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White Tank Tops Women

Pass

White Tank Tops Women scores 69 out of 100, a Pass. Shoppers spend $2.7M a year here, search demand grew +80.9% this quarter, and returns run at 7.1% of orders.

Flapen Score
69
69 / 100
Top 1% of 16,930 Clothing, Shoes & Jewelry niches · +24 vs the category median of 45
Market size
$2.7M/yr16.8M searches / yr
90-day growth
+80.9%search demand this quarter
Competition
12%top-5 click share · 66 brands · 135 sellers

Flapen Score

White Tank Tops Women against its category

The dotted line is the Clothing, Shoes & Jewelry average. Past it, White Tank Tops Women is stronger. Inside it, weaker.

69Pass
Big MarketTrendingHigh ConversionOpen MarketLow ReturnsPrice rangeAvg priceNo Dominant BrandLow Review BarrierQuality Gap
This niche Category average

Market

The White Tank Tops Women market on Amazon at a glance

Shoppers on Amazon United States searched for White Tank Tops Women 16.8M times last year and spent an estimated $2.7M. The top 5 brands take 48% of clicks. Demand peaks in May–Jun–Jul. Flapen scores it 69 out of 100, a Pass.

01 · Demand

1.0% of searches ended in a purchase last week.

Shoppers searched for this 16.8M times in the last 12 months. That counts every search on Amazon United States for this niche's terms. In the latest week, 1.0% of those searches ended in a purchase. Searches in the last 90 days moved +80.9% against the 90 days before. Searches, conversion and average price together put the market at an estimated $2.7M a year.

Searches, last 12 months
16.8M
Growth, 90 days vs prior 90
+80.9%
Conversion, latest week
1.0%
Market size, estimated
$2.7Ma year
Peak month
June3.9× the quietest month
Top search term
tank tops with built in bras2.2M searches a year

02 · Price

A sale here is worth $15.53.

Listings sell for $15.53 on average, from $5.94 to $38.70. Amazon reports units sold in ranges. This niche sold 150K to 200K a year. The average listing sells 750 to 1,000 of them. At $15.53 that is $12K to $16K a year per listing.

Average price
$15.53inside the $15 to $100 sweet spot
Price range
$5.94–$38.70
Amazon United States median price
$24.38across 115,062 niches
Units sold a year
150K–200K
Units per listing a year
750–1,000
Revenue per listing a year
$12K–$16K
Returns
7.1%of orders · Amazon United States median 2.1%

03 · Entry bar

The bar here is ads and reviews.

98% of listings pay for placement with sponsored ads. 98% ship with Prime. On an average day, 1.6% of listings are out of stock. The average listing ranks #508 within Tanks & Camis. It carries 8,324 reviews at 4.32 stars, so a new listing needs social proof before a better product.

Sponsored listings
98%
Prime listings
98%
Out of stock, average day
1.6%
Average rank
#508in Tanks & Camis
Average rating
4.32 starsAmazon United States average 4.42 stars
Average reviews
8,324per listing
Listings tracked
205

04 · Newcomers

Amazon counts 41 of last year's 66 launches as successful.

66 products launched here in the last 12 months. Amazon counts 41 of them as successful launches, new products that hit its first-year sales bar. The brands on the shelf have sold for 37 months on average, so the names here are settling in.

Launched, last 12 months
66
Successful launches
41Amazon's first-year sales bar
Average brand age
37 months

Products

Top White Tank Tops Women products & what they sell for

Every tracked product: its share of the shelf, its reviews, and its price.

Competition

Competition: brands, sellers & click share

The top 5 products take only 12% of clicks. An open shelf where new products get seen.

$0$27K$54K$81K$108K1001K10K100K Review Count Sales
Beatable (≤4.3★) Contested Strong incumbent (>4.7★)

Brands

66 falling

Sellers

135

Top-5 brand share

48%

Top 20: 82%

Top-5 click share

12%

Top 20: 32%

Open market

47%

  • Amazon Essentials13%
  • ANRABESS11%
  • CHICME9%
  • Danysu8%
  • Trendy Queen6%
  • GKBK6%

Demand

White Tank Tops Women search demand

Weekly searches over the year, seasonality beneath. Pick a range.

700K500KSpike '25Prime Day '25Spike '26SepDecMarJunAugNovMarMay

Peak months: May, Jun, Jul · busiest ÷ quietest = 3.9×

Search terms

Top White Tank Tops Women search terms shoppers use

The exact words shoppers type, with yearly volume, growth, and conversion.

  • tank tops with built in bras2.2M/yr
  • white tank top woman2.4M/yr
  • built in bra tank tops for women1.7M/yr
  • white tank top1.5M/yr
  • camisole tops for women1.7M/yr
  • plus size tank tops for women703K/yr
  • spaghetti strap tank top825K/yr
  • womens tank tops with built in bra505K/yr
  • tank top with built in bra559K/yr
  • flowy tank tops for women393K/yr

Reviews and returns

What reviews say buyers love and hate about White Tank Tops Women

What buyers praise, what they complain about and why they send it back, from the reviews.

Complain

Size-Overall26%−0.04

Too short

Too long

Did not fit

Color5%+0.43

Color not quite as expected

Not White

Not White

Transparency4%−0.05

is very thin and transparent

White is transparent

SEE THROUGH

Material Quality4%−0.05

Cheap material

Odd material

Not great material

Thickness4%−0.03

Material is thicker than what I wanted

also very thin

the Cotten is a bit thicker than I anticipated

Love

Size-Overall25%−0.04

Fit as expected

Fits as expected

Excellent fit

Comfort-Overall13%+1.97

Comfortable to wear

And comfortable

Nice padding and comfortable

Quality-Overall8%+0.10

Beautiful quality

high quality tank tops

Very good quality shirt

Soft Feel7%

Comfortable and soft

Buttery soft

Material is soft and comfortable

Color7%+0.43

color is accurate

Amazing colors

Cute color

Return

7.1% Return rate 74% Fixable by listing

Size-Overall45%▇█████

Too short

Too long

Did not fit

Chest Fit12%███▇██

Tight in chest area

Very loose in chest

Not meant for large breasts

Length10%██▇▇▇▇
Material Quality5%▇██▇▇█

Cheap material

Odd material

Not great material

Transparency4%█▇█▇██

is very thin and transparent

White is transparent

SEE THROUGH

FAQ

Common White Tank Tops Women questions

Answered from the same tracked data.