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White Tie

Maybe

Buyers convert on 8.6% of searches. But returns run at 5.2% of orders, so White Tie is a Maybe.

Flapen Score
53
53 / 100
Top 19% of 16,930 Clothing, Shoes & Jewelry niches · +8 vs the category median of 45
Market size
$218K/yr254K searches / yr
90-day growth
+34.7%search demand this quarter
Competition
43%top-5 click share · 22 brands · 24 sellers

Flapen Score

White Tie against its category

The dotted line is the Clothing, Shoes & Jewelry average. Past it, White Tie is stronger. Inside it, weaker.

53Maybe
Big MarketTrendingHigh ConversionOpen MarketLow ReturnsPrice rangeAvg priceNo Dominant BrandLow Review BarrierQuality Gap
This niche Category average

Market

The White Tie market on Amazon at a glance

Shoppers on Amazon United States searched for White Tie 254K times last year and spent an estimated $218K. The top 5 brands take 57% of clicks. Demand peaks in Apr–May–Sep–Oct. Flapen scores it 53 out of 100, a Maybe.

01 · Demand

8.6% of searches ended in a purchase last week.

Shoppers searched for this 254K times in the last 12 months. That counts every search on Amazon United States for this niche's terms. In the latest week, 8.6% of those searches ended in a purchase. Searches in the last 90 days moved +34.7% against the 90 days before. Searches, conversion and average price together put the market at an estimated $218K a year.

Searches, last 12 months
254K
Growth, 90 days vs prior 90
+34.7%
Conversion, latest week
8.6%
Market size, estimated
$218Ka year
Peak month
October2.5× the quietest month
Top search term
white tie136K searches a year

02 · Price

A sale here is worth $10.01.

Listings sell for $10.01 on average, from $5.14 to $28.60. Amazon reports units sold in ranges. This niche sold 25K to 30K a year. The average listing sells 750 to 1,000 of them. At $10.01 that is $8K to $10K a year per listing.

Average price
$10.01under the $15 to $100 sweet spot
Price range
$5.14–$28.60
Amazon United States median price
$24.38across 115,062 niches
Units sold a year
25K–30K
Units per listing a year
750–1,000
Revenue per listing a year
$8K–$10K
Returns
5.2%of orders · Amazon United States median 2.1%

03 · Entry bar

The bar here is reviews.

82% of listings pay for placement with sponsored ads. 100% ship with Prime. On an average day, 0.0% of listings are out of stock. The average listing ranks #62 within Ties, Cummerbunds & Pocket Squares. It carries 3,100 reviews at 4.60 stars, so a new listing needs social proof before a better product.

Sponsored listings
82%
Prime listings
100%
Out of stock, average day
0.0%
Average rank
#62in Ties, Cummerbunds & Pocket Squares
Average rating
4.60 starsAmazon United States average 4.42 stars
Average reviews
3,100per listing
Listings tracked
34

04 · Newcomers

Amazon counts 0 of last year's 1 launches as successful.

1 products launched here in the last 12 months. Amazon counts 0 of them as successful launches, new products that hit its first-year sales bar. The brands on the shelf have sold for 55 months on average, so the names here are settling in.

Launched, last 12 months
1
Successful launches
0Amazon's first-year sales bar
Average brand age
55 months

Products

Top White Tie products & what they sell for

Every tracked product: its share of the shelf, its reviews, and its price.

Competition

Competition: brands, sellers & click share

The top 5 products take 43% of clicks. Leaders hold, but buyers still shop past them.

$0$9K$17K$26K$35K101001K10K100K Review Count Sales
Beatable (≤4.3★) Contested Strong incumbent (>4.7★)

Brands

22 rising

Sellers

24

Top-5 brand share

57%

Top 20: 99%

Top-5 click share

43%

Top 20: 85%

Open market

37%

  • JEMYGINS17%
  • Tie G U Style12%
  • DecTwig10%
  • WOXVM9%
  • GUSLESON8%
  • RBOCOTT7%

Demand

White Tie search demand

Weekly searches over the year, seasonality beneath. Pick a range.

8K6KSpike '24Spike '25Spike '26SepDecMarJunAugNovMarMay

Peak months: Apr, May, Sep, Oct · busiest ÷ quietest = 2.5×

Search terms

Top White Tie search terms shoppers use

The exact words shoppers type, with yearly volume, growth, and conversion.

  • white tie136K/yr
  • white ties for men57K/yr
  • mens white tie16K/yr
  • white ties11K/yr
  • white mens tie6K/yr
  • white neck tie men5K/yr
  • white tie for men4K/yr
  • white neck tie5K/yr
  • white necktie4K/yr
  • white silk tie4K/yr

Reviews and returns

What reviews say buyers love and hate about White Tie

What buyers praise, what they complain about and why they send it back, from the reviews.

Complain

Quality-Overall17%+2.46

Normal cheap tie

Thin17%−0.08

Very thin

Size-Overall17%−0.09

What I received was to narrow

Brightness/Shine/Glow17%−0.08

I marked this only with three stars just because it was very shiny not for me so I returned

Length6%+0.08

it can be slightly long

Love

Quality-Overall35%+2.46

Well made tie

Good quality

Great product

Value For Money21%+1.08

Just what my son needed for prom at a very reasonable price

Worth every penny

Great price

Size-Overall13%−0.09

Fits great

Its a tie for a hockey player so it fit

The tie fit me

Color11%+0.61

the color stands out

The white is true

nice solid color

Material Quality4%+0.16

Nice material

Fabric & Feel:. The material feels smooth and medium weight

Return

5.2% Return rate 54% Fixable by listing

Color20%██▆▇██
Length20%▆█▆▇▆▆

it can be slightly long

Size-Overall11%▆▅▇▇█▇

What I received was to narrow

Material Quality11%█▅██▆▇
Waist Fit5%▅▄█▂▃▃

FAQ

Common White Tie questions

Answered from the same tracked data.