White Trench Coat Women

Shoppers searched for this 278K times in the last 12 months. That counts every search on Amazon United States for this niche's terms. An estimated 0.2% of those searches ended in a purchase. Searches in the last 90 days moved -75.4% against the 90 days before. Searches, conversion and average price together put the market at an estimated $23K a year.

Searches, last 12 months

278K

Growth, 90 days vs prior 90

-75.4%

Conversion, latest week

0.2%

Market size, estimated

$23Ka year

Peak month

December16.6× the quietest month

Top search term

white trench coat women33K searches a year

Listings sell for $40.75 on average, from $12.17 to $95.90. Amazon reports units sold in ranges. This niche sold 1K to 1K a year. The average listing sells 0 to 100 of them. At $40.75 that is $0 to $4K a year per listing.

Average price

$40.75inside the $15 to $100 sweet spot

Price range

$12.17–$95.90

Amazon United States median price

$24.38across 115,062 niches

Units sold a year

1K–1K

Units per listing a year

0–100

Revenue per listing a year

$0–$4K

Returns

11.6%of orders · Amazon United States median 2.1%

89% of listings pay for placement with sponsored ads. 98% ship with Prime. On an average day, 11.2% of listings are out of stock. The average listing ranks #202 within Coats, Jackets & Vests. It carries 1,615 reviews at 4.28 stars, so a new listing needs social proof before a better product.

Sponsored listings

89%

Prime listings

98%

Out of stock, average day

11.2%

Average rank

#202in Coats, Jackets & Vests

Average rating

4.28 starsAmazon United States average 4.42 stars

Average reviews

1,615per listing

Listings tracked

88

21 products launched here in the last 12 months. 1 of them cleared the first-year sales bar, our mark for a successful launch. The brands on the shelf have sold for 38 months on average, so the names here are settling in.

Launched, last 12 months

21

Successful launches

1Amazon's first-year sales bar

Average brand age

38 months