Is white zip up hoodie profitable to sell on Amazon United States?

The niche generates $84K/yr across 124 tracked products. 4 of 17 products launched in the last 360 days are still selling. 90-day search growth is +3.9%. Flapen's verdict: Skip it (49/100).

How competitive is the white zip up hoodie niche?

49 brands and 84 sellers compete. The top 5 products take 18% of clicks and top 5 brands hold 51% of demand.

What do buyers complain about in white zip up hoodie?

Top complaints mined from reviews: Size-Overall, Thickness, Material Quality. The return rate is 9.8% — above our launch gate.

When does demand for white zip up hoodie peak?

Demand peaks in Oct; the busiest month runs 1.8× the quietest.

What does it cost to enter the white zip up hoodie niche?

Listings span $8.11–$51.12; the average listing price is $23.40 (sweet spot $15–$100). The average incumbent carries 9,535 reviews — the moat a new listing must climb.

white zip up hoodie

Skip it

High returns (9.8%) — this niche doesn't clear our bar today.

Competition

Incredible18%

top-5 click share — an open shelf

Avg price

Incredible$23.40

avg listing price — sweet spot $15–$100

Brand share

Great51%

top-5 brand share — no brand owns this niche

Price range

Great$8.11–$51.12

cheapest to priciest tracked listing — scored on the share inside $15–$100

Quality gap

Good4.4★

avg incumbent rating — lower means beatable quality

Growth

Okay+3.9%

90-day search growth — must beat 0% to launch

Review moat

Bad9,535.37

avg incumbent reviews — the moat a new listing must climb

Market size

Bad$84K

$84K/yr · 237K searches

Conversion

Bad1.5%

search→purchase rate — share of searches ending in a sale

Returns

Bad9.8%

return rate — above 5% kills the launch gate

Signals No Dominant Brand High Returns

According to Flapen's Amazon United States niche tracking, white zip up hoodie is a $84K/yr Amazon United States market (237K searches/yr). The top 5 brands hold 51% of demand. Demand peaks in Oct. Verdict: Skip it — 49/100.

Data updated Jul 13, 2026 · scored weekly · How we score niches

white zip up hoodie market data

Units sold / yr: 3K–4K; avg 0–100/product
Revenue / yr: $70K–$94K; units × avg price
Conversion rate: 1.5%
Avg BSR: #839
Page quality: 0%
Prime: 98%
Sponsored: 92%
Out of stock: 1.3%
Avg brand age: 32 months
Avg seller age: 147 days

Competition & brand share

Clicks spread well past the top 5 (18% combined) — an open shelf where new products get seen.

Brands

49 rising

Sellers

Top-5 brand share

51%

Top 20: 83%

Top-5 click share

18%

Top 20: 48%

Open market

45%

Amazon Essentials15%
Hanes13%
PRETTYGARDEN12%
Trendy Queen5%
MAGCOMSEN5%
baleaf4%

Demand & seasonality

Weekly Amazon search volume, last 104 weeks — +3.9% search growth over the last 90 days.

Peak months: Oct · busiest ÷ quietest = 1.8×

Open Trend

Top white zip up hoodie search terms

white zip up hoodie74K/yr -2.1%1.2% conv.
white zip up45K/yr -8.9%1.0% conv.
white zip up jacket32K/yr +7.1%0.9% conv.
white hoodie zip up10K/yr +42.8%1.2% conv.
white zip up sweatshirt7K/yr +86.1%1.1% conv.
white zip up jacket women11K/yr -30.3%1.2% conv.
womens white zip up sweatshirt7K/yr +55.3%1.5% conv.
white zip up sweater9K/yr -18.7%0.9% conv.
white zip up sweatshirt women7K/yr +25.4%1.4% conv.
white sweatshirt zip up5K/yr +169.5%1.5% conv.

All search terms

Top white zip up hoodie products on Amazon

Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.

Beatable (≤4.3★) Contested Strong incumbent (>4.7★)

All 24 tracked products in this niche — three views at once, no toggling.

Top sellers

by 90-day click share

Amazon Essentials Mens Full-Zip Hooded Fleece Sweatshirt Sweater -Off White Large

Amazon Essentials$16.614.5★60,478 rev

Hanes Womens Slub Knit Full-zip Hoodie Textured Cotton Zip-up T-shirt For Fashion-hoodies White Large US

Hanes$14.574.2★59,813 rev

Amazon Essentials Womens Midweight Fleece Full-Zip Hoodie with Drawstring (Available in Plus Size) Ivory Medium

Amazon Essentials$15.194.4★12,992 rev

MAGCOMSEN Womens Lightweight Jacket Full Zip Long Sleeve Shirt Jacket Workout Jackets for Women Running Athletic Jackets White L

MAGCOMSEN$21.034.4★3,585 rev

baleaf Womens UPF 50+ Sun Protection Jacket Lightweight UV Long Sleeve Hoodie for Hiking Outdoor Travel Fishing White M

baleaf$26.134.5★2,333 rev

Newest

by launch date

Cloud Essentials Womens 2025 Zip Up Oversized Sweatshirts Y2K Hoodies Casual Long Sleeve Sweatshirts Fall Spring Track Jackets with Pockets (White 1X)

Cloud Essentials$18.38286 rev

10mo ago

PRETTYGARDEN Womens Zip Up Y2K Hoodies 2026 Fall Fashion Long Sleeve Hooded Fleece Sweatshirts Casual Jacket Winter Clothes (White Medium)

PRETTYGARDEN$30.22237 rev

1y ago

Kingsted White Zip Up Hoodie for Men Super Soft Lightweight Sweatshirt Premium Terry Fabric Classic Everyday Comfort Fit (White Large)

Kingsted$51.1235 rev

1y ago

BTFBM Hoodies For Women Sweatshirt Fall Fashion Clothing 2026 Long Sleeve Fleece Jacket Winter Outfits Y2k Zip Up Hoodie(White Large)

BTFBM$35.97363 rev

2y ago

SMENG White Hoodie Women Zipper Cotton Comfy Sweatshirt Zip Up Hoodies for Women Y2K Warm Fleece Jackets L

SMENG$30.19468 rev

2y ago

What buyers say about white zip up hoodie

What buyers praise and complain about, mined from review topics.

What buyers love

Size-Overall17%

“True to size”

Quality-Overall11%

“Excellent quality”

Weight Light11%

“Lightweight and comfortable”

Comfort-Overall8%

“Nice and comfortable”

Warmth5%

“Great for warm spring or cool summer days”

Soft Feel5%

“Lightweight and Soft”

Color4%

“I have multiple colors”

Material Quality4%

“good quality and thick material”

Value For Money4%

“Worth the price”

Thickness2%

“Super thick”

What buyers complain about

Size-Overall15%

“Does not fit well”

Thickness9%

“Will say only downside is with the thick material”

Material Quality7%

“The material is extremely thin and feels very cheap”

Quality-Overall6%

“lower in quality”

Zipper Quality3%

“Zipper Broke”

Color3%

“White is not white”

Thin3%

“Fabric was much thinner than expected”

Transparency2%

“You can almost see through it”

Advertised Vs Actual Product2%

“Not as pictured”

Wrinkles2%

“they push it so hard into the mailbox that my sweater got so wrinkled”

Top return reasons

Size-Overall47%

Thin13%

Material Quality8%

Sleeve Fit4%

Length3%

Chest Fit3%