White Vans Women
FailBuyers convert on only 0.5% of searches, so White Vans Women is a Fail.
- Flapen Score
- 45 / 100Ranks 8,414 of 16,930 Clothing, Shoes & Jewelry niches · on the category median45
- Market size
- $327K/yr1.3M searches / yr
- 90-day growth
- +6.2%search demand this quarter
- Competition
- 19%top-5 click share · 13 brands · 36 sellers
Flapen Score
White Vans Women against its category
The dotted line is the Clothing, Shoes & Jewelry average. Past it, White Vans Women is stronger. Inside it, weaker.
Market
The White Vans Women market on Amazon at a glance
Shoppers on Amazon United States searched for White Vans Women 1.3M times last year and spent an estimated $327K. The top 5 brands take 95% of clicks. Flapen scores it 45 out of 100, a Fail.
01 · Demand
An estimated 0.5% of those searches ended in a purchase.
Shoppers searched for this 1.3M times in the last 12 months. That counts every search on Amazon United States for this niche's terms. An estimated 0.5% of those searches ended in a purchase. Searches in the last 90 days moved +6.2% against the 90 days before. Searches, conversion and average price together put the market at an estimated $327K a year.
- Searches, last 12 months
- 1.3M
- Growth, 90 days vs prior 90
- +6.2%
- Conversion, latest week
- 0.5%
- Market size, estimated
- $327Ka year
- Peak month
- May1.5× the quietest month
- Top search term
- white vans248K searches a year
02 · Price
A sale here is worth $48.24.
Listings sell for $48.24 on average, from $9.70 to $84.99. Amazon reports units sold in ranges. This niche sold 6K to 8K a year. The average listing sells 0 to 100 of them. At $48.24 that is $0 to $5K a year per listing.
- Average price
- $48.24inside the $15 to $100 sweet spot
- Price range
- $9.70–$84.99
- Amazon United States median price
- $24.38across 115,062 niches
- Units sold a year
- 6K–8K
- Units per listing a year
- 0–100
- Revenue per listing a year
- $0–$5K
- Returns
- 9.3%of orders · Amazon United States median 2.1%
03 · Entry bar
The bar here is reviews.
76% of listings pay for placement with sponsored ads. 100% ship with Prime. On an average day, 4.2% of listings are out of stock. The average listing ranks #1,659 within Shoes. It carries 6,606 reviews at 4.45 stars, so a new listing needs social proof before a better product.
- Sponsored listings
- 76%
- Prime listings
- 100%
- Out of stock, average day
- 4.2%
- Average rank
- #1,659in Shoes
- Average rating
- 4.45 starsAmazon United States average 4.42 stars
- Average reviews
- 6,606per listing
- Listings tracked
- 127
04 · Newcomers
4 of last year's 20 launches cleared the first-year sales bar.
20 products launched here in the last 12 months. 4 of them cleared the first-year sales bar, our mark for a successful launch. The brands on the shelf have sold for 45 months on average, so the names here are settling in.
- Launched, last 12 months
- 20
- Successful launches
- 4Amazon's first-year sales bar
- Average brand age
- 45 months
Products
Top White Vans Women products & what they sell for
Every tracked product: its share of the shelf, its reviews, and its price.
Sign in to see the products
The products selling in this niche are for signed-in readers. Every market figure above stays open to everyone.
Competition
Competition: brands, sellers & click share
The top 5 products take only 19% of clicks. An open shelf where new products get seen.
Brands
13 rising
Sellers
36
Top-5 brand share
95%
Top 20: 100%
Top-5 click share
19%
Top 20: 43%
Open market
3%
- Brand 171%
- Brand 219%
- Brand 32%
- Brand 42%
- Brand 51%
- Brand 61%
- Open — no brand owns it (7 brands, 3%)
Demand
White Vans Women search demand
Weekly searches over the year, seasonality beneath. Pick a range.
No pronounced peak months · busiest ÷ quietest = 1.5×
Search terms
Top White Vans Women search terms shoppers use
The exact words shoppers type, with yearly volume, growth, and conversion.
- white vans248K/yr
- vans slip on shoes men174K/yr
- lugz shoes for men128K/yr
- white vans women100K/yr
- lugz boots for men158K/yr
- lugz94K/yr
- white vans mens57K/yr
- white slip on shoes men30K/yr
- slip on vans men28K/yr
- mens white vans27K/yr
Reviews and returns
What reviews say buyers love and hate about White Vans Women
We read the reviews and the return reasons for every product selling here.
“Run big”
Every topic
Every topic buyers talk about, one row each.
Red shows the share of negative reviews and green the share of positive reviews, biggest topic first. Open a row to read what they wrote.
17 topics
Keep looking
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Best Flapen score
The highest-scoring niches we track right now, across every category.
FAQ
Common White Vans Women questions
Answered from the same tracked data.









