white zip up hoodie men
Skip itHigh returns (9.4%) — this niche doesn't clear our bar today.
Avg price
Incredible$23.44avg listing price — sweet spot $15–$100
Price range
Great$9.58–$44.22cheapest to priciest tracked listing — scored on the share inside $15–$100
Competition
Good41%top-5 click share — leaders hold, buyers still browse
Quality gap
Good4.4★avg incumbent rating — lower means beatable quality
Brand share
Good72%top-5 brand share — brands hold most of the demand
Growth
Okay+3.7%90-day search growth — must beat 0% to launch
Conversion
Bad1.9%search→purchase rate — share of searches ending in a sale
Market size
Bad$89K$89K/yr · 199K searches
Review moat
Bad10,194.97avg incumbent reviews — the moat a new listing must climb
Returns
Bad9.4%return rate — above 5% kills the launch gate
According to Flapen's Amazon United States niche tracking, white zip up hoodie men is a $89K/yr Amazon United States market (199K searches/yr). The top 5 brands hold 72% of demand. Demand peaks in Oct. Verdict: Skip it — 43/100.
Data updated Jul 13, 2026 · scored weekly · How we score niches
white zip up hoodie men market data
- Units sold / yr
- 3K–4K
- avg 0–100/product
- Revenue / yr
- $70K–$94K
- units × avg price
- Conversion rate
- 1.9%
- Avg BSR
- #557
- Page quality
- 0%
- Prime
- 97%
- Sponsored
- 94%
- Out of stock
- 1.3%
- Avg brand age
- 36 months
- Avg seller age
- 148 days
Competition & brand share
The top 5 products take 41% of clicks — established leaders, but buyers still shop beyond them.Brands
20 rising
Sellers
47
Top-5 brand share
72%
Top 20: 100%
Top-5 click share
41%
Top 20: 81%
Open market
25%
- Amazon Essentials31%
- PRETTYGARDEN17%
- Hanes13%
- Trendy Queen6%
- baleaf5%
- milanpavilion4%
Demand & seasonality
Weekly Amazon search volume, last 64 weeks — +3.7% search growth over the last 90 days.Peak months: Oct · busiest ÷ quietest = 1.7×
Top white zip up hoodie men search terms
- white zip up hoodie women125K/yr
- womens white zip up hoodie18K/yr
- white zipper hoodie women11K/yr
- white zip up hoodie men20K/yr
- womens white zip up sweatshirt7K/yr
- white zip hoodie women6K/yr
- mens white zip up hoodie7K/yr
- white zipper hoodie5K/yr
Top white zip up hoodie men products on Amazon
Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.
All 24 tracked products in this niche — three views at once, no toggling.
Top sellers
by 90-day click share
Amazon Essentials Womens Midweight Fleece Full-Zip Hoodie with Drawstring (Available in Plus Size) Ivory Medium
Amazon Essentials$15.194.4★12,992 rev
Hanes Womens Slub Knit Full-zip Hoodie Textured Cotton Zip-up T-shirt For Fashion-hoodies White Large US
Hanes$14.574.2★59,813 rev
PRETTYGARDEN Womens 2026 Spring Zip Up Y2K Hoodies Casual Long Sleeve Sweatshirts Fall Winter Track Jackets with Pockets (Grey Medium)
PRETTYGARDEN$29.624.5★2,904 rev
baleaf Womens UPF 50+ Sun Protection Jacket Lightweight UV Long Sleeve Hoodie for Hiking Outdoor Travel Fishing White M
baleaf$26.134.5★2,333 rev
Amazon Essentials Womens Midweight Fleece Full-Zip Hoodie with Drawstring (Available in Plus Size) Ivory Large
Amazon Essentials$15.024.4★12,992 rev
Newest
by launch date
DEHORU Women UPF 50+ Sun Protection Hoodie Jacket Lightweight Zip Up Long Sleeve Shirts Hiking Outdoor with Pocket (WT M)
DEHORU$17.2456 rev
PRETTYGARDEN Womens Zip Up Y2K Hoodies 2026 Fall Fashion Long Sleeve Hooded Fleece Sweatshirts Casual Jacket Winter Clothes (White Medium)
PRETTYGARDEN$30.22237 rev
BTFBM Hoodies For Women Sweatshirt Fall Fashion Clothing 2026 Long Sleeve Fleece Jacket Winter Outfits Y2k Zip Up Hoodie(White Large)
BTFBM$35.97363 rev
SMENG White Hoodie Women Zipper Cotton Comfy Sweatshirt Zip Up Hoodies for Women Y2K Warm Fleece Jackets M
SMENG$29.78468 rev
SMENG White Hoodie Women Zipper Cotton Comfy Sweatshirt Zip Up Hoodies for Women Y2K Warm Fleece Jackets L
SMENG$30.19468 rev
Trending
90-day click momentumDEHORU Women UPF 50+ Sun Protection Hoodie Jacket Lightweight Zip Up Long Sleeve Shirts Hiking Outdoor with Pocket (WT M)
DEHORU$17.244.0★
Hanes Womens Slub Knit Full-zip Hoodie Textured Cotton Zip-up T-shirt For Dada Gray Pe Heather XX-Large US
Hanes$14.494.2★
PRETTYGARDEN Womens 2026 Spring Zip Up Y2K Hoodies Casual Long Sleeve Sweatshirts Fall Winter Track Jackets with Pockets (White Medium)
PRETTYGARDEN$32.664.5★
baleaf Womens UPF 50+ Sun Protection Jacket Lightweight UV Long Sleeve Hoodie for Hiking Outdoor Travel Fishing White M
baleaf$26.134.5★
MAGCOMSEN Womens Lightweight Jacket Full Zip Long Sleeve Shirt Jacket Workout Jackets for Women Running Athletic Jackets White L
MAGCOMSEN$21.034.4★
What buyers say about white zip up hoodie men
What buyers praise and complain about, mined from review topics.What buyers love
“Fits perfect”
“Lightweight and comfortable”
“Excellent quality”
“It's very comfortable”
“Fluffy soft feeling”
“Perfect for a colder day”
“Very soft material and fits nicely”
“there is other good colors”
“Cute for price”
“So beautiful with the gold zipper”
What buyers complain about
“Arms too tight”
“they push it so hard into the mailbox that my sweater got so wrinkled”
“This new one is definitely thinner”
“It's cheap material”
“not halfway down my arm”
“Does not look like the picture”
“Zipper broke 5 weeks and two washings”
“Not white. its cream”
“Cheap”
“Thin material”
Top return reasons
Common questions
- Is white zip up hoodie men profitable to sell on Amazon United States?
- The niche generates $89K/yr across 35 tracked products. 0 of 5 products launched in the last 360 days are still selling. 90-day search growth is +3.7%. Flapen's verdict: Skip it (43/100).
- How competitive is the white zip up hoodie men niche?
- 20 brands and 47 sellers compete. The top 5 products take 41% of clicks and top 5 brands hold 72% of demand.
- What do buyers complain about in white zip up hoodie men?
- Top complaints mined from reviews: Size-Overall, Wrinkles, Thickness. The return rate is 9.4% — above our launch gate.
- When does demand for white zip up hoodie men peak?
- Demand peaks in Oct; the busiest month runs 1.7× the quietest.
- What does it cost to enter the white zip up hoodie men niche?
- Listings span $9.58–$44.22; the average listing price is $23.44 (sweet spot $15–$100). The average incumbent carries 10,195 reviews — the moat a new listing must climb.