White Winter Coats for Women

Shoppers searched for this 126K times in the last 12 months. That counts every search on Amazon United States for this niche's terms. An estimated 0.2% of those searches ended in a purchase. Searches in the last 90 days moved -74.8% against the 90 days before. Searches, conversion and average price together put the market at an estimated $10K a year.

Searches, last 12 months

126K

Growth, 90 days vs prior 90

-74.8%

Conversion, latest week

0.2%

Market size, estimated

$10Ka year

Peak month

December23.3× the quietest month

Top search term

white trench coat27K searches a year

Listings sell for $43.87 on average, from $13.29 to $70.68. Amazon reports units sold in ranges. This niche sold 250 to 500 a year. The average listing sells 0 to 100 of them. At $43.87 that is $0 to $4K a year per listing.

Average price

$43.87inside the $15 to $100 sweet spot

Price range

$13.29–$70.68

Amazon United States median price

$24.38across 115,062 niches

Units sold a year

250–500

Units per listing a year

0–100

Revenue per listing a year

$0–$4K

Returns

13.4%of orders · Amazon United States median 2.1%

80% of listings pay for placement with sponsored ads. 94% ship with Prime. On an average day, 10.7% of listings are out of stock. The average listing ranks #1,552 within Coats, Jackets & Vests. It carries 1,533 reviews at 4.29 stars, so a new listing needs social proof before a better product.

Sponsored listings

80%

Prime listings

94%

Out of stock, average day

10.7%

Average rank

#1,552in Coats, Jackets & Vests

Average rating

4.29 starsAmazon United States average 4.42 stars

Average reviews

1,533per listing

Listings tracked

127

22 products launched here in the last 12 months. 1 of them cleared the first-year sales bar, our mark for a successful launch. The brands on the shelf have sold for 37 months on average, so the names here are settling in.

Launched, last 12 months

22

Successful launches

1Amazon's first-year sales bar

Average brand age

37 months