Is white underwear women profitable to sell on Amazon United States?

The niche generates $57K/yr across 64 tracked products. 0 of 8 products launched in the last 360 days are still selling. 90-day search growth is +31.7%. Flapen's verdict: Worth a look (51/100).

How competitive is the white underwear women niche?

28 brands and 82 sellers compete. The top 5 products take 30% of clicks and top 5 brands hold 72% of demand.

What do buyers complain about in white underwear women?

Top complaints mined from reviews: Size-Overall, Quality-Overall, Comfort-Overall. The return rate is 2.3%.

When does demand for white underwear women peak?

Demand peaks in Jul; the busiest month runs 4.1× the quietest.

What does it cost to enter the white underwear women niche?

Listings span $7.29–$36.09; the average listing price is $16.24 (sweet spot $15–$100). The average incumbent carries 32,957 reviews — the moat a new listing must climb.

white underwear women

Worth a look

Shows a fragmented shelf (top 5 take 30% of clicks), but a deep review moat (32,957 avg reviews) keeps it on the watch list.

Competition

Great30%

top-5 click share — an open shelf

Avg price

Great$16.24

avg listing price — sweet spot $15–$100

Price range

Good$7.29–$36.09

cheapest to priciest tracked listing — scored on the share inside $15–$100

Returns

Good2.3%

return rate — above 5% kills the launch gate

Growth

Good+31.7%

90-day search growth — must beat 0% to launch

Brand share

Good72%

top-5 brand share — brands hold most of the demand

Quality gap

Good4.4★

avg incumbent rating — lower means beatable quality

Conversion

Bad1.5%

search→purchase rate — share of searches ending in a sale

Market size

Bad$57K

$57K/yr · 229K searches

Review moat

Bad32,957.41

avg incumbent reviews — the moat a new listing must climb

According to Flapen's Amazon United States niche tracking, white underwear women is a $57K/yr Amazon United States market (229K searches/yr). The top 5 brands hold 72% of demand. Demand peaks in Jul. Verdict: Worth a look — 51/100.

Data updated Jul 13, 2026 · scored weekly · How we score niches

white underwear women market data

Units sold / yr: 4K–5K; avg 0–100/product
Revenue / yr: $65K–$81K; units × avg price
Conversion rate: 1.5%
Avg BSR: #121
Page quality: 0%
Prime: 100%
Sponsored: 80%
Out of stock: 2.2%
Avg brand age: 46 months
Avg seller age: 153 days

Competition & brand share

Clicks spread well past the top 5 (30% combined) — an open shelf where new products get seen.

Brands

28 rising

Sellers

Top-5 brand share

72%

Top 20: 95%

Top-5 click share

30%

Top 20: 65%

Open market

25%

wirarpa23%
coskefy23%
Hanes11%
Amazon Essentials10%
Altheanray4%
Fruit of the Loom3%

Demand & seasonality

Weekly Amazon search volume, last 104 weeks — +31.7% search growth over the last 90 days.

Peak months: Jul · busiest ÷ quietest = 4.1×

Open Trend

Top white underwear women search terms

white cotton underwear for women46K/yr +31.5%1.7% conv.
white underwear45K/yr +46.6%1.0% conv.
womens white cotton underwear17K/yr +32.1%1.5% conv.
white cotton panties18K/yr +8.7%1.0% conv.
white cotton panties for women14K/yr +13.9%1.0% conv.
white cotton underwear9K/yr +86.6%1.3% conv.
white cheeky panties10K/yr -2.8%0.3% conv.
white bikini underwear women7K/yr +79.1%1.1% conv.
womens underwear white6K/yr +42.5%1.1% conv.
white cotton bikini underwear for women6K/yr +55.6%0.9% conv.

All search terms

Top white underwear women products on Amazon

Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.

Beatable (≤4.3★) Contested Strong incumbent (>4.7★)

All 24 tracked products in this niche — three views at once, no toggling.

