Skip to content
46

wicked costume girls

Skip it

Soft demand (-41.4% this quarter) — this niche doesn't clear our bar today.

Market size 29Growth 4Conversion 17Competition 68Returns 20Price range 89Avg price 95Brand share 85Review moat 84Quality gap 48

Avg price

Incredible$30.75

avg listing price — sweet spot $15–$100

Price range

Great$8.59–$90.97

cheapest to priciest tracked listing — scored on the share inside $15–$100

Brand share

Great50%

top-5 brand share — no brand owns this niche

Review moat

Great326.53

avg incumbent reviews — the moat a new listing must climb

Competition

Good44%

top-5 click share — leaders hold, buyers still browse

Quality gap

Okay4.5★

avg incumbent rating — lower means beatable quality

Market size

Okay$126K

$126K/yr · 299K searches

Returns

Bad6.5%

return rate — above 5% kills the launch gate

Conversion

Bad1.4%

search→purchase rate — share of searches ending in a sale

Growth

Bad-41.4%

90-day search growth — must beat 0% to launch

According to Flapen's Amazon United States niche tracking, wicked costume girls is a $126K/yr Amazon United States market (299K searches/yr). The top 5 brands hold 50% of demand. Verdict: Skip it — 46/100.

Data updated Jul 10, 2026 · scored weekly · How we score niches

wicked costume girls market data

Units sold / yr
3K–4K
avg 0–100/product
Revenue / yr
$92K–$123K
units × avg price
Conversion rate
1.4%
Avg BSR
#25,785
Page quality
0%
Prime
97%
Sponsored
74%
Out of stock
9.3%
Avg brand age
28 months
Avg seller age
155 days

Competition & brand share

The top 5 products take 44% of clicks — established leaders, but buyers still shop beyond them.

Brands

28 falling

Sellers

124

Top-5 brand share

50%

Top 20: 90%

Top-5 click share

44%

Top 20: 81%

Open market

46%

  • Seeksmile20%
  • Wicked17%
  • Btonai4%
  • choyaxo4%
  • Axwcon4%
  • Morph4%

Demand

Weekly Amazon search volume, last 38 weeks — -41.4% search growth over the last 90 days.
18K13KOct '25Nov '25Jan '26Feb '26Apr '26May '26

Top wicked costume girls search terms

  • wicked witch22K/yr
  • wicked witch of the west costume67K/yr
  • wicked costume girls83K/yr
  • wicked costume kids16K/yr
  • wicked costumes for girls11K/yr
  • wicked cosplay4K/yr
  • wicked for good costume9K/yr
  • wicked costume adult11K/yr
  • wicked costumes for adults4K/yr
  • wicked costume women9K/yr
All search terms

Top wicked costume girls products on Amazon

Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.

0%10%$13K20%$25K30%$38K40%$50K1101001K10K Reviews — right = deep review moat Market share (90d) ≈ est. sales
Beatable (≤4.3★) Contested Strong incumbent (>4.7★)

All 24 tracked products in this niche — three views at once, no toggling.

What buyers say about wicked costume girls

What buyers praise and complain about, mined from review topics.

What buyers love

Quality-Overall29%

“well made”

Value For Money9%

“a good value”

Gifting Purpose8%

“Perfect Birthday Gift”

Size-Overall7%

“The fit was accurate”

Color6%

“Color great”

Advertised Vs Actual Product6%

“Better than expected”

Soft Feel4%

“Very soft”

Material Quality3%

“The cape with hood is made of a plush material”

Fun/Entertainment Experience3%

“It is a beautiful toy for my Granddaughter”

Washability3%

“The dress was nice and stretchy, and it also washes well”

What buyers complain about

Durability31%

“Broke very quickly”

Value For Money9%

“dont waste your money”

Quality-Overall6%

“Poor quality”

Strength5%

“Not very sturdy”

Ease Of Use5%

“A bit hard to get out of the package”

Product Condition3%

“Came used”

Connectivity-Overall3%

“The bottom doesnt stay connected”

Functionality-Overall3%

“Didnt work”

Size-Overall3%

“the robe were much shorter than I expected”

Fluffiness3%

“not as fluffy as the picture”

Top return reasons

Size-Overall49%
Quality-Overall7%
Defective Material/Parts7%
Value For Money5%
Material Quality4%
Advertised Vs Actual Product4%
Product Condition3%
Color2%
Length2%
Gifting Purpose2%

Common questions

Is wicked costume girls profitable to sell on Amazon United States?
The niche generates $126K/yr across 34 tracked products. 0 of 11 products launched in the last 360 days are still selling. 90-day search growth is -41.4%. Flapen's verdict: Skip it (46/100).
How competitive is the wicked costume girls niche?
28 brands and 124 sellers compete. The top 5 products take 44% of clicks and top 5 brands hold 50% of demand.
What do buyers complain about in wicked costume girls?
Top complaints mined from reviews: Durability, Value For Money, Quality-Overall. The return rate is 6.5% — above our launch gate.
What does it cost to enter the wicked costume girls niche?
Listings span $8.59–$90.97; the average listing price is $30.75 (sweet spot $15–$100). The average incumbent carries 327 reviews — the moat a new listing must climb.