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White Tights

Fail

Demand is soft, at -22.6% this quarter, so White Tights is a Fail.

Flapen Score
43
43 / 100
Ranks 9,936 of 16,930 Clothing, Shoes & Jewelry niches · −2 vs the category median of 45
Market size
$464K/yr1.5M searches / yr
90-day growth
-22.6%search demand this quarter
Competition
38%top-5 click share · 26 brands · 49 sellers

Flapen Score

White Tights against its category

The dotted line is the Clothing, Shoes & Jewelry average. Past it, White Tights is stronger. Inside it, weaker.

43Fail
Big MarketTrendingHigh ConversionOpen MarketLow ReturnsPrice rangeAvg priceNo Dominant BrandLow Review BarrierQuality Gap
This niche Category average

Market

The White Tights market on Amazon at a glance

Shoppers on Amazon United States searched for White Tights 1.5M times last year and spent an estimated $464K. The top 5 brands take 75% of clicks. Demand peaks in Oct–Nov. Flapen scores it 43 out of 100, a Fail.

01 · Demand

An estimated 3.2% of those searches ended in a purchase.

Shoppers searched for this 1.5M times in the last 12 months. That counts every search on Amazon United States for this niche's terms. An estimated 3.2% of those searches ended in a purchase. Searches in the last 90 days moved -22.6% against the 90 days before. Searches, conversion and average price together put the market at an estimated $464K a year.

Searches, last 12 months
1.5M
Growth, 90 days vs prior 90
-22.6%
Conversion, latest week
3.2%
Market size, estimated
$464Ka year
Peak month
October8.5× the quietest month
Top search term
white tights520K searches a year

02 · Price

A sale here is worth $9.42.

Listings sell for $9.42 on average, from $5.04 to $19.25. Amazon reports units sold in ranges. This niche sold 50K to 60K a year. The average listing sells 1,000 to 1,250 of them. At $9.42 that is $9K to $12K a year per listing.

Average price
$9.42under the $15 to $100 sweet spot
Price range
$5.04–$19.25
Amazon United States median price
$24.38across 115,062 niches
Units sold a year
50K–60K
Units per listing a year
1,000–1,250
Revenue per listing a year
$9K–$12K
Returns
6.6%of orders · Amazon United States median 2.1%

03 · Entry bar

The bar here is ads and reviews.

98% of listings pay for placement with sponsored ads. 100% ship with Prime. On an average day, 3.2% of listings are out of stock. The average listing ranks #726 within Socks & Hosiery. It carries 3,337 reviews at 4.41 stars, so a new listing needs social proof before a better product.

Sponsored listings
98%
Prime listings
100%
Out of stock, average day
3.2%
Average rank
#726in Socks & Hosiery
Average rating
4.41 starsAmazon United States average 4.42 stars
Average reviews
3,337per listing
Listings tracked
53

04 · Newcomers

0 of last year's 3 launches cleared the first-year sales bar.

3 products launched here in the last 12 months. 0 of them cleared the first-year sales bar, our mark for a successful launch. The brands on the shelf have sold for 43 months on average, so the names here are settling in.

Launched, last 12 months
3
Successful launches
0Amazon's first-year sales bar
Average brand age
43 months

Products

Top White Tights products & what they sell for

Every tracked product: its share of the shelf, its reviews, and its price.

Sign in to see the products

The products selling in this niche are for signed-in readers. Every market figure above stays open to everyone.

Competition

Competition: brands, sellers & click share

The top 5 products take only 38% of clicks. An open shelf where new products get seen.

Brands

26 falling

Sellers

49

Top-5 brand share

75%

Top 20: 97%

Top-5 click share

38%

Top 20: 74%

Open market

22%

  • Brand 124%
  • Brand 218%
  • Brand 318%
  • Brand 49%
  • Brand 55%
  • Brand 63%

Demand

White Tights search demand

Weekly searches over the year, seasonality beneath. Pick a range.

150K100KSpike '24Spike '25SepDecMarJunAugNovMarMay

Peak months: Oct, Nov · busiest ÷ quietest = 8.5×

Search terms

Top White Tights search terms shoppers use

The exact words shoppers type, with yearly volume, growth, and conversion.

  • white tights520K/yr
  • white stockings356K/yr
  • white tights women198K/yr
  • white stockings for women139K/yr
  • white pantyhose62K/yr
  • white pantyhose for women29K/yr
  • white stocking40K/yr
  • white sheer tights29K/yr
  • white tights for women23K/yr
  • sheer white tights24K/yr

Reviews and returns

What reviews say buyers love and hate about White Tights

We read the reviews and the return reasons for every product selling here.

19%of positive reviews mention “Comfort-Overall”
13%of negative reviews mention “Size-Overall”
6.6%of orders come back
“Too tight”
A buyer, on “Size-Overall”13% of negative reviews mention the same topic

Every topic

Every topic buyers talk about, one row each.

Red shows the share of negative reviews and green the share of positive reviews, biggest topic first. Open a row to read what they wrote.

17 topics

NegativePositive

FAQ

Common White Tights questions

Answered from the same tracked data.