Is white umbrella profitable to sell on Amazon United States?

The niche generates $177K/yr across 54 tracked products. 6 of 10 products launched in the last 360 days are still selling. 90-day search growth is +83.7%. Flapen's verdict: Worth a look (65/100).

How competitive is the white umbrella niche?

43 brands and 51 sellers compete. The top 5 products take 29% of clicks and top 5 brands hold 33% of demand.

What do buyers complain about in white umbrella?

Top complaints mined from reviews: Durability, Size-Overall, Quality-Overall. The return rate is 4.1%.

When does demand for white umbrella peak?

Demand peaks in May–Jun–Jul–Sep; the busiest month runs 4.2× the quietest.

What does it cost to enter the white umbrella niche?

Listings span $6.95–$110.68; the average listing price is $32.20 (sweet spot $15–$100). The average incumbent carries 5,383 reviews — the moat a new listing must climb.

white umbrella

Worth a look

Shows no brand lock-in (top 5 brands take 33% of clicks), but a failed launch gate (market size, growth, or returns) keeps it on the watch list.

Brand share

Incredible33%

top-5 brand share — no brand owns this niche

Avg price

Incredible$32.20

avg listing price — sweet spot $15–$100

Competition

Great29%

top-5 click share — an open shelf

Growth

Great+83.7%

90-day search growth — must beat 0% to launch

Price range

Great$6.95–$110.68

cheapest to priciest tracked listing — scored on the share inside $15–$100

Quality gap

Good4.4★

avg incumbent rating — lower means beatable quality

Conversion

Okay3.9%

search→purchase rate — share of searches ending in a sale

Returns

Okay4.1%

return rate — above 5% kills the launch gate

Market size

Okay$177K

$177K/yr · 142K searches

Review moat

Bad5,382.61

avg incumbent reviews — the moat a new listing must climb

Signals No Dominant Brand

According to Flapen's Amazon United States niche tracking, white umbrella is a $177K/yr Amazon United States market (142K searches/yr). The top 5 brands hold 33% of demand. Demand peaks in May–Jun–Jul–Sep. Verdict: Worth a look — 65/100.

Data updated Jul 11, 2026 · scored weekly · How we score niches

white umbrella market data

Units sold / yr: 6K–8K; avg 100–250/product
Revenue / yr: $193K–$258K; units × avg price
Conversion rate: 3.9%
Avg BSR: #158
Page quality: 0%
Prime: 93%
Sponsored: 81%
Out of stock: 12.5%
Avg brand age: 43 months
Avg seller age: 196 days

Competition & brand share

Clicks spread well past the top 5 (29% combined) — an open shelf where new products get seen.

Brands

43 rising

Sellers

Top-5 brand share

33%

Top 20: 76%

Top-5 click share

29%

Top 20: 69%

Open market

62%

Rain-Mate11%
AMMSUN7%
Yansanido5%
NPCQUN5%
Amazon Basics5%
LILAC5%

Demand & seasonality

Weekly Amazon search volume, last 104 weeks — +83.7% search growth over the last 90 days.

Peak months: May, Jun, Jul, Sep · busiest ÷ quietest = 4.2×

Open Trend

Top white umbrella search terms

white umbrella107K/yr +88.3%3.3% conv.
white umbrellas12K/yr +55.4%2.3% conv.
umbrella white8K/yr +103.8%3.1% conv.
large white umbrella6K/yr +78.2%2.9% conv.
sombrilla blanca4K/yr +75.8%2.5% conv.
small white umbrella4K/yr +78.3%4.0% conv.
white small umbrella2K/yr +40.7%2.1% conv.

All search terms

Top white umbrella products on Amazon

Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.

Beatable (≤4.3★) Contested Strong incumbent (>4.7★)

All 24 tracked products in this niche — three views at once, no toggling.

