white tie
Worth a lookShows searches that convert (8.6% search→purchase), but high returns (5.2%) keeps it on the watch list.
Conversion
Great8.6%search→purchase rate — share of searches ending in a sale
Brand share
Great57%top-5 brand share — no brand owns this niche
Competition
Good43%top-5 click share — leaders hold, buyers still browse
Growth
Good+34.7%90-day search growth — must beat 0% to launch
Price range
Good$5.14–$28.60cheapest to priciest tracked listing — scored on the share inside $15–$100
Market size
Okay$218K$218K/yr · 254K searches
Review moat
Okay3,100.32avg incumbent reviews — the moat a new listing must climb
Avg price
Okay$10.01avg listing price — sweet spot $15–$100
Quality gap
Okay4.6★avg incumbent rating — lower means beatable quality
Returns
Bad5.2%return rate — above 5% kills the launch gate
According to Flapen's Amazon United States niche tracking, white tie is a $218K/yr Amazon United States market (254K searches/yr). The top 5 brands hold 57% of demand. Demand peaks in Apr–May–Sep–Oct. Verdict: Worth a look — 53/100.
Data updated Jul 12, 2026 · scored weekly · How we score niches
white tie market data
- Units sold / yr
- 25K–30K
- avg 750–1,000/product
- Revenue / yr
- $250K–$300K
- units × avg price
- Conversion rate
- 8.6%
- Avg BSR
- #62
- Page quality
- 0%
- Prime
- 100%
- Sponsored
- 82%
- Out of stock
- 0.0%
- Avg brand age
- 55 months
- Avg seller age
- 188 days
Competition & brand share
The top 5 products take 43% of clicks — established leaders, but buyers still shop beyond them.Brands
22 rising
Sellers
24
Top-5 brand share
57%
Top 20: 99%
Top-5 click share
43%
Top 20: 85%
Open market
37%
- JEMYGINS17%
- Tie G U Style12%
- DecTwig10%
- WOXVM9%
- GUSLESON8%
- RBOCOTT7%
Demand & seasonality
Weekly Amazon search volume, last 104 weeks — +34.7% search growth over the last 90 days.Peak months: Apr, May, Sep, Oct · busiest ÷ quietest = 2.5×
Top white tie search terms
- white tie136K/yr
- white ties for men57K/yr
- mens white tie16K/yr
- white ties11K/yr
- white mens tie6K/yr
- white neck tie men5K/yr
- white tie for men4K/yr
- white neck tie5K/yr
- white necktie4K/yr
- white silk tie4K/yr
Top white tie products on Amazon
Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.
All 24 tracked products in this niche — three views at once, no toggling.
Top sellers
by 90-day click share
TIE G Solid Satin Woven dyed Color Formal Black Necktie and Pocket Square Sets in Gift Box (White)
Tie G U Style$9.114.7★12,531 rev
DecTwig Mens Ties Solid Color Formal Neckties 3.15 (8CM) White Ties For Men
DecTwig$7.384.7★1,769 rev
JEMYGINS Silk White Floral Tie Necktie and Pocket Square Hankerchief and Tie Bar Clip Sets for Men(49)
JEMYGINS$9.904.7★4,126 rev
RBOCOTT Silk White Tie Business Wedding Formal Necktie for Men (64)
RBOCOTT$8.494.6★10,208 rev
WOXVM Mens Ties Classic Solid Satin Tie Pure Color 3.15 Mens Necktie Premium Formal Black Ties For Men Business & Wedding (White)
WOXVM$5.144.6★361 rev
Newest
by launch date
Syhood 6 Pcs 6/12/24 Pcs Men Ties Set Solid Satin Pure Color Business Formal Necktie Tie 57 for Men Occasion Wedding (White)
Syhood$10.132,272 rev
KissTies Mens 58 Regular White Tie Business Wedding Necktie + Gift Box
KissTies$5.9861 rev
JEMYGINS Silk White Floral Tie Necktie and Pocket Square Hankerchief and Tie Bar Clip Sets for Men(49)
JEMYGINS$9.904,126 rev
JEMYGINS Mens White Paisley Necktie and Pocket Square with Tie Clip Sets(47)
JEMYGINS$9.904,289 rev
JEMYGINS 3.15 White Pre-tied Tie Adjustable Zipper Necktie for Business and Wedding(37)
JEMYGINS$8.932,695 rev
Trending
90-day click momentumSyhood 6 Pcs 6/12/24 Pcs Men Ties Set Solid Satin Pure Color Business Formal Necktie Tie 57 for Men Occasion Wedding (White)
Syhood$10.134.2★
KissTies Mens 58 Regular White Tie Business Wedding Necktie + Gift Box
KissTies$5.984.6★
TIE G Solid Satin Woven dyed Color Formal Black Necktie and Pocket Square Sets in Gift Box (White)
Tie G U Style$9.114.7★
WOXVM Mens Ties Classic Solid Satin Tie Pure Color 3.15 Mens Necktie Premium Formal Black Ties For Men Business & Wedding (White)
WOXVM$5.144.6★
Soophen NEW Mens Necktie SOLID Satin Neck Tie White
Soophen$6.954.5★
What buyers say about white tie
What buyers praise and complain about, mined from review topics.What buyers love
“Well made tie”
“Just what my son needed for prom at a very reasonable price”
“Fits great”
“the color stands out”
“Nice material”
“I like the way it looks”
“Edges are cleanly stitched”
“The design really made it stand out from a plain white tie”
“lasted for the event I ordered it for”
“Exactly as described”
What buyers complain about
“Normal cheap tie”
“Very thin”
“What I received was to narrow”
“I marked this only with three stars just because it was very shiny not for me so I returned”
“it can be slightly long”
“Not ultra-thick luxury silk”
Top return reasons
Common questions
- Is white tie profitable to sell on Amazon United States?
- The niche generates $218K/yr across 34 tracked products. 0 of 1 products launched in the last 360 days are still selling. 90-day search growth is +34.7%. Flapen's verdict: Worth a look (53/100).
- How competitive is the white tie niche?
- 22 brands and 24 sellers compete. The top 5 products take 43% of clicks and top 5 brands hold 57% of demand.
- What do buyers complain about in white tie?
- Top complaints mined from reviews: Quality-Overall, Thin, Size-Overall. The return rate is 5.2% — above our launch gate.
- When does demand for white tie peak?
- Demand peaks in Apr–May–Sep–Oct; the busiest month runs 2.5× the quietest.
- What does it cost to enter the white tie niche?
- Listings span $5.14–$28.60; the average listing price is $10.01 (sweet spot $15–$100). The average incumbent carries 3,100 reviews — the moat a new listing must climb.