Skip to content
FlapenGet started

White Turtleneck Mens

Fail

Demand is soft, at -60.0% this quarter, so White Turtleneck Mens is a Fail.

Filters High Returns
Flapen Score
28
28 / 100Ranks 16,160 of 16,930 Clothing, Shoes & Jewelry niches · −17 vs the category median of 45
Market size
$34K/yr149K searches / yr
90-day growth
-60.0%search demand this quarter
Competition
56%top-5 click share · 7 brands · 11 sellers

Flapen Score

White Turtleneck Mens against its category

The dotted line is the Clothing, Shoes & Jewelry average. Past it, White Turtleneck Mens is stronger. Inside it, weaker.

28Fail
Big MarketTrendingHigh ConversionOpen MarketLow ReturnsPrice rangeAvg priceNo Dominant BrandLow Review BarrierQuality Gap
This niche Category average
See the method

Market

The White Turtleneck Mens market on Amazon at a glance

Shoppers on Amazon United States searched for White Turtleneck Mens 149K times last year and spent an estimated $34K. The top 5 brands take 88% of clicks. Demand peaks in Jan–Oct–Nov–Dec. Flapen scores it 28 out of 100, a Fail.

01 · Demand

An estimated 1.4% of those searches ended in a purchase.

Shoppers searched for this 149K times in the last 12 months. That counts every search on Amazon United States for this niche's terms. An estimated 1.4% of those searches ended in a purchase. Searches in the last 90 days moved -60.0% against the 90 days before. Searches, conversion and average price together put the market at an estimated $34K a year.

Searches, last 12 months
149K
Growth, 90 days vs prior 90
-60.0%
Conversion, latest week
1.4%
Market size, estimated
$34Ka year
Peak month
December12.8× the quietest month
Top search term
white turtleneck mens72K searches a year

02 · Price

A sale here is worth $16.39.

Listings sell for $16.39 on average, from $11.19 to $29.00. Amazon reports units sold in ranges. This niche sold 3K to 4K a year. The average listing sells 100 to 250 of them. At $16.39 that is $2K to $4K a year per listing.

Average price
$16.39inside the $15 to $100 sweet spot
Price range
$11.19–$29.00
Amazon United States median price
$24.38across 115,062 niches
Units sold a year
3K–4K
Units per listing a year
100–250
Revenue per listing a year
$2K–$4K
Returns
10.2%of orders · Amazon United States median 2.1%

03 · Entry bar

The bar here is ads and reviews.

95% of listings pay for placement with sponsored ads. 100% ship with Prime. On an average day, 0.0% of listings are out of stock. The average listing ranks #497 within Sweaters. It carries 8,036 reviews at 4.42 stars, so a new listing needs social proof before a better product.

Sponsored listings
95%
Prime listings
100%
Out of stock, average day
0.0%
Average rank
#497in Sweaters
Average rating
4.42 starsAmazon United States average 4.42 stars
Average reviews
8,036per listing
Listings tracked
20

04 · Newcomers

Brands here are settling in.

The brands on the shelf have sold for 39 months on average, so the names here are settling in.

Launched, last 12 months
0
Successful launches
0Amazon's first-year sales bar
Average brand age
39 months

Products

Top White Turtleneck Mens products & what they sell for

Every tracked product: its share of the shelf, its reviews, and its price.

Sign in to see the products

The products selling in this niche are for signed-in readers. Every market figure above stays open to everyone.

Sign in

Competition

Competition: brands, sellers & click share

The top 5 products take 56% of clicks. Leaders hold, but buyers still shop past them.

Brands

7 rising

Sellers

11

Top-5 brand share

88%

Top 20: 100%

Top-5 click share

56%

Top 20: 100%

Open market

5%

  • Brand 137%
  • Brand 225%
  • Brand 311%
  • Brand 48%
  • Brand 58%
  • Brand 67%
  • Open — no brand owns it (1 brand, 5%)

Demand

White Turtleneck Mens search demand

Weekly searches over the year, seasonality beneath. Pick a range.

10K6KSpike '24Black Friday '24Holiday '24Spike '25Holiday '25SepDecMarJunAugNovMarMay

Peak months: Jan, Oct, Nov, Dec · busiest ÷ quietest = 12.8×

Search terms

Top White Turtleneck Mens search terms shoppers use

The exact words shoppers type, with yearly volume, growth, and conversion.

  • white turtleneck mens72K/yr
  • mens white turtleneck25K/yr
  • white turtleneck men14K/yr
  • white turtle neck men7K/yr
  • mens white turtleneck long sleeve5K/yr
  • white mens turtleneck4K/yr
  • men white turtleneck4K/yr
  • white turtle neck long sleeve men3K/yr
  • white turtleneck for men3K/yr
  • mens white turtle neck3K/yr

Reviews and returns

What reviews say buyers love and hate about White Turtleneck Mens

We read the reviews and the return reasons for every product selling here.

35%of positive reviews mention “Size-Overall”
25%of negative reviews mention “Size-Overall”
10.2%of orders come back
“runs a bit large”
A buyer, on “Size-Overall”25% of negative reviews mention the same topic

Every topic

Every topic buyers talk about, one row each.

Red shows the share of negative reviews and green the share of positive reviews, biggest topic first. Open a row to read what they wrote.

19 topics

NegativePositive

Keep looking

Related niches

Niches in the same category that score near this one. Research these next.

All Clothing, Shoes & Jewelry niches

FAQ

Common White Turtleneck Mens questions

Answered from the same tracked data.