White Top Hat

Shoppers searched for this 43K times in the last 12 months. That counts every search on Amazon United States for this niche's terms. An estimated 1.8% of those searches ended in a purchase. Searches in the last 90 days moved -0.2% against the 90 days before. Searches, conversion and average price together put the market at an estimated $20K a year.

Searches, last 12 months

43K

Growth, 90 days vs prior 90

-0.2%

Conversion, latest week

1.8%

Market size, estimated

$20Ka year

Peak month

October4.1× the quietest month

Top search term

white top hat38K searches a year

Listings sell for $26.51 on average, from $7.97 to $86.02. Amazon reports units sold in ranges. This niche sold 2K to 2K a year. The average listing sells 0 to 100 of them. At $26.51 that is $0 to $3K a year per listing.

Average price

$26.51inside the $15 to $100 sweet spot

Price range

$7.97–$86.02

Amazon United States median price

$24.38across 115,062 niches

Units sold a year

2K–2K

Units per listing a year

0–100

Revenue per listing a year

$0–$3K

Returns

8.6%of orders · Amazon United States median 2.1%

71% of listings pay for placement with sponsored ads. 90% ship with Prime. On an average day, 7.7% of listings are out of stock. The average listing ranks #1,280 within Fedoras. It carries 478 reviews at 4.27 stars, so a new listing needs social proof before a better product.

Sponsored listings

71%

Prime listings

90%

Out of stock, average day

7.7%

Average rank

#1,280in Fedoras

Average rating

4.27 starsAmazon United States average 4.42 stars

Average reviews

478per listing

Listings tracked

31

4 products launched here in the last 12 months. 0 of them cleared the first-year sales bar, our mark for a successful launch. The brands on the shelf have sold for 48 months on average, so the names here are settling in.

Launched, last 12 months

4

Successful launches

0Amazon's first-year sales bar

Average brand age

48 months