Top sellers

by 90-day click share

wirarpa Womens Cotton Underwear Panties High Waisted Full Briefs 4 Pack Ladies No Muffin Underpants White Large

wirarpa$18.664.6★101,244 rev

wirarpa Womens Cotton Underwear Panties High Waisted Full Briefs 4 Pack Ladies No Muffin Underpants White X-Small

wirarpa$18.704.6★101,244 rev

coskefy White Cotton Underwear for Women Cheeky Hipster Panties Ladies Breathable Bikini Underwear 4 Pack

coskefy$14.624.5★658 rev

Hanes womens Cotton briefs underwear 6 Pack - Brief White 8 US

Hanes$9.184.4★11,226 rev

coskefy Womens Cotton Underwear 6 Pack Hipster Panties Ladies Low Rise Bikini Panty Soft Briefs White

coskefy$17.684.4★5,125 rev

Newest

by launch date

OEAK Womens Cotton Thongs Seamless Camel Toe Concealer Cover Thongs No Show Underwear Breathable Workout G-Strings Panties White S

OEAK$10.28451 rev

5mo ago

Anyball Womens Boyshorts Underwear Cotton Full Coverage Panties Womens Boyshort Boxer Briefs Breathable for Women 4 Pack White

Anyball$19.78217 rev

10mo ago

Knowyou Cotton Underwear for Women Cheeky Bikini Womens Underwear Pack Sexy Lace Wasit Hipster Brief Panties for Ladies-M

Knowyou$9.113,753 rev

1y ago

UMMISS Womens Underwear Cotton Mid Waist No Muffin Top Full Coverage Brief Ladies Panties Lingerie Undergarments for Women Multipack White L

UMMISS$17.1925,325 rev

1y ago

coskefy White Cotton Underwear for Women Cheeky Hipster Panties Ladies Breathable Bikini Underwear 4 Pack

coskefy$14.62658 rev

2y ago

What buyers say about white underwear women

What buyers praise and complain about, mined from review topics.

What buyers love

Comfort-Overall30%

“they are supper comfortable”

Size-Overall20%

“Smooth fit”

Quality-Overall10%

“Excellent quality Panty”

Soft Feel6%

“soft material”

Value For Money6%

“Good Value”

Material Quality4%

“Good material”

Breathability3%

“Comfortable and breathable”

Advertised Vs Actual Product2%

“As advertised”

Color2%

“Cute colors”

Stretchability/Expandability/Elasticity2%

“Stretchy and soft”

What buyers complain about

Size-Overall25%

“Not a good fit”

Quality-Overall9%

“Not the same Hanes quality”

Comfort-Overall7%

“Uncomfortable fabric”

Stretchability/Expandability/Elasticity6%

“Stretch out”

Material Quality4%

“The material is flimsy”

Shrinkage Resistance4%

“Shrinks”

Durability3%

“break very easily”

Stitch/Finish/Polish2%

“seams is uncomfortable”

Machine Wash Suitability2%

“After only a couple of washes they all started to fall apart”

Thickness2%

“The material is thin”

Top return reasons

Size-Overall53%

Waist Fit12%

Material Quality10%

Advertised Vs Actual Product4%

Length2%

Shape/Style2%

Thigh Fit2%

Thin2%

Quality-Overall1%

Comfort-Overall1%

Common questions

Is white underwear women profitable to sell on Amazon United States?: The niche generates $57K/yr across 64 tracked products. 0 of 8 products launched in the last 360 days are still selling. 90-day search growth is +31.7%. Flapen's verdict: Worth a look (51/100).
How competitive is the white underwear women niche?: 28 brands and 82 sellers compete. The top 5 products take 30% of clicks and top 5 brands hold 72% of demand.
What do buyers complain about in white underwear women?: Top complaints mined from reviews: Size-Overall, Quality-Overall, Comfort-Overall. The return rate is 2.3%.
When does demand for white underwear women peak?: Demand peaks in Jul; the busiest month runs 4.1× the quietest.
What does it cost to enter the white underwear women niche?: Listings span $7.29–$36.09; the average listing price is $16.24 (sweet spot $15–$100). The average incumbent carries 32,957 reviews — the moat a new listing must climb.