Top sellers

by 90-day click share

Rain-Mate Windproof Compact Umbrellas for Rain - Strong Reinforced Fiberglass Rib Design & Auto Open & Close - Portable Folding Travel Umbrella - Lightweight & Packable for Women & Men Easy Collapse

Rain-Mate$13.444.4★10,095 rev

Yansanido Rainproof and Sunshade Manual Umbrella 8 Ribs 37.8 Inch x 25.6 Inch White Windproof Folding Umbrella for Outdoors (white)

Yansanido$6.953.9★105 rev

NPCQUN Travel Essentials Umbrella Windproof Compact Collapsible Light Automatic Strong and Portable Wind Resistant Folding Small Umbrella for Rain White

NPCQUN$9.024.5★4,160 rev

Amazon Basics Clear Umbrella for Rain Round Bubble Umbrella for Wedding With Wide Coverage (35 Canopy Diameter) Auto Open Strong Fiberglass Frame Steel Shaft Spoke Protectors for Safety

Amazon Basics$21.714.4★1,992 rev

LILAC Compact Travel Windproof Umbrella 43 Auto open/close Folding Quick Dry Umbrellas for Rain Lightweight Portable Small for Backpack Car Thoughtful Gift for Women Men Kids TSA Approved 1-White

LILAC$9.934.5★441 rev

Newest

by launch date

ShedRain Stick Umbrella 4225-EVT White Auto Open Full Size Rain Umbrella with J Handle Wind Resistant Classic Traditional Umbrella for Men & Women

ShedRain$22.8729 rev

3mo ago

LILAC Compact Travel Windproof Umbrella 43 Auto open/close Folding Quick Dry Umbrellas for Rain Lightweight Portable Small for Backpack Car Thoughtful Gift for Women Men Kids TSA Approved 1-White

LILAC$9.93441 rev

7mo ago

Rain-Mate Windproof Compact Umbrellas for Rain - Strong Reinforced Fiberglass Rib Design & Auto Open & Close - Portable Folding Travel Umbrella - Lightweight & Packable for Women & Men Easy Collapse

Rain-Mate$13.4410,095 rev

8mo ago

Aoxun 7ft Patio Umbrella with Fringe Outdoor Beach Umbrella with Aluminum Pole Ribs Push Button Tilt and Carry Bag UV 50+ Picnic Tassel Umbrella (White)

Aoxun$55.02724 rev

8mo ago

iDhlps Mini White Lace Parasol Umbrella with Lace Gloves for Kids Small Wedding Umbrella for Tea Party Wedding Photo Props

iDhlps$13.5824 rev

1y ago

What buyers say about white umbrella

What buyers praise and complain about, mined from review topics.

What buyers love

Quality-Overall20%

“Good quality, good price, good size and arrived on time”

Strength11%

“Sturdisly constructed”

Durability10%

“Strong durable compact”

Value For Money6%

“Fair price”

Ease Of Use6%

“Ease of use”

Advertised Vs Actual Product5%

“As advertised”

Weather Proof5%

“rain resistant”

Size-Overall5%

“It fits my bag perfectly”

Compactness3%

“Compact and effective”

Portability3%

“Very portable”

What buyers complain about

Durability18%

“Broken”

Size-Overall11%

“Also, the handle is way too short”

Quality-Overall11%

“Cheaply made”

Ease Of Use5%

“Very difficult to close”

Strength4%

“not too sturdy”

Weight Heavy3%

“Well made a bit heavier than expected”

Color3%

“white had yellowish tinge”

Smell3%

“Horrible plastic smell”

Weather Proof2%

“NOT WIND RESISTANT”

Functionality-Overall2%

“QR code doesnt work”

Top return reasons

Size-Overall41%

Color9%

Weight Heavy8%

Value For Money6%

Advertised Vs Actual Product5%

Quality-Overall4%

Functionality-Overall4%

Strength3%

Defective Material/Parts3%

Ease Of Use2%

Common questions

Is white umbrella profitable to sell on Amazon United States?: The niche generates $177K/yr across 54 tracked products. 6 of 10 products launched in the last 360 days are still selling. 90-day search growth is +83.7%. Flapen's verdict: Worth a look (65/100).
How competitive is the white umbrella niche?: 43 brands and 51 sellers compete. The top 5 products take 29% of clicks and top 5 brands hold 33% of demand.
What do buyers complain about in white umbrella?: Top complaints mined from reviews: Durability, Size-Overall, Quality-Overall. The return rate is 4.1%.
When does demand for white umbrella peak?: Demand peaks in May–Jun–Jul–Sep; the busiest month runs 4.2× the quietest.
What does it cost to enter the white umbrella niche?: Listings span $6.95–$110.68; the average listing price is $32.20 (sweet spot $15–$100). The average incumbent carries 5,383 reviews — the moat a new listing must climb.