2% of those searches ended in a purchase.

Shoppers searched for this 118K times in the last 12 months. That counts every search on Amazon United States for this niche's terms. An estimated 3.2% of those searches ended in a purchase. Searches in the last 90 days moved -57.2% against the 90 days before. Searches, conversion and average price together put the market at an estimated $48K a year.

Searches, last 12 months
118K
Growth, 90 days vs prior 90
-57.2%
Conversion, latest week
3.2%
Market size, estimated
$48Ka year
Peak month
November16.2× the quietest month
Top search term
wicked earrings89K searches a year

02 · Price

A sale here is worth $12.65.

Listings sell for $12.65 on average, from $7.88 to $24.46. Amazon reports units sold in ranges. This niche sold 4K to 5K a year. The average listing sells 100 to 250 of them. At $12.65 that is $1K to $3K a year per listing.

Average price
$12.65under the $15 to $100 sweet spot
Price range
$7.88–$24.46
Amazon United States median price
$24.38across 115,062 niches
Units sold a year
4K–5K
Units per listing a year
100–250
Revenue per listing a year
$1K–$3K
Returns
2.5%of orders · Amazon United States median 2.1%

03 · Entry bar

The bar here is low.

79% of listings pay for placement with sponsored ads. 100% ship with Prime. On an average day, 17.9% of listings are out of stock. The average listing ranks #23,804 within Jewelry. It carries 489 reviews at 4.60 stars, so a new listing needs social proof before a better product.

Sponsored listings
79%
Prime listings
100%
Out of stock, average day
17.9%
Average rank
#23,804in Jewelry
Average rating
4.60 starsAmazon United States average 4.42 stars
Average reviews
489per listing
Listings tracked
28

04 · Newcomers

0 of last year's 11 launches cleared the first-year sales bar.

11 products launched here in the last 12 months. 0 of them cleared the first-year sales bar, our mark for a successful launch. The brands on the shelf have sold for 25 months on average, so a newcomer is not facing entrenched names.

Launched, last 12 months
11
Successful launches
0Amazon's first-year sales bar
Average brand age
25 months

Products

Top Wicked Earrings products & what they sell for

Every tracked product: its share of the shelf, its reviews, and its price.

Sign in to see the products

The products selling in this niche are for signed-in readers. Every market figure above stays open to everyone.

Competition

Competition: brands, sellers & click share

The top 5 products take 56% of clicks. Leaders hold, but buyers still shop past them.

Brands

24 falling

Sellers

31

Top-5 brand share

58%

Top 20: 96%

Top-5 click share

56%

Top 20: 91%

Open market

36%

  • Brand 116%
  • Brand 214%
  • Brand 312%
  • Brand 49%
  • Brand 57%
  • Brand 66%

Demand

Wicked Earrings search demand

Weekly searches over the year, seasonality beneath. Pick a range.

18K13KSpike '25Black Friday '25JanFebMarAprMayJunJulAugSepOctNovDecJanFebMarAprMayJun

Peak months: Oct, Nov, Dec · busiest ÷ quietest = 16.2×

Search terms

Top Wicked Earrings search terms shoppers use

The exact words shoppers type, with yearly volume, growth, and conversion.

  • wicked earrings89K/yr
  • wicked earrings for women22K/yr
  • wicked earrings girls5K/yr
  • wicked earrings for girls 8-123K/yr

Reviews and returns

What reviews say buyers love and hate about Wicked Earrings

We read the reviews and the return reasons for every product selling here.

18%of positive reviews mention “Quality-Overall”
13%of negative reviews mention “Size-Overall”
2.5%of orders come back
“The earrings are very small”
A buyer, on “Size-Overall”13% of negative reviews mention the same topic

Every topic

Every topic buyers talk about, one row each.

Red shows the share of negative reviews and green the share of positive reviews, biggest topic first. Open a row to read what they wrote.

19 topics

NegativePositive

FAQ

Common Wicked Earrings questions

Answered from the same tracked data.