White Wig

Shoppers searched for this 1.1M times in the last 12 months. That counts every search on Amazon United States for this niche's terms. An estimated 2.6% of those searches ended in a purchase. Searches in the last 90 days moved +4.1% against the 90 days before. Searches, conversion and average price together put the market at an estimated $520K a year.

Searches, last 12 months

1.1M

Growth, 90 days vs prior 90

+4.1%

Conversion, latest week

2.6%

Market size, estimated

$520Ka year

Peak month

October6.1× the quietest month

Top search term

white wig551K searches a year

Listings sell for $18.65 on average, from $9.38 to $37.27. Amazon reports units sold in ranges. This niche sold 30K to 40K a year. The average listing sells 250 to 500 of them. At $18.65 that is $5K to $9K a year per listing.

Average price

$18.65inside the $15 to $100 sweet spot

Price range

$9.38–$37.27

Amazon United States median price

$24.38across 115,062 niches

Units sold a year

30K–40K

Units per listing a year

250–500

Revenue per listing a year

$5K–$9K

Returns

8.9%of orders · Amazon United States median 2.1%

72% of listings pay for placement with sponsored ads. 100% ship with Prime. On an average day, 2.7% of listings are out of stock. The average listing ranks #466 within Wigs. It carries 2,202 reviews at 4.15 stars, so a new listing needs social proof before a better product.

Sponsored listings

72%

Prime listings

100%

Out of stock, average day

2.7%

Average rank

#466in Wigs

Average rating

4.15 starsAmazon United States average 4.42 stars

Average reviews

2,202per listing

Listings tracked

68

9 products launched here in the last 12 months. 0 of them cleared the first-year sales bar, our mark for a successful launch. The brands on the shelf have sold for 42 months on average, so the names here are settling in.

Launched, last 12 months

9

Successful launches

0Amazon's first-year sales bar

Average brand age

42 months