Is white thermal long sleeve men profitable to sell on Amazon United States?

The niche generates $17K/yr across 79 tracked products. 6 of 23 products launched in the last 360 days are still selling. 90-day search growth is -42.3%. Flapen's verdict: Skip it (40/100).

How competitive is the white thermal long sleeve men niche?

29 brands and 33 sellers compete. The top 5 products take 26% of clicks and top 5 brands hold 70% of demand.

What do buyers complain about in white thermal long sleeve men?

Top complaints mined from reviews: Size-Overall, Thickness, Sleeve Fit. The return rate is 9.4% — above our launch gate.

When does demand for white thermal long sleeve men peak?

Demand peaks in Jan–Feb–Oct–Nov–Dec; the busiest month runs 10.4× the quietest.

What does it cost to enter the white thermal long sleeve men niche?

Listings span $13.28–$58.42; the average listing price is $24.06 (sweet spot $15–$100). The average incumbent carries 1,465 reviews — the moat a new listing must climb.

white thermal long sleeve men

Skip it

Weak search conversion (0.3%) — this niche doesn't clear our bar today.

Avg price

Incredible$24.06

avg listing price — sweet spot $15–$100

Price range

Great$13.28–$58.42

cheapest to priciest tracked listing — scored on the share inside $15–$100

Competition

Great26%

top-5 click share — an open shelf

Quality gap

Good4.3★

avg incumbent rating — lower means beatable quality

Brand share

Good70%

top-5 brand share — brands hold most of the demand

Review moat

Good1,465.49

avg incumbent reviews — the moat a new listing must climb

Returns

Bad9.4%

return rate — above 5% kills the launch gate

Market size

Bad$17K

$17K/yr · 270K searches

Growth

Bad-42.3%

90-day search growth — must beat 0% to launch

Conversion

Bad0.3%

search→purchase rate — share of searches ending in a sale

Signals High Returns

According to Flapen's Amazon United States niche tracking, white thermal long sleeve men is a $17K/yr Amazon United States market (270K searches/yr). The top 5 brands hold 70% of demand. Demand peaks in Jan–Feb–Oct–Nov–Dec. Verdict: Skip it — 40/100.

Data updated Jul 20, 2026 · scored weekly · How we score niches

white thermal long sleeve men market data

Units sold / yr: 2K–2K; avg 0–100/product
Revenue / yr: $36K–$48K; units × avg price
Conversion rate: 0.3%
Avg BSR: #2,359
Page quality: 0%
Prime: 100%
Sponsored: 99%
Out of stock: 9.0%
Avg brand age: 33 months
Avg seller age: 156 days

Competition & brand share

Clicks spread well past the top 5 (26% combined) — an open shelf where new products get seen.

Brands

29 falling

Sellers

Top-5 brand share

70%

Top 20: 97%

Top-5 click share

26%

Top 20: 61%

Open market

25%

Amazon Essentials23%
NITAGUT20%
COOFANDY12%
Ficerd11%
VEIISAR5%
VATPAVE5%

Demand & seasonality

Weekly Amazon search volume, last 72 weeks — -42.3% search growth over the last 90 days.

Peak months: Jan, Feb, Oct, Nov, Dec · busiest ÷ quietest = 10.4×

Open Trend

Top white thermal long sleeve men search terms

waffle knit long sleeve men60K/yr -42.5%0.3% conv.
waffle shirt64K/yr -26.8%0.2% conv.
mens waffle shirt44K/yr -1.8%0.2% conv.
waffle shirt men14K/yr -38.9%0.4% conv.
mens long sleeve waffle shirts20K/yr -69.6%0.2% conv.
mens white thermal long sleeve shirt11K/yr -63.3%0.7% conv.
mens waffle shirts8K/yr -43.6%0.1% conv.
mens waffle long sleeve8K/yr -57.6%0.2% conv.
thermal white long sleeve men4K/yr -51.4%0.7% conv.
men waffle long sleeve9K/yr -88.0%0.4% conv.

All search terms

Top white thermal long sleeve men products on Amazon

Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.

Beatable (≤4.3★) Contested Strong incumbent (>4.7★)

All 24 tracked products in this niche — three views at once, no toggling.

Top sellers

by 90-day click share

Amazon Essentials Mens Long-Sleeve Soft Touch Waffle Stitch Crewneck Sweater Light Grey Heather Large

Amazon Essentials$22.124.4★1,650 rev

Amazon Essentials Mens Long Sleeve Waffle Shirt Navy Large

Amazon Essentials$16.494.6★4,019 rev

NITAGUT Mens Waffle Crewneck Shirts Slim Fit Long Sleeve Casual T-Shirt White X-Large

NITAGUT$19.504.3★518 rev

COOFANDY Mens Shirts Casual Waffle Short Sleeve Crewneck T Shirts Summer Plain Pullover Tees Moon Gray XL

COOFANDY$20.084.4★142 rev

Amazon Essentials Mens Long-Sleeve Soft Touch Waffle Stitch Crewneck Sweater Navy Large

Amazon Essentials$22.124.4★1,650 rev

Newest

by launch date

Long Sleeve Waffle Henley Light Heather Gray Large

Wrangler Authentics$22.9511,038 rev

5mo ago

COOFANDY Mens Shirts Casual Waffle Short Sleeve Crewneck T Shirts Summer Plain Pullover Tees Moon Gray XL

COOFANDY$20.08142 rev

6mo ago

COOFANDY Mens Waffle Crewneck Shirt Casual Short Sleeve T Shirts Summer Solid Pullover Tees Navy Blue L

COOFANDY$19.47142 rev

6mo ago

Fruit of The Loom Mens Recycled Waffle Thermal Underwear Crew Top Natural Medium Pack of 1

Fruit of the Loom$19.2414,183 rev

9mo ago

DEHORU 3 Pack Mens Waffle Shirts Long Sleeve Shirt Regular Fit Casual T-Shirt Crewneck Lightweight Pullover (BKDGKA XL)

DEHORU$33.20143 rev

11mo ago

What buyers say about white thermal long sleeve men

What buyers praise and complain about, mined from review topics.

What buyers love

Size-Overall21%

“Fit great”

Quality-Overall15%

“still feels well made”

Comfort-Overall10%

“Very comfortable”

Warmth10%

“Thick and warm”

Soft Feel6%

“the fabric feels soft”

Material Quality4%

“Material is very nice”

Color3%

“Colors are good”

Durability2%

“Durablecomfortable”

Shape/Style2%

“The waffle texture adds a bit of style without being too much”

Advertised Vs Actual Product2%

“As advertised”

What buyers complain about

Size-Overall26%

“did not fit”

Thickness8%

“The material is thicker fabric”

Sleeve Fit7%

“Sleeves are short”

Warmth3%

“not very warm”

Material Quality3%

“the fabric is cheaper than it looks”

Hip Fit3%

“Med is tight in the hips for that size”

Advertised Vs Actual Product3%

“The picture is deceptive”

Allergies3%

“irritates my skin”

Gap/Hole3%

“worn once, already has hole where the cuff on the wrist meets the sleeve”

Value For Money2%

“Not worth the money”

Top return reasons

Size-Overall46%

Material Quality8%

Sleeve Fit7%

Length6%

Chest Fit5%

Color5%

Thin3%