White Underwear Women

Shoppers searched for this 229K times in the last 12 months. That counts every search on Amazon United States for this niche's terms. An estimated 1.5% of those searches ended in a purchase. Searches in the last 90 days moved +31.7% against the 90 days before. Searches, conversion and average price together put the market at an estimated $57K a year.

Searches, last 12 months

229K

Growth, 90 days vs prior 90

+31.7%

Conversion, latest week

1.5%

Market size, estimated

$57Ka year

Peak month

July4.1× the quietest month

Top search term

white cotton underwear for women46K searches a year

Listings sell for $16.24 on average, from $7.29 to $36.09. Amazon reports units sold in ranges. This niche sold 4K to 5K a year. The average listing sells 0 to 100 of them. At $16.24 that is $0 to $2K a year per listing.

Average price

$16.24inside the $15 to $100 sweet spot

Price range

$7.29–$36.09

Amazon United States median price

$24.38across 115,062 niches

Units sold a year

4K–5K

Units per listing a year

0–100

Revenue per listing a year

$0–$2K

Returns

2.3%of orders · Amazon United States median 2.1%

80% of listings pay for placement with sponsored ads. 100% ship with Prime. On an average day, 2.2% of listings are out of stock. The average listing ranks #121 within Lingerie. It carries 32,957 reviews at 4.44 stars, so a new listing needs social proof before a better product.

Sponsored listings

80%

Prime listings

100%

Out of stock, average day

2.2%

Average rank

#121in Lingerie

Average rating

4.44 starsAmazon United States average 4.42 stars

Average reviews

32,957per listing

Listings tracked

64

8 products launched here in the last 12 months. 0 of them cleared the first-year sales bar, our mark for a successful launch. The brands on the shelf have sold for 46 months on average, so the names here are settling in.

Launched, last 12 months

8

Successful launches

0Amazon's first-year sales bar

Average brand age

46 months