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White Waist Apron

Fail

Shoppers spend an estimated $30K a year here, so White Waist Apron is a Fail.

Flapen Score
47
47 / 100
Top 41% of 16,930 Clothing, Shoes & Jewelry niches · +2 vs the category median of 45
Market size
$30K/yr86K searches / yr
90-day growth
-4.2%search demand this quarter
Competition
32%top-5 click share · 41 brands · 56 sellers

Flapen Score

White Waist Apron against its category

The dotted line is the Clothing, Shoes & Jewelry average. Past it, White Waist Apron is stronger. Inside it, weaker.

47Fail
Big MarketTrendingHigh ConversionOpen MarketLow ReturnsPrice rangeAvg priceNo Dominant BrandLow Review BarrierQuality Gap
This niche Category average

Market

The White Waist Apron market on Amazon at a glance

Shoppers on Amazon United States searched for White Waist Apron 86K times last year and spent an estimated $30K. The top 5 brands take 48% of clicks. Demand peaks in Oct–Nov. Flapen scores it 47 out of 100, a Fail.

01 · Demand

An estimated 3.2% of those searches ended in a purchase.

Shoppers searched for this 86K times in the last 12 months. That counts every search on Amazon United States for this niche's terms. An estimated 3.2% of those searches ended in a purchase. Searches in the last 90 days moved -4.2% against the 90 days before. Searches, conversion and average price together put the market at an estimated $30K a year.

Searches, last 12 months
86K
Growth, 90 days vs prior 90
-4.2%
Conversion, latest week
3.2%
Market size, estimated
$30Ka year
Peak month
October17.7× the quietest month
Top search term
white waist apron26K searches a year

02 · Price

A sale here is worth $11.00.

Listings sell for $11.00 on average, from $4.12 to $28.03. Amazon reports units sold in ranges. This niche sold 5K to 6K a year. The average listing sells 0 to 100 of them. At $11.00 that is $0 to $1K a year per listing.

Average price
$11.00under the $15 to $100 sweet spot
Price range
$4.12–$28.03
Amazon United States median price
$24.38across 115,062 niches
Units sold a year
5K–6K
Units per listing a year
0–100
Revenue per listing a year
$0–$1K
Returns
4.2%of orders · Amazon United States median 2.1%

03 · Entry bar

The bar here is low.

90% of listings pay for placement with sponsored ads. 100% ship with Prime. On an average day, 5.3% of listings are out of stock. The average listing ranks #545 within Uniforms, Work & Safety. It carries 1,003 reviews at 4.42 stars, so a new listing needs social proof before a better product.

Sponsored listings
90%
Prime listings
100%
Out of stock, average day
5.3%
Average rank
#545in Uniforms, Work & Safety
Average rating
4.42 starsAmazon United States average 4.42 stars
Average reviews
1,003per listing
Listings tracked
69

04 · Newcomers

2 of last year's 14 launches cleared the first-year sales bar.

14 products launched here in the last 12 months. 2 of them cleared the first-year sales bar, our mark for a successful launch. The brands on the shelf have sold for 44 months on average, so the names here are settling in.

Launched, last 12 months
14
Successful launches
2Amazon's first-year sales bar
Average brand age
44 months

Products

Top White Waist Apron products & what they sell for

Every tracked product: its share of the shelf, its reviews, and its price.

Sign in to see the products

The products selling in this niche are for signed-in readers. Every market figure above stays open to everyone.

Competition

Competition: brands, sellers & click share

The top 5 products take only 32% of clicks. An open shelf where new products get seen.

Brands

41 rising

Sellers

56

Top-5 brand share

48%

Top 20: 87%

Top-5 click share

32%

Top 20: 66%

Open market

46%

  • Brand 114%
  • Brand 29%
  • Brand 39%
  • Brand 49%
  • Brand 58%
  • Brand 65%

Demand

White Waist Apron search demand

Weekly searches over the year, seasonality beneath. Pick a range.

15K10KSpike '24Spike '25Prime Day '25Spike '26DecMarJunAugNovMarMay

Peak months: Oct, Nov · busiest ÷ quietest = 17.7×

Search terms

Top White Waist Apron search terms shoppers use

The exact words shoppers type, with yearly volume, growth, and conversion.

  • white waist apron26K/yr
  • apron skirt11K/yr
  • half aprons for women11K/yr
  • white half apron17K/yr
  • skirt apron7K/yr
  • waist apron white4K/yr
  • white apron waist7K/yr
  • half apron white3K/yr

Reviews and returns

What reviews say buyers love and hate about White Waist Apron

We read the reviews and the return reasons for every product selling here.

18%of positive reviews mention “Quality-Overall”
15%of negative reviews mention “Water Resistance”
4.2%of orders come back
“Not waterproof”
A buyer, on “Water Resistance”15% of negative reviews mention the same topic

Every topic

Every topic buyers talk about, one row each.

Red shows the share of negative reviews and green the share of positive reviews, biggest topic first. Open a row to read what they wrote.

15 topics

NegativePositive

FAQ

Common White Waist Apron questions

Answered from the same tracked data.