Is white swim trunks men profitable to sell on Amazon United States?

The niche generates $51K/yr across 56 tracked products. 1 of 19 products launched in the last 360 days are still selling. 90-day search growth is +99.3%. Flapen's verdict: Worth a look (52/100).

How competitive is the white swim trunks men niche?

20 brands and 24 sellers compete. The top 5 products take 34% of clicks and top 5 brands hold 72% of demand.

What do buyers complain about in white swim trunks men?

Top complaints mined from reviews: Size-Overall, Color, Transparency. The return rate is 9.4% — above our launch gate.

When does demand for white swim trunks men peak?

Demand peaks in May–Jun–Jul–Aug; the busiest month runs 5.6× the quietest.

What does it cost to enter the white swim trunks men niche?

Listings span $9.37–$31.73; the average listing price is $18.43 (sweet spot $15–$100). The average incumbent carries 1,282 reviews — the moat a new listing must climb.

white swim trunks men

Worth a look

Shows demand growing +99.3% this quarter, but high returns (9.4%) keeps it on the watch list.

Growth

Great+99.3%

90-day search growth — must beat 0% to launch

Avg price

Great$18.43

avg listing price — sweet spot $15–$100

Competition

Great34%

top-5 click share — an open shelf

Price range

Great$9.37–$31.73

cheapest to priciest tracked listing — scored on the share inside $15–$100

Brand share

Good72%

top-5 brand share — brands hold most of the demand

Review moat

Good1,282.13

avg incumbent reviews — the moat a new listing must climb

Quality gap

Okay4.5★

avg incumbent rating — lower means beatable quality

Conversion

Okay2.6%

search→purchase rate — share of searches ending in a sale

Market size

Bad$51K

$51K/yr · 105K searches

Returns

Bad9.4%

return rate — above 5% kills the launch gate

Signals High Returns

According to Flapen's Amazon United States niche tracking, white swim trunks men is a $51K/yr Amazon United States market (105K searches/yr). The top 5 brands hold 72% of demand. Demand peaks in May–Jun–Jul–Aug. Verdict: Worth a look — 52/100.

Data updated Jul 21, 2026 · scored weekly · How we score niches

white swim trunks men market data

Units sold / yr: 2K–3K; avg 0–100/product
Revenue / yr: $37K–$46K; units × avg price
Conversion rate: 2.6%
Avg BSR: #178
Page quality: 0%
Prime: 100%
Sponsored: 96%
Out of stock: 1.9%
Avg brand age: 38 months
Avg seller age: 165 days

Competition & brand share

Clicks spread well past the top 5 (34% combined) — an open shelf where new products get seen.

Brands

20 flat

Sellers

Top-5 brand share

72%

Top 20: 100%

Top-5 click share

34%

Top 20: 68%

Open market

23%

COOFANDY26%
MoFiz19%
Yufawow13%
maamgic7%
LUYIJIESHENG6%
Ekouaer5%

Demand & seasonality

Weekly Amazon search volume, last 104 weeks — +99.3% search growth over the last 90 days.

Peak months: May, Jun, Jul, Aug · busiest ÷ quietest = 5.6×

Open Trend

Top white swim trunks men search terms

white swim trunks men37K/yr +86.5%1.9% conv.
mens white swim trunks20K/yr +90.7%1.6% conv.
white swim trunks15K/yr +115.8%1.5% conv.
white mens swim trunks7K/yr +101.7%2.0% conv.
white swim shorts men7K/yr +132.0%1.8% conv.
white swimming trunks for men6K/yr +120.0%1.6% conv.
mens swim trunks white4K/yr +122.2%1.7% conv.
men white swim trunks4K/yr +133.1%1.6% conv.
mens white bathing suit4K/yr +68.5%1.6% conv.

All search terms

Top white swim trunks men products on Amazon

Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.

