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White Waffle Robe

Fail

Shoppers spend an estimated $46K a year here, so White Waffle Robe is a Fail.

Flapen Score
37
37 / 100
Ranks 13,715 of 16,930 Clothing, Shoes & Jewelry niches · −8 vs the category median of 45
Market size
$46K/yr167K searches / yr
90-day growth
+3.2%search demand this quarter
Competition
49%top-5 click share · 13 brands · 21 sellers

Flapen Score

White Waffle Robe against its category

The dotted line is the Clothing, Shoes & Jewelry average. Past it, White Waffle Robe is stronger. Inside it, weaker.

37Fail
Big MarketTrendingHigh ConversionOpen MarketLow ReturnsPrice rangeAvg priceNo Dominant BrandLow Review BarrierQuality Gap
This niche Category average

Market

The White Waffle Robe market on Amazon at a glance

Shoppers on Amazon United States searched for White Waffle Robe 167K times last year and spent an estimated $46K. The top 5 brands take 84% of clicks. Flapen scores it 37 out of 100, a Fail.

01 · Demand

An estimated 0.9% of those searches ended in a purchase.

Shoppers searched for this 167K times in the last 12 months. That counts every search on Amazon United States for this niche's terms. An estimated 0.9% of those searches ended in a purchase. Searches in the last 90 days moved +3.2% against the 90 days before. Searches, conversion and average price together put the market at an estimated $46K a year.

Searches, last 12 months
167K
Growth, 90 days vs prior 90
+3.2%
Conversion, latest week
0.9%
Market size, estimated
$46Ka year
Top search term
waffle weave robes women16K searches a year

02 · Price

A sale here is worth $31.96.

Listings sell for $31.96 on average, from $16.64 to $118.33. Amazon reports units sold in ranges. This niche sold 2K to 2K a year. The average listing sells 0 to 100 of them. At $31.96 that is $0 to $3K a year per listing.

Average price
$31.96inside the $15 to $100 sweet spot
Price range
$16.64–$118.33
Amazon United States median price
$24.38across 115,062 niches
Units sold a year
2K–2K
Units per listing a year
0–100
Revenue per listing a year
$0–$3K
Returns
6.8%of orders · Amazon United States median 2.1%

03 · Entry bar

The bar here is reviews.

89% of listings pay for placement with sponsored ads. 100% ship with Prime. On an average day, 0.9% of listings are out of stock. The average listing ranks #223 within Sleep & Lounge. It carries 7,487 reviews at 4.41 stars, so a new listing needs social proof before a better product.

Sponsored listings
89%
Prime listings
100%
Out of stock, average day
0.9%
Average rank
#223in Sleep & Lounge
Average rating
4.41 starsAmazon United States average 4.42 stars
Average reviews
7,487per listing
Listings tracked
28

04 · Newcomers

0 of last year's 2 launches cleared the first-year sales bar.

2 products launched here in the last 12 months. 0 of them cleared the first-year sales bar, our mark for a successful launch. The brands on the shelf have sold for 49 months on average, so the names here are settling in.

Launched, last 12 months
2
Successful launches
0Amazon's first-year sales bar
Average brand age
49 months

Products

Top White Waffle Robe products & what they sell for

Every tracked product: its share of the shelf, its reviews, and its price.

Sign in to see the products

The products selling in this niche are for signed-in readers. Every market figure above stays open to everyone.

Competition

Competition: brands, sellers & click share

The top 5 products take 49% of clicks. Leaders hold, but buyers still shop past them.

Brands

13 flat

Sellers

21

Top-5 brand share

84%

Top 20: 100%

Top-5 click share

49%

Top 20: 90%

Open market

13%

  • Brand 135%
  • Brand 222%
  • Brand 312%
  • Brand 48%
  • Brand 56%
  • Brand 64%
  • Open — no brand owns it (7 brands, 13%)

Demand

White Waffle Robe search demand

Weekly searches over the year, seasonality beneath. Pick a range.

7K5KSpike '25Holiday '25Spike '26OctNovDecJanFebMarAprMayJun

Peak months: Dec · busiest ÷ quietest = 2.3× · 9 of 12 months tracked

Search terms

Top White Waffle Robe search terms shoppers use

The exact words shoppers type, with yearly volume, growth, and conversion.

  • waffle weave robes women16K/yr
  • white waffle robe14K/yr
  • waffle robes unisex11K/yr
  • 100% cotton waffle robe10K/yr
  • plus size waffle robe9K/yr
  • lightweight waffle robes for women6K/yr
  • waffle cotton robe7K/yr
  • waffle weave robe12K/yr
  • short waffle robes for women6K/yr
  • waffle bathrobes for women8K/yr

Reviews and returns

What reviews say buyers love and hate about White Waffle Robe

We read the reviews and the return reasons for every product selling here.

11%of positive reviews mention “Weight Light”
28%of negative reviews mention “Size-Overall”
6.8%of orders come back
“The medium is way too big”
A buyer, on “Size-Overall”28% of negative reviews mention the same topic

Every topic

Every topic buyers talk about, one row each.

Red shows the share of negative reviews and green the share of positive reviews, biggest topic first. Open a row to read what they wrote.

21 topics

NegativePositive

FAQ

Common White Waffle Robe questions

Answered from the same tracked data.