White Turtleneck Women

Shoppers searched for this 277K times in the last 12 months. That counts every search on Amazon United States for this niche's terms. An estimated 1.1% of those searches ended in a purchase. Searches in the last 90 days moved -84.4% against the 90 days before. Searches, conversion and average price together put the market at an estimated $57K a year.

Searches, last 12 months

277K

Growth, 90 days vs prior 90

-84.4%

Conversion, latest week

1.1%

Market size, estimated

$57Ka year

Peak month

January31.8× the quietest month

Top search term

white turtle neck42K searches a year

Listings sell for $18.41 on average, from $5.98 to $41.29. Amazon reports units sold in ranges. This niche sold 4K to 5K a year. The average listing sells 0 to 100 of them. At $18.41 that is $0 to $2K a year per listing.

Average price

$18.41inside the $15 to $100 sweet spot

Price range

$5.98–$41.29

Amazon United States median price

$24.38across 115,062 niches

Units sold a year

4K–5K

Units per listing a year

0–100

Revenue per listing a year

$0–$2K

Returns

15.0%of orders · Amazon United States median 2.1%

91% of listings pay for placement with sponsored ads. 100% ship with Prime. On an average day, 7.5% of listings are out of stock. The average listing ranks #1,667 within Thermal Underwear. It carries 2,986 reviews at 4.39 stars, so a new listing needs social proof before a better product.

Sponsored listings

91%

Prime listings

100%

Out of stock, average day

7.5%

Average rank

#1,667in Thermal Underwear

Average rating

4.39 starsAmazon United States average 4.42 stars

Average reviews

2,986per listing

Listings tracked

140

32 products launched here in the last 12 months. 2 of them cleared the first-year sales bar, our mark for a successful launch. The brands on the shelf have sold for 37 months on average, so the names here are settling in.

Launched, last 12 months

32

Successful launches

2Amazon's first-year sales bar

Average brand age

37 months