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White Tutu

Maybe

The top 5 brands take only 54% of clicks. But an estimated 12.4% of orders come back, so White Tutu is a Maybe.

Flapen Score
57
57 / 100
Top 10% of 16,930 Clothing, Shoes & Jewelry niches · +12 vs the category median of 45
Market size
$393K/yr691K searches / yr
90-day growth
+20.9%search demand this quarter
Competition
44%top-5 click share · 35 brands · 40 sellers

Flapen Score

White Tutu against its category

The dotted line is the Clothing, Shoes & Jewelry average. Past it, White Tutu is stronger. Inside it, weaker.

57Maybe
Big MarketTrendingHigh ConversionOpen MarketLow ReturnsPrice rangeAvg priceNo Dominant BrandLow Review BarrierQuality Gap
This niche Category average

Market

The White Tutu market on Amazon at a glance

Shoppers on Amazon United States searched for White Tutu 691K times last year and spent an estimated $393K. The top 5 brands take 54% of clicks. Demand peaks in Oct–Nov. Flapen scores it 57 out of 100, a Maybe.

01 · Demand

An estimated 3.5% of those searches ended in a purchase.

Shoppers searched for this 691K times in the last 12 months. That counts every search on Amazon United States for this niche's terms. An estimated 3.5% of those searches ended in a purchase. Searches in the last 90 days moved +20.9% against the 90 days before. Searches, conversion and average price together put the market at an estimated $393K a year.

Searches, last 12 months
691K
Growth, 90 days vs prior 90
+20.9%
Conversion, latest week
3.5%
Market size, estimated
$393Ka year
Peak month
October29.8× the quietest month
Top search term
white tutu332K searches a year

02 · Price

A sale here is worth $16.04.

Listings sell for $16.04 on average, from $6.70 to $49.73. Amazon reports units sold in ranges. This niche sold 25K to 30K a year. The average listing sells 500 to 750 of them. At $16.04 that is $8K to $12K a year per listing.

Average price
$16.04inside the $15 to $100 sweet spot
Price range
$6.70–$49.73
Amazon United States median price
$24.38across 115,062 niches
Units sold a year
25K–30K
Units per listing a year
500–750
Revenue per listing a year
$8K–$12K
Returns
12.4%of orders · Amazon United States median 2.1%

03 · Entry bar

The bar here is low.

88% of listings pay for placement with sponsored ads. 100% ship with Prime. On an average day, 2.8% of listings are out of stock. The average listing ranks #7,483 within Dance. It carries 1,210 reviews at 4.32 stars, so a new listing needs social proof before a better product.

Sponsored listings
88%
Prime listings
100%
Out of stock, average day
2.8%
Average rank
#7,483in Dance
Average rating
4.32 starsAmazon United States average 4.42 stars
Average reviews
1,210per listing
Listings tracked
41

04 · Newcomers

0 of last year's 6 launches cleared the first-year sales bar.

6 products launched here in the last 12 months. 0 of them cleared the first-year sales bar, our mark for a successful launch. The brands on the shelf have sold for 38 months on average, so the names here are settling in.

Launched, last 12 months
6
Successful launches
0Amazon's first-year sales bar
Average brand age
38 months

Products

Top White Tutu products & what they sell for

Every tracked product: its share of the shelf, its reviews, and its price.

Sign in to see the products

The products selling in this niche are for signed-in readers. Every market figure above stays open to everyone.

Competition

Competition: brands, sellers & click share

The top 5 products take 44% of clicks. Leaders hold, but buyers still shop past them.

Brands

35 rising

Sellers

40

Top-5 brand share

54%

Top 20: 89%

Top-5 click share

44%

Top 20: 83%

Open market

43%

  • Brand 120%
  • Brand 212%
  • Brand 39%
  • Brand 47%
  • Brand 56%
  • Brand 63%

Demand

White Tutu search demand

Weekly searches over the year, seasonality beneath. Pick a range.

125K75KSpike '24Holiday '24Spike '25Prime Day '25Spike '26SepDecMarJunAugNovMarMay

Peak months: Oct, Nov · busiest ÷ quietest = 29.8×

Search terms

Top White Tutu search terms shoppers use

The exact words shoppers type, with yearly volume, growth, and conversion.

  • white tutu332K/yr
  • white tulle skirt95K/yr
  • white tutu skirt for women110K/yr
  • white tutu dress women15K/yr
  • white tutu skirt37K/yr
  • tulle skirt white6K/yr
  • tutu white12K/yr
  • white tutu women19K/yr
  • white tutus6K/yr
  • white ballet tutu5K/yr

Reviews and returns

What reviews say buyers love and hate about White Tutu

We read the reviews and the return reasons for every product selling here.

28%of positive reviews mention “Size-Overall”
31%of negative reviews mention “Smell”
12.4%of orders come back
“got a whiff of like a fish smell”
A buyer, on “Smell”31% of negative reviews mention the same topic

Every topic

Every topic buyers talk about, one row each.

Red shows the share of negative reviews and green the share of positive reviews, biggest topic first. Open a row to read what they wrote.

21 topics

NegativePositive

FAQ

Common White Tutu questions

Answered from the same tracked data.