white v neck
Skip itA small market ($47K/yr) — this niche doesn't clear our bar today.
Avg price
Incredible$31.89avg listing price — sweet spot $15–$100
Price range
Great$9.87–$103.01cheapest to priciest tracked listing — scored on the share inside $15–$100
Competition
Great32%top-5 click share — an open shelf
Quality gap
Okay4.5★avg incumbent rating — lower means beatable quality
Returns
Okay3.4%return rate — above 5% kills the launch gate
Growth
Okay+13.1%90-day search growth — must beat 0% to launch
Brand share
Okay81%top-5 brand share — brands hold most of the demand
Conversion
Okay2.3%search→purchase rate — share of searches ending in a sale
Review moat
Bad5,724.76avg incumbent reviews — the moat a new listing must climb
Market size
Bad$47K$47K/yr · 63K searches
According to Flapen's Amazon United States niche tracking, white v neck is a $47K/yr Amazon United States market (63K searches/yr). The top 5 brands hold 81% of demand. Demand peaks in Oct. Verdict: Skip it — 47/100.
Data updated Jul 21, 2026 · scored weekly · How we score niches
white v neck market data
- Units sold / yr
- 2K–3K
- avg 0–100/product
- Revenue / yr
- $64K–$80K
- units × avg price
- Conversion rate
- 2.3%
- Avg BSR
- #5,183
- Page quality
- 0%
- Prime
- 84%
- Sponsored
- 76%
- Out of stock
- 3.2%
- Avg brand age
- 55 months
- Avg seller age
- 137 days
Competition & brand share
Clicks spread well past the top 5 (32% combined) — an open shelf where new products get seen.Brands
18 rising
Sellers
108
Top-5 brand share
81%
Top 20: 100%
Top-5 click share
32%
Top 20: 62%
Open market
16%
- Jockey47%
- Hanes18%
- Amazon Essentials7%
- THOMPSON TEE4%
- Fruit of the Loom4%
- Tommy John3%
- Open — no brand owns it (12 brands, 16%)
Demand & seasonality
Weekly Amazon search volume, last 63 weeks — +13.1% search growth over the last 90 days.Peak months: Oct · busiest ÷ quietest = 1.8×
Top white v neck search terms
- jockey v neck undershirts men14K/yr
- grey v neck undershirts men7K/yr
- jockey v neck t shirts for men7K/yr
- mens deep v neck undershirts6K/yr
- jockey mens undershirts v neck5K/yr
- deep v undershirts men5K/yr
- hanes comfort soft v neck tshirts men3K/yr
- hanes mens undershirts v neck3K/yr
- hanes slim fit v neck3K/yr
- hanes v neck undershirts5K/yr
Top white v neck products on Amazon
Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.
All 24 tracked products in this niche — three views at once, no toggling.
Top sellers
by 90-day click share
Jockey Classic V-Neck Undershirt- 6 Pack - 100% Cotton T-Shirts for Men White XL
Jockey$52.344.6★2,318 rev
Hanes Mens Cotton Moisture-wicking V-neck Tee Undershirts Multiple Packs And Colors White - 6 Pack Medium US
Hanes$17.204.4★25,182 rev
Jockey Mens Undershirt Classic V-Neck Undershirt - 3 Pack White 2XL
Jockey$27.264.6★2,330 rev
Jockey Mens Undershirt Cotton Stretch V-Neck Undershirt - 3 Pack Diamond White L
Jockey$32.794.6★235 rev
Jockey Big & Tall Classic V-Neck Undershirt- 6 Pack - 100% Cotton T-Shirts for Men White XLT
Jockey$62.974.7★690 rev
Newest
by launch date
Amazon Essentials Mens Slim Fit V-Neck Undershirt Breathable Cotton Pack of 6 Medium Grey Heather/White X-Large
Amazon Essentials$17.697,542 rev
Amazon Essentials Mens Regular-Fit Short-Sleeve Crewneck Soft Cotton T-Shirts Pack of 6 Grey Heather Large
Amazon Essentials$20.221,318 rev
All Citizens Sweat-Wicking High V Neck Undershirts for Men - Premium Mens Undershirts Soft Breathable Stays Tucked Pack of 3 White Large
All Citizens$34.0046 rev
Ejis Mens Sweatproof Undershirt - Ultra Breathable Slim Fit - Deep V Neck - with Sweat Pads - Quick Dry (Medium White) Invisible Under the Shirt
Ejis$42.9340 rev
32 Degrees Mens Cool V-Neck T-Shirt Anti-Odor Quick Dry Active 4-Way Stretch Grey Heather Large
32 Degrees$9.872,451 rev
Trending
90-day click momentumAll Citizens Sweat-Wicking High V Neck Undershirts for Men - Premium Mens Undershirts Soft Breathable Stays Tucked Pack of 3 White Large
All Citizens$34.004.6★
Jockey Mens Undershirt Made in America 100% Cotton V-Neck Undershirt - 2 Pack Black S
Jockey$15.574.5★
Jockey Big & Tall Classic V-Neck Undershirt- 6 Pack - 100% Cotton T-Shirts for Men White XLT
Jockey$62.974.7★
Ejis Mens Sweatproof Undershirt - Ultra Breathable Slim Fit - Deep V Neck - with Sweat Pads - Quick Dry (Medium White) Invisible Under the Shirt
Ejis$42.934.2★
Jockey Mens Undershirt Made in America 100% Cotton V-Neck Undershirt - 2 Pack Black L
Jockey$13.314.5★
What buyers say about white v neck
What buyers praise and complain about, mined from review topics.What buyers love
“True fit”
“Decent quality”
“Great Value”
“still comfortable to wear”
“Good material”
“The fabric is soft”
“As advertised”
“didn't shrink”
“Lightweight affordable T-Shirts”
“Made with a soft stretch fabric”
What buyers complain about
“Fits poorly”
“Heavy shrinkage”
“Diminished Quality”
“Cotton was thin”
“lower grade material”
“Shorter Than Expected”
“The V in the neck is very long”
“Thin”
“not worth the price”
“one had a sizable hole in it”
Top return reasons
Common questions
- Is white v neck profitable to sell on Amazon United States?
- The niche generates $47K/yr across 70 tracked products. 5 of 7 products launched in the last 360 days are still selling. 90-day search growth is +13.1%. Flapen's verdict: Skip it (47/100).
- How competitive is the white v neck niche?
- 18 brands and 108 sellers compete. The top 5 products take 32% of clicks and top 5 brands hold 81% of demand.
- What do buyers complain about in white v neck?
- Top complaints mined from reviews: Size-Overall, Shrinkage Resistance, Quality-Overall. The return rate is 3.4%.
- When does demand for white v neck peak?
- Demand peaks in Oct; the busiest month runs 1.8× the quietest.
- What does it cost to enter the white v neck niche?
- Listings span $9.87–$103.01; the average listing price is $31.89 (sweet spot $15–$100). The average incumbent carries 5,725 reviews — the moat a new listing must climb.