White Waffle Robe
FailShoppers spend an estimated $46K a year here, so White Waffle Robe is a Fail.
- Flapen Score
- 37 / 100Ranks 13,715 of 16,930 Clothing, Shoes & Jewelry niches · −8 vs the category median of 4537
- Market size
- $46K/yr167K searches / yr
- 90-day growth
- +3.2%search demand this quarter
- Competition
- 49%top-5 click share · 13 brands · 21 sellers
Flapen Score
White Waffle Robe against its category
The dotted line is the Clothing, Shoes & Jewelry average. Past it, White Waffle Robe is stronger. Inside it, weaker.
Market
The White Waffle Robe market on Amazon at a glance
Shoppers on Amazon United States searched for White Waffle Robe 167K times last year and spent an estimated $46K. The top 5 brands take 84% of clicks. Flapen scores it 37 out of 100, a Fail.
01 · Demand
An estimated 0.9% of those searches ended in a purchase.
Shoppers searched for this 167K times in the last 12 months. That counts every search on Amazon United States for this niche's terms. An estimated 0.9% of those searches ended in a purchase. Searches in the last 90 days moved +3.2% against the 90 days before. Searches, conversion and average price together put the market at an estimated $46K a year.
- Searches, last 12 months
- 167K
- Growth, 90 days vs prior 90
- +3.2%
- Conversion, latest week
- 0.9%
- Market size, estimated
- $46Ka year
- Top search term
- waffle weave robes women16K searches a year
02 · Price
A sale here is worth $31.96.
Listings sell for $31.96 on average, from $16.64 to $118.33. Amazon reports units sold in ranges. This niche sold 2K to 2K a year. The average listing sells 0 to 100 of them. At $31.96 that is $0 to $3K a year per listing.
- Average price
- $31.96inside the $15 to $100 sweet spot
- Price range
- $16.64–$118.33
- Amazon United States median price
- $24.38across 115,062 niches
- Units sold a year
- 2K–2K
- Units per listing a year
- 0–100
- Revenue per listing a year
- $0–$3K
- Returns
- 6.8%of orders · Amazon United States median 2.1%
03 · Entry bar
The bar here is reviews.
89% of listings pay for placement with sponsored ads. 100% ship with Prime. On an average day, 0.9% of listings are out of stock. The average listing ranks #223 within Sleep & Lounge. It carries 7,487 reviews at 4.41 stars, so a new listing needs social proof before a better product.
- Sponsored listings
- 89%
- Prime listings
- 100%
- Out of stock, average day
- 0.9%
- Average rank
- #223in Sleep & Lounge
- Average rating
- 4.41 starsAmazon United States average 4.42 stars
- Average reviews
- 7,487per listing
- Listings tracked
- 28
04 · Newcomers
0 of last year's 2 launches cleared the first-year sales bar.
2 products launched here in the last 12 months. 0 of them cleared the first-year sales bar, our mark for a successful launch. The brands on the shelf have sold for 49 months on average, so the names here are settling in.
- Launched, last 12 months
- 2
- Successful launches
- 0Amazon's first-year sales bar
- Average brand age
- 49 months
Products
Top White Waffle Robe products & what they sell for
The products selling here, as shoppers see them on Amazon. Shelf share and sales are our estimates.
Prices and ratings read from Amazon on Jul 14, 2026. The live listing can differ.
Top sellers
by estimated 90-day click share
Turquaz Lightweight Waffle Knit Kimono Bathrobe - Soft Cotton Blend Spa Robe Fast-Drying Full-Length Unisex Robes for Women
- Price
- $28.94
- Rating
- 4.4/5
- Reviews
- 10,435
- Age
- 9y ago

Turkish Linen Waffle Knit Lightweight Kimono Spa & Bath Robes for Women - Quick Dry - Soft (White Large)
- Price
- $28.92
- Rating
- 4.4/5
- Reviews
- 8,266
- Age
- 7y ago

Amazon Essentials Womens Lightweight Cotton Blend Waffle Mid-Length Bathrobe Breathable Loungewear (Available in Plus Size) White Medium
- Price
- $20.79
- Rating
- 4.6/5
- Reviews
- 802
- Age
- 4y ago

Turquaz Lightweight Short Robes For Women Waffle Kimono Bathrobe - Soft Fast-Drying Long-Lasting Cotton Blend
- Price
- $24.27
- Rating
- 4.4/5
- Reviews
- 6,620
- Age
- 9y ago

