white swim top
Worth a lookShows demand growing +123.4% this quarter, but a failed launch gate (market size, growth, or returns) keeps it on the watch list.
Growth
Incredible+123.4%90-day search growth — must beat 0% to launch
Brand share
Great45%top-5 brand share — no brand owns this niche
Avg price
Great$21.15avg listing price — sweet spot $15–$100
Price range
Great$9.86–$96.72cheapest to priciest tracked listing — scored on the share inside $15–$100
Competition
Great31%top-5 click share — an open shelf
Quality gap
Good4.3★avg incumbent rating — lower means beatable quality
Review moat
Good887.86avg incumbent reviews — the moat a new listing must climb
Conversion
Bad1.1%search→purchase rate — share of searches ending in a sale
Market size
Bad$40K$40K/yr · 178K searches
Returns
Bad13.6%return rate — above 5% kills the launch gate
According to Flapen's Amazon United States niche tracking, white swim top is a $40K/yr Amazon United States market (178K searches/yr). The top 5 brands hold 45% of demand. Verdict: Worth a look — 58/100.
Data updated Jul 14, 2026 · scored weekly · How we score niches
white swim top market data
- Units sold / yr
- 2K–3K
- avg 0–100/product
- Revenue / yr
- $42K–$53K
- units × avg price
- Conversion rate
- 1.1%
- Avg BSR
- #114
- Page quality
- 0%
- Prime
- 100%
- Sponsored
- 86%
- Out of stock
- 1.1%
- Avg brand age
- 35 months
- Avg seller age
- 180 days
Competition & brand share
Clicks spread well past the top 5 (31% combined) — an open shelf where new products get seen.Brands
37 falling
Sellers
42
Top-5 brand share
45%
Top 20: 86%
Top-5 click share
31%
Top 20: 62%
Open market
50%
- SWIMLANCE11%
- Zonsaoja11%
- OZICERD8%
- Sucrefas8%
- VividHarbor6%
- CRZ YOGA5%
Top white swim top search terms
- white swim top51K/yr
- white swimsuit top23K/yr
- white triangle bikini top16K/yr
- white push up bikini top11K/yr
- white underwire bikini top10K/yr
- white bikini tops for women11K/yr
- white swim top women8K/yr
- white halter bikini top7K/yr
- white triangle bikini tops6K/yr
- white bikini tops7K/yr
Top white swim top products on Amazon
Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.
All 24 tracked products in this niche — three views at once, no toggling.
Top sellers
by 90-day click share
Womens Triangle Bikini Top String Push up Padded Halter Bathing Suit Top White S
Zonsaoja$10.334.5★202 rev
Sucrefas Womens Triangle Halter Bikini Top Adjustable String Removable Padded Swimsuit Bathing Suit Top White S
Sucrefas$17.064.4★399 rev
OZICERD String Bikini Tops for Women Bathing Suit Swim Tops Sexy Triangle Bikini Top White M
OZICERD$12.744.5★1,454 rev
CRZ YOGA Twist Front Bikini Tops for Women - Padded V Neck Criss Cross Back Triangle Sexy Swim Bathing Suit White Medium
CRZ YOGA$25.024.4★934 rev
Navneet Halter String Triangle Bikini Top for Women Sexy Brazilian Swimsuit Bathing Suit Swim Top #1 White L
Navneet$10.204.5★1,002 rev
Newest
by launch date
Womens String Halter Bikini Top Padded Triangle Bathing Suit Sexy Double Strap Swimsuit Swimwear Top(White M)
Rajputana$10.1713 rev
SWIMLANCE Womens V Neck Triangle Bikini Top Cheeky Swimsuit Adjustable Back Self Tie Spaghetti Straps Bathing Suit(White M)
SWIMLANCE$16.3519 rev
Womens Ruched White Bikini Top Bathing Suit Top Criss Coss Back Adjustable Spaghetti Straps Swimsuit Top S White
SWIMLANCE$16.6514 rev
Womens Ruched White Bikini Top Bathing Suit Top Criss Coss Back Adjustable Spaghetti Straps Swimsuit Top M White
SWIMLANCE$17.4114 rev
Womens Triangle Halter Bikini Tops Self Tie Spaghetti Straps Sexy String Swim Bathing Suit Top(White S)
SWIMLANCE$9.8618 rev
Trending
90-day click momentumSWIMLANCE Womens V Neck Triangle Bikini Top Cheeky Swimsuit Adjustable Back Self Tie Spaghetti Straps Bathing Suit(White M)
SWIMLANCE$16.354.2★
Womens String Halter Bikini Top Padded Triangle Bathing Suit Sexy Double Strap Swimsuit Swimwear Top(White M)
Rajputana$10.174.7★
Womens Ruched White Bikini Top Bathing Suit Top Criss Coss Back Adjustable Spaghetti Straps Swimsuit Top M White
SWIMLANCE$17.414.3★
Womens Ruched White Bikini Top Bathing Suit Top Criss Coss Back Adjustable Spaghetti Straps Swimsuit Top S White
SWIMLANCE$16.654.3★
Womens Triangle Halter Bikini Tops Self Tie Spaghetti Straps Sexy String Swim Bathing Suit Top(White S)
SWIMLANCE$9.864.1★
What buyers say about white swim top
What buyers praise and complain about, mined from review topics.What buyers love
“so it was easy to get the fit exactly how I wanted”
“Very comfortable”
“Well made and comfortable”
“Good material”
“Love the buttery soft fabric”
“I will be very tempted to order in another color”
“What I received is exactly what I expected”
“Looking forward to wearing this summer over tanks”
“I also like that the triangle style is adjustable”
“It is good value for the money that I paid for”
What buyers complain about
“Runs large”
“cheap feel”
“the material is cheap”
“found I had to tighten the straps all the way to get very minimal lift”
“will lose color after the first use”
“see through in the midsection”
“Not very elastic and definitely snug so if you want a loose fit or to wear over other shirts, size up”
“as they were too long”
“right under the arm pits the material is loose”
“The padding was lumpy”
Top return reasons
Common questions
- Is white swim top profitable to sell on Amazon United States?
- The niche generates $40K/yr across 65 tracked products. 1 of 23 products launched in the last 360 days are still selling. 90-day search growth is +123.4%. Flapen's verdict: Worth a look (58/100).
- How competitive is the white swim top niche?
- 37 brands and 42 sellers compete. The top 5 products take 31% of clicks and top 5 brands hold 45% of demand.
- What do buyers complain about in white swim top?
- Top complaints mined from reviews: Size-Overall, Quality-Overall, Material Quality. The return rate is 13.6% — above our launch gate.
- What does it cost to enter the white swim top niche?
- Listings span $9.86–$96.72; the average listing price is $21.15 (sweet spot $15–$100). The average incumbent carries 888 reviews — the moat a new listing must climb.