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57

white swimsuit bottoms

Worth a look

Shows demand growing +346.1% this quarter, but a failed launch gate (market size, growth, or returns) keeps it on the watch list.

Market size 11Growth 100Conversion 15Competition 95Returns 0Price range 69Avg price 78Brand share 81Review moat 64Quality gap 63

Growth

Incredible+346.1%

90-day search growth — must beat 0% to launch

Competition

Incredible20%

top-5 click share — an open shelf

Brand share

Great54%

top-5 brand share — no brand owns this niche

Avg price

Great$16.38

avg listing price — sweet spot $15–$100

Price range

Good$9.38–$27.24

cheapest to priciest tracked listing — scored on the share inside $15–$100

Review moat

Good943.26

avg incumbent reviews — the moat a new listing must climb

Quality gap

Good4.4★

avg incumbent rating — lower means beatable quality

Conversion

Bad1.2%

search→purchase rate — share of searches ending in a sale

Market size

Bad$44K

$44K/yr · 216K searches

Returns

Bad14.2%

return rate — above 5% kills the launch gate

According to Flapen's Amazon United States niche tracking, white swimsuit bottoms is a $44K/yr Amazon United States market (216K searches/yr). The top 5 brands hold 54% of demand. Demand peaks in May–Jun–Jul. Verdict: Worth a look — 57/100.

Data updated Jul 14, 2026 · scored weekly · How we score niches

white swimsuit bottoms market data

Units sold / yr
3K–4K
avg 0–100/product
Revenue / yr
$49K–$66K
units × avg price
Conversion rate
1.2%
Avg BSR
#136
Page quality
0%
Prime
100%
Sponsored
78%
Out of stock
0.9%
Avg brand age
39 months
Avg seller age
166 days

Competition & brand share

Clicks spread well past the top 5 (20% combined) — an open shelf where new products get seen.

Brands

30 falling

Sellers

35

Top-5 brand share

54%

Top 20: 94%

Top-5 click share

20%

Top 20: 46%

Open market

40%

  • Amazon Essentials16%
  • Tempt Me14%
  • Zmart9%
  • Holipick8%
  • CRZ YOGA7%
  • SherryDC6%

Demand & seasonality

Weekly Amazon search volume, last 104 weeks — +346.1% search growth over the last 90 days.
40K30KSpike '25Prime Day '25Holiday '25Spike '26Prime Day '26SepDecMarJunAugNovMarMay

Peak months: May, Jun, Jul · busiest ÷ quietest = 11.7×

Top white swimsuit bottoms search terms

  • red bikini bottoms95K/yr
  • red bathing suit bottoms29K/yr
  • red high waisted bikini bottoms21K/yr
  • red swimsuit bottoms21K/yr
  • red bikini bottom18K/yr
  • red swim bottoms10K/yr
  • red cheeky bikini bottoms8K/yr
  • red swim bottoms for women8K/yr
  • red thong bikini bottom6K/yr
All search terms

Top white swimsuit bottoms products on Amazon

Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.

0%2%$8724%$2K6%$3K8%$3K101001K10K Reviews — right = deep review moat Market share (90d) ≈ est. sales
Beatable (≤4.3★) Contested Strong incumbent (>4.7★)

All 24 tracked products in this niche — three views at once, no toggling.

What buyers say about white swimsuit bottoms

What buyers praise and complain about, mined from review topics.

What buyers love

Size-Overall46%

“Very flattering fit”

Comfort-Overall13%

“They are so comfortable”

Shape/Style9%

“Very Flattering”

Material Quality7%

“Great material”

Quality-Overall4%

“Quality is fair”

Value For Money4%

“Great price”

Soft Feel2%

“Good qualify/buttery smooth”

Color2%

“vibrant color”

Thigh Fit1%

“Im heavy in my booty and thigh area and these fit great”

Durability1%

“held up great”

What buyers complain about

Stretchability/Expandability/Elasticity18%

“The elastic was loose around the leg area on one side”

Eco Friendliness9%

“not good for your flora”

Quality-Overall9%

“Quality of these feels way more expensive than they are”

Smell9%

“Im afraid that's how I smell when people are near me”

Thigh Fit9%

“your thighs are not really large”

Shape/Style7%

“not very flattering”

Size-Overall5%

“While I feel swim items tend to run smaller”

Durability5%

“Literally falling apart after the first wear”

Hip Fit2%

“usually have issues with swim bottoms being tight on hips”

Strap/String Quality2%

“Be careful not to tighten the straps too hard”

Top return reasons

Size-Overall37%
Waist Fit23%
Color9%
Hip Fit7%
Chest Fit6%
Length3%
Shape/Style3%
Advertised Vs Actual Product2%
Waist High2%
Material Quality2%

Common questions

Is white swimsuit bottoms profitable to sell on Amazon United States?
The niche generates $44K/yr across 103 tracked products. 0 of 18 products launched in the last 360 days are still selling. 90-day search growth is +346.1%. Flapen's verdict: Worth a look (57/100).
How competitive is the white swimsuit bottoms niche?
30 brands and 35 sellers compete. The top 5 products take 20% of clicks and top 5 brands hold 54% of demand.
What do buyers complain about in white swimsuit bottoms?
Top complaints mined from reviews: Stretchability/Expandability/Elasticity, Eco Friendliness, Quality-Overall. The return rate is 14.2% — above our launch gate.
When does demand for white swimsuit bottoms peak?
Demand peaks in May–Jun–Jul; the busiest month runs 11.7× the quietest.
What does it cost to enter the white swimsuit bottoms niche?
Listings span $9.38–$27.24; the average listing price is $16.38 (sweet spot $15–$100). The average incumbent carries 943 reviews — the moat a new listing must climb.