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White Watch

Fail

The average product has 9,989 reviews to catch up to, so White Watch is a Fail.

Flapen Score
45
45 / 100
Ranks 8,414 of 16,930 Clothing, Shoes & Jewelry niches · on the category median
Market size
$300K/yr392K searches / yr
90-day growth
+40.6%search demand this quarter
Competition
63%top-5 click share · 13 brands · 51 sellers

Flapen Score

White Watch against its category

The dotted line is the Clothing, Shoes & Jewelry average. Past it, White Watch is stronger. Inside it, weaker.

45Fail
Big MarketTrendingHigh ConversionOpen MarketLow ReturnsPrice rangeAvg priceNo Dominant BrandLow Review BarrierQuality Gap
This niche Category average

Market

The White Watch market on Amazon at a glance

Shoppers on Amazon United States searched for White Watch 392K times last year and spent an estimated $300K. The top 5 brands take 83% of clicks. Demand peaks in Jul. Flapen scores it 45 out of 100, a Fail.

01 · Demand

An estimated 1.9% of those searches ended in a purchase.

Shoppers searched for this 392K times in the last 12 months. That counts every search on Amazon United States for this niche's terms. An estimated 1.9% of those searches ended in a purchase. Searches in the last 90 days moved +40.6% against the 90 days before. Searches, conversion and average price together put the market at an estimated $300K a year.

Searches, last 12 months
392K
Growth, 90 days vs prior 90
+40.6%
Conversion, latest week
1.9%
Market size, estimated
$300Ka year
Peak month
July3.9× the quietest month
Top search term
white watch69K searches a year

02 · Price

A sale here is worth $41.13.

Listings sell for $41.13 on average, from $9.49 to $130.70. Amazon reports units sold in ranges. This niche sold 6K to 8K a year. The average listing sells 100 to 250 of them. At $41.13 that is $4K to $10K a year per listing.

Average price
$41.13inside the $15 to $100 sweet spot
Price range
$9.49–$130.70
Amazon United States median price
$24.38across 115,062 niches
Units sold a year
6K–8K
Units per listing a year
100–250
Revenue per listing a year
$4K–$10K
Returns
4.8%of orders · Amazon United States median 2.1%

03 · Entry bar

The bar here is reviews.

71% of listings pay for placement with sponsored ads. 100% ship with Prime. On an average day, 3.7% of listings are out of stock. The average listing ranks #209 within Watches. It carries 9,989 reviews at 4.50 stars, so a new listing needs social proof before a better product.

Sponsored listings
71%
Prime listings
100%
Out of stock, average day
3.7%
Average rank
#209in Watches
Average rating
4.50 starsAmazon United States average 4.42 stars
Average reviews
9,989per listing
Listings tracked
21

04 · Newcomers

Brands here are settling in.

The brands on the shelf have sold for 45 months on average, so the names here are settling in.

Launched, last 12 months
0
Successful launches
0Amazon's first-year sales bar
Average brand age
45 months

Products

Top White Watch products & what they sell for

Every tracked product: its share of the shelf, its reviews, and its price.

Sign in to see the products

The products selling in this niche are for signed-in readers. Every market figure above stays open to everyone.

Competition

Competition: brands, sellers & click share

The top 5 products take 63% of clicks. Leaders hold, but buyers still shop past them.

Brands

13 falling

Sellers

51

Top-5 brand share

83%

Top 20: 100%

Top-5 click share

63%

Top 20: 99%

Open market

14%

  • Brand 132%
  • Brand 220%
  • Brand 312%
  • Brand 49%
  • Brand 59%
  • Brand 63%
  • Open — no brand owns it (7 brands, 14%)

Demand

White Watch search demand

Weekly searches over the year, seasonality beneath. Pick a range.

45K35KPrime Day '24Holiday '24Spike '25Prime Day '25Black Friday '25Spike '26SepDecMarJunAugNovMarMay

Peak months: Jul · busiest ÷ quietest = 3.9×

Search terms

Top White Watch search terms shoppers use

The exact words shoppers type, with yearly volume, growth, and conversion.

  • white watch69K/yr
  • white watches for men61K/yr
  • white watches for women52K/yr
  • mens white watch25K/yr
  • white mens watch18K/yr
  • casio white watch15K/yr
  • reloj blanco para hombre21K/yr
  • white casio watch16K/yr
  • white watches11K/yr
  • reloj blanco para mujer14K/yr

Reviews and returns

What reviews say buyers love and hate about White Watch

We read the reviews and the return reasons for every product selling here.

14%of positive reviews mention “Value For Money”
13%of negative reviews mention “Durability”
4.8%of orders come back
“Does not last”
A buyer, on “Durability”13% of negative reviews mention the same topic

Every topic

Every topic buyers talk about, one row each.

Red shows the share of negative reviews and green the share of positive reviews, biggest topic first. Open a row to read what they wrote.

18 topics

NegativePositive

FAQ

Common White Watch questions

Answered from the same tracked data.