White Umbrella

Shoppers searched for this 142K times in the last 12 months. That counts every search on Amazon United States for this niche's terms. An estimated 3.9% of those searches ended in a purchase. Searches in the last 90 days moved +83.7% against the 90 days before. Searches, conversion and average price together put the market at an estimated $177K a year.

Searches, last 12 months

142K

Growth, 90 days vs prior 90

+83.7%

Conversion, latest week

3.9%

Market size, estimated

$177Ka year

Peak month

June4.2× the quietest month

Top search term

white umbrella107K searches a year

Listings sell for $32.20 on average, from $6.95 to $110.68. Amazon reports units sold in ranges. This niche sold 6K to 8K a year. The average listing sells 100 to 250 of them. At $32.20 that is $3K to $8K a year per listing.

Average price

$32.20inside the $15 to $100 sweet spot

Price range

$6.95–$110.68

Amazon United States median price

$24.38across 115,062 niches

Units sold a year

6K–8K

Units per listing a year

100–250

Revenue per listing a year

$3K–$8K

Returns

4.1%of orders · Amazon United States median 2.1%

81% of listings pay for placement with sponsored ads. 93% ship with Prime. On an average day, 12.5% of listings are out of stock. The average listing ranks #158 within Umbrellas. It carries 5,383 reviews at 4.36 stars, so a new listing needs social proof before a better product.

Sponsored listings

81%

Prime listings

93%

Out of stock, average day

12.5%

Average rank

#158in Umbrellas

Average rating

4.36 starsAmazon United States average 4.42 stars

Average reviews

5,383per listing

Listings tracked

54

10 products launched here in the last 12 months. 6 of them cleared the first-year sales bar, our mark for a successful launch. The brands on the shelf have sold for 43 months on average, so the names here are settling in.

Launched, last 12 months

10

Successful launches

6Amazon's first-year sales bar

Average brand age

43 months