Amazon Essentials Womens Lightweight Waffle Full-Length Bath Robe (Available in Plus Size) Olive Large
- Price
- $21.59
- Rating
- 4.5/5
- Reviews
- 30,082
- Age
- 4y ago
Trending
estimated 90-day click momentum
RONGTAI Waffle Robes for Women with Belted and 2 Pockets Lightweight Summer Bathrobe Loungewear/Spa/Shower (Grey S)
- Price
- $17.72
- Rating
- 4.5/5
- Reviews
- 122
- Age
- 1y ago

BOLL & BRANCH Womens Waffle Robe - White/Shore LARGE
- Price
- $116.73
- Rating
- 4.5/5
- Reviews
- 17
- Age
- 11mo ago

NY Threads Waffle Robes for Women Soft Womens Robe Lightweight Knee-Length Womens Bathrobe Large Light Blue
- Price
- $16.86
- Rating
- 4.6/5
- Reviews
- 479
- Age
- 2y ago

Turquaz Robes For Women Lightweight Unisex Waffle Kimono Bathrobe Mothers day Gifts
- Price
- $29.08
- Rating
- 4.4/5
- Reviews
- 10,435
- Age
- 9y ago

Turquaz Lightweight Short Robes For Women Waffle Kimono Bathrobe - Soft Fast-Drying Long-Lasting Cotton Blend
- Price
- $21.41
- Rating
- 4.4/5
- Reviews
- 6,620
- Age
- 10y ago
Newest
by launch date
BOLL & BRANCH Womens Waffle Robe - White/Shore LARGE
- Price
- $116.73
- Rating
- 4.5/5
- Reviews
- 17
- Age
- 11mo ago

RONGTAI Waffle Robes for Women with Belted and 2 Pockets Lightweight Summer Bathrobe Loungewear/Spa/Shower (Grey S)
- Price
- $17.72
- Rating
- 4.5/5
- Reviews
- 122
- Age
- 1y ago

Viva Maison Womens Kimono Waffle Robe - Lightweight 100% Turkish Cotton Housecoat for All-Day Lounging - Quick-Dry Bathrobe for After Shower for Women & Men (XXL Size Light Brown Robe)
- Price
- $84.13
- Rating
- 4.1/5
- Reviews
- 78
- Age
- 1y ago

Ekouaer Robes for Women Long Waffle Knit Bathrobe Lightweight Kimono Robe Soft Shawl Collar Spa Robes with Pockets S-XXL
- Price
- $25.34
- Rating
- 4.6/5
- Reviews
- 400
- Age
- 2y ago

Waffle Knit Lightweight Kimono Spa & Bath Robes for Women and Men - Quick Dry - Soft (US Alpha One Size Regular Regular White)
- Price
- $16.64
- Rating
- 3.2/5
- Reviews
- 294
- Age
- 2y ago
Competition
Competition: brands, sellers & click share
The top 5 products take an estimated 49% of clicks. Leaders hold, but buyers still shop past them.
Brands
13 flat
Sellers
21
Est. top-5 brand share
84%
Top 20: 100%
Est. top-5 click share
49%
Top 20: 90%
Open market
13%
- Turquaz35%
- Amazon Essentials22%
- Turkish Linen12%
- Ekouaer8%
- NY Threads6%
- White Classic4%
- Open — no brand owns it (7 brands, 13%)
Demand
White Waffle Robe search demand
Weekly searches over the year, seasonality beneath. Pick a range.
Peak months: Dec · busiest ÷ quietest = 2.3× · 9 of 12 months tracked
Search terms
Top White Waffle Robe search terms shoppers use
The exact words shoppers type, with estimated yearly volume, growth, and conversion.
- waffle weave robes women16K/yr
- white waffle robe14K/yr
- waffle robes unisex11K/yr
- 100% cotton waffle robe10K/yr
- plus size waffle robe9K/yr
- lightweight waffle robes for women6K/yr
- waffle cotton robe7K/yr
- waffle weave robe12K/yr
- short waffle robes for women6K/yr
- waffle bathrobes for women8K/yr
Reviews and returns
What reviews say buyers love and hate about White Waffle Robe
We read the reviews and the return reasons for every product selling here.
“The medium is way too big”
Every topic
Every topic buyers talk about, one row each.
Red shows the share of negative reviews and green the share of positive reviews, biggest topic first. Open a row to read what they wrote.
21 topics
Keep looking
Related niches
Niches in the same category that score near this one. Research these next.
Best Flapen score
The highest-scoring niches we track right now, across every category.
FAQ
Common White Waffle Robe questions
Answered from the same tracked data.
Figures on this page are estimates modeled from public Amazon pages and third-party keyword data. Amazon does not supply them, and no connected seller's data is used. How we handle Amazon data









