white turtleneck mens
Skip itSoft demand (-60.0% this quarter) — this niche doesn't clear our bar today.
Avg price
Great$16.39avg listing price — sweet spot $15–$100
Price range
Great$11.19–$29.00cheapest to priciest tracked listing — scored on the share inside $15–$100
Quality gap
Good4.4★avg incumbent rating — lower means beatable quality
Competition
Okay56%top-5 click share — leaders hold, buyers still browse
Brand share
Okay88%top-5 brand share — brands hold most of the demand
Review moat
Bad8,036.4avg incumbent reviews — the moat a new listing must climb
Conversion
Bad1.4%search→purchase rate — share of searches ending in a sale
Market size
Bad$34K$34K/yr · 149K searches
Returns
Bad10.2%return rate — above 5% kills the launch gate
Growth
Bad-60.0%90-day search growth — must beat 0% to launch
According to Flapen's Amazon United States niche tracking, white turtleneck mens is a $34K/yr Amazon United States market (149K searches/yr). The top 5 brands hold 88% of demand. Demand peaks in Jan–Oct–Nov–Dec. Verdict: Skip it — 28/100.
Data updated Jul 21, 2026 · scored weekly · How we score niches
white turtleneck mens market data
- Units sold / yr
- 3K–4K
- avg 100–250/product
- Revenue / yr
- $49K–$66K
- units × avg price
- Conversion rate
- 1.4%
- Avg BSR
- #497
- Page quality
- 0%
- Prime
- 100%
- Sponsored
- 95%
- Out of stock
- 0.0%
- Avg brand age
- 39 months
- Avg seller age
- 187 days
Competition & brand share
The top 5 products take 56% of clicks — established leaders, but buyers still shop beyond them.Brands
7 rising
Sellers
11
Top-5 brand share
88%
Top 20: 100%
Top-5 click share
56%
Top 20: 100%
Open market
5%
- Amazon Essentials37%
- Utopia Wear25%
- NY Threads11%
- COOFANDY8%
- Poriff8%
- Hrbtens7%
- Open — no brand owns it (1 brand, 5%)
Demand & seasonality
Weekly Amazon search volume, last 104 weeks — -60.0% search growth over the last 90 days.Peak months: Jan, Oct, Nov, Dec · busiest ÷ quietest = 12.8×
Top white turtleneck mens search terms
- white turtleneck mens72K/yr
- mens white turtleneck25K/yr
- white turtleneck men14K/yr
- white turtle neck men7K/yr
- mens white turtleneck long sleeve5K/yr
- white mens turtleneck4K/yr
- men white turtleneck4K/yr
- white turtle neck long sleeve men3K/yr
- white turtleneck for men3K/yr
- mens white turtle neck3K/yr
Top white turtleneck mens products on Amazon
Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.
All 20 tracked products in this niche — three views at once, no toggling.
Top sellers
by 90-day click share
Amazon Essentials Mens Slim Fit Turtleneck Shirt White XX-Large
Amazon Essentials$15.494.4★319 rev
Utopia Wear Turtleneck Men Slim Fit UPF 50+ Lightweight Pullover Sweater Long Sleeves Top Large Black
Utopia Wear$12.924.5★14,266 rev
Utopia Wear Turtleneck Men Slim Fit UPF 50+ Lightweight Pullover Sweater Long Sleeves Top X-Large White
Utopia Wear$16.924.5★14,266 rev
Amazon Essentials Mens Slim Fit Turtleneck Shirt White Large
Amazon Essentials$14.154.4★319 rev
NY Threads Mens Ribbed Turtleneck Slim Fit Pullover Casual Long Sleeves Basic Top Large White
NY Threads$15.974.4★1,216 rev
Newest
by launch dateAmazon Essentials Mens Slim Fit Turtleneck Shirt White XX-Large
Amazon Essentials$15.49319 rev
Amazon Essentials Mens Slim Fit Turtleneck Shirt White Large
Amazon Essentials$14.15319 rev
Hrbtens Men Casual Turtleneck Slim Fit Basic Tops Lightweight Thin Pullover Sweater Long Sleeve Underwear Male Blouse T-Shirt White
Hrbtens$12.29444 rev
Hrbtens Men Casual Turtleneck Slim Fit Basic Tops Lightweight Thin Pullover Sweater Long Sleeve Underwear Male Blouse T-Shirt White
Hrbtens$12.06444 rev
Amazon Essentials Mens Slim Fit Turtleneck Shirt White Medium
Amazon Essentials$15.33319 rev
Trending
90-day click momentum
Amazon Essentials Mens 100% Cotton Rib Knit Turtleneck Sweater Ivory X-Large
Amazon Essentials$15.444.3★
Utopia Wear Turtleneck Men Slim Fit UPF 50+ Lightweight Pullover Sweater Long Sleeves Top X-Large White
Utopia Wear$16.924.5★
COOFANDY Mens White Mock Turtleneck Short Sleeve Knit Sweater Business Casual Mock Neck Shirt Basic Thermal Pullover Sweater All White X-Large
COOFANDY$18.844.5★
Hrbtens Men Casual Turtleneck Slim Fit Basic Tops Lightweight Thin Pullover Sweater Long Sleeve Underwear Male Blouse T-Shirt White
Hrbtens$12.064.2★
Utopia Wear Turtleneck Men Slim Fit UPF 50+ Lightweight Pullover Sweater Long Sleeves Top Medium White
Utopia Wear$15.094.5★
What buyers say about white turtleneck mens
What buyers praise and complain about, mined from review topics.What buyers love
“Fits well”
“Definitely seemed like a good quality shirt”
“Very comfortable”
“Material feels comfortable however I would order a size or perhaps two sizes larger”
“Very satisfied, especially given the price”
“feels soft”
“Great colors, I own may different ones”
“Thickness is great”
“Warm undershirt on cold nights”
“Washing very well with wrinkle resistance”
What buyers complain about
“runs a bit large”
“Very sheer”
“This is not good value for the money”
“wrong colour item received”
“Totally unexpected lowest quality”
“Neck is WAY to long”
“won't keep you warm”
“Material is thin to sheer”
“Sleeves too too short for my long arms”
“It digs into my side and is irritating”
Top return reasons
Common questions
- Is white turtleneck mens profitable to sell on Amazon United States?
- The niche generates $34K/yr across 20 tracked products. 90-day search growth is -60.0%. Flapen's verdict: Skip it (28/100).
- How competitive is the white turtleneck mens niche?
- 7 brands and 11 sellers compete. The top 5 products take 56% of clicks and top 5 brands hold 88% of demand.
- What do buyers complain about in white turtleneck mens?
- Top complaints mined from reviews: Size-Overall, Thickness, Value For Money. The return rate is 10.2% — above our launch gate.
- When does demand for white turtleneck mens peak?
- Demand peaks in Jan–Oct–Nov–Dec; the busiest month runs 12.8× the quietest.
- What does it cost to enter the white turtleneck mens niche?
- Listings span $11.19–$29.00; the average listing price is $16.39 (sweet spot $15–$100). The average incumbent carries 8,036 reviews — the moat a new listing must climb.