Beatable (≤4.3★) Contested Strong incumbent (>4.7★)

All 24 tracked products in this niche — three views at once, no toggling.

Top sellers

by 90-day click share

COOFANDY Men Swim Trunk with Compression Liner 2 in 1 Swimwear Bathing Suit Quick Dry Board Short White M

COOFANDY$18.944.5★552 rev

MoFiz Mens Swim Trunks 9 Quick Dry Mens Broad Beach Shorts Stretch Mens Swim Trunks with Compression Liner (White Medium)

MoFiz$20.314.6★241 rev

MoFiz Mens Swim Trunks 9 Quick Dry Mens Broad Beach Shorts Stretch Mens Swim Trunks with Compression Liner (White Large)

MoFiz$20.304.6★241 rev

COOFANDY Mens Board Shorts Quick Dry Swim Trunks Swimsuit Bathing Suit with 5 inch Inseam White L

COOFANDY$18.984.4★2,278 rev

9 Inch Men Swim Trunks with Mesh no Compression Liner Quick Dry Swimwear Bathing Suit Water Beach Short Mexico Vacation Trip Honeymoon Gift Costa Rica Must Haves Bahamas Essential 7 10 Solid White

Yufawow$15.004.6★276 rev

Newest

by launch date

Ekouaer Mens Swim Trunks 7 Inch Quick Dry Board Shorts Swimwear Bathing Suits with Mesh Liner 2 in 1 Surf Swimming Short with Pockets White Large

Ekouaer$18.3255 rev

4mo ago

YiShiJie White Mens Swim Trunks 5 Inch Quick Dry Board Shorts for Men Bathing Suits Swimming Trunks Beach Shorts with Mesh Lining M

YiShiJie$18.0831 rev

5mo ago

YiShiJie White Mens Swim Trunks Quick Dry 5 Inch with Mesh Lining Swimming Sports Shorts for Men Swimwear Bathing Suits XL

YiShiJie$16.7631 rev

5mo ago

9 Inch Men Swim Trunks with Mesh no Compression Liner Quick Dry Swimwear Bathing Suit Water Beach Short Mexico Vacation Trip Honeymoon Gift Costa Rica Must Haves Bahamas Essential 7 10 Solid White

Yufawow$15.00276 rev

7mo ago

7 Inch 7in Men Swim Trunks mid-Thigh with Mesh no Compression Liner Quick Dry Drawstring Male Swimwear Swimsuit Swimtrunks Boardshort Bathing Suit Fair Beach Water Zipper Pocket Lined Harbor White

Yufawow$16.12110 rev

7mo ago

What buyers say about white swim trunks men

What buyers praise and complain about, mined from review topics.

What buyers love

Size-Overall27%

“Fit was fine”

Quality-Overall12%

“Construction quality is just fine”

Comfort-Overall11%

“Extremely comfortable”

Pockets/Compartments5%

“I like the pockets to fit my phone in”

Lining Quality5%

“Husband likes the biker shorts lining”

Material Quality4%

“The material is very nice and the swimsuit, so far, seems to be well made”

Exercise/Sports Suitability4%

“this one was great to swim around in”

Advertised Vs Actual Product4%

“As advertised”

Color3%

“already bought other colors”

Correct Contents2%

“The right items come”

What buyers complain about

Size-Overall14%

“Made big”

Color11%

“Darker blue than what is pictured”

Transparency9%

“The fabric isnt see-through when wet”

Quality-Overall7%

“Seemed like cheap quality”

Material Quality7%

“Sheer Fabric”

Ease Of Cleaning5%

“Obviously get dirty very easily”

Allergies3%

“I usually get irritated by suit liners”

Hip Fit2%

“Ran a little small in the hips”

Thickness2%

“Sheer”

Length2%

“Since the external material is almost transparent the 3 difference in length look horrible”

Top return reasons

Size-Overall54%

Length10%

Waist Fit7%

Transparency5%

Color4%

Hip Fit4%