Skip to content

White Swim Top

Maybe

Search demand grew +123.4% this quarter. But an estimated 13.6% of orders come back, so White Swim Top is a Maybe.

Flapen Score
58
58 / 100
Top 8% of 16,930 Clothing, Shoes & Jewelry niches · +13 vs the category median of 45
Market size
$40K/yr178K searches / yr
90-day growth
+123.4%search demand this quarter
Competition
31%top-5 click share · 37 brands · 42 sellers

Flapen Score

White Swim Top against its category

The dotted line is the Clothing, Shoes & Jewelry average. Past it, White Swim Top is stronger. Inside it, weaker.

58Maybe
Big MarketTrendingHigh ConversionOpen MarketLow ReturnsPrice rangeAvg priceNo Dominant BrandLow Review BarrierQuality Gap
This niche Category average

Market

The White Swim Top market on Amazon at a glance

Shoppers on Amazon United States searched for White Swim Top 178K times last year and spent an estimated $40K. The top 5 brands take 45% of clicks. Flapen scores it 58 out of 100, a Maybe.

01 · Demand

An estimated 1.1% of those searches ended in a purchase.

Shoppers searched for this 178K times in the last 12 months. That counts every search on Amazon United States for this niche's terms. An estimated 1.1% of those searches ended in a purchase. Searches in the last 90 days moved +123.4% against the 90 days before. Searches, conversion and average price together put the market at an estimated $40K a year.

Searches, last 12 months
178K
Growth, 90 days vs prior 90
+123.4%
Conversion, latest week
1.1%
Market size, estimated
$40Ka year
Top search term
white swim top51K searches a year

02 · Price

A sale here is worth $21.15.

Listings sell for $21.15 on average, from $9.86 to $96.72. Amazon reports units sold in ranges. This niche sold 2K to 3K a year. The average listing sells 0 to 100 of them. At $21.15 that is $0 to $2K a year per listing.

Average price
$21.15inside the $15 to $100 sweet spot
Price range
$9.86–$96.72
Amazon United States median price
$24.38across 115,062 niches
Units sold a year
2K–3K
Units per listing a year
0–100
Revenue per listing a year
$0–$2K
Returns
13.6%of orders · Amazon United States median 2.1%

03 · Entry bar

The bar here is low.

86% of listings pay for placement with sponsored ads. 100% ship with Prime. On an average day, 1.1% of listings are out of stock. The average listing ranks #114 within Swimsuits & Cover Ups. It carries 888 reviews at 4.34 stars, so a new listing needs social proof before a better product.

Sponsored listings
86%
Prime listings
100%
Out of stock, average day
1.1%
Average rank
#114in Swimsuits & Cover Ups
Average rating
4.34 starsAmazon United States average 4.42 stars
Average reviews
888per listing
Listings tracked
65

04 · Newcomers

1 of last year's 23 launches cleared the first-year sales bar.

23 products launched here in the last 12 months. 1 of them cleared the first-year sales bar, our mark for a successful launch. The brands on the shelf have sold for 35 months on average, so a newcomer is not facing entrenched names.

Launched, last 12 months
23
Successful launches
1Amazon's first-year sales bar
Average brand age
35 months

Products

Top White Swim Top products & what they sell for

Every tracked product: its share of the shelf, its reviews, and its price.

Sign in to see the products

The products selling in this niche are for signed-in readers. Every market figure above stays open to everyone.

Competition

Competition: brands, sellers & click share

The top 5 products take only 31% of clicks. An open shelf where new products get seen.

Brands

37 falling

Sellers

42

Top-5 brand share

45%

Top 20: 86%

Top-5 click share

31%

Top 20: 62%

Open market

50%

  • Brand 111%
  • Brand 211%
  • Brand 38%
  • Brand 48%
  • Brand 56%
  • Brand 65%

Search terms

Top White Swim Top search terms shoppers use

The exact words shoppers type, with yearly volume, growth, and conversion.

  • white swim top51K/yr
  • white swimsuit top23K/yr
  • white triangle bikini top16K/yr
  • white push up bikini top11K/yr
  • white underwire bikini top10K/yr
  • white bikini tops for women11K/yr
  • white swim top women8K/yr
  • white halter bikini top7K/yr
  • white triangle bikini tops6K/yr
  • white bikini tops7K/yr

Reviews and returns

What reviews say buyers love and hate about White Swim Top

We read the reviews and the return reasons for every product selling here.

26%of positive reviews mention “Size-Overall”
27%of negative reviews mention “Size-Overall”
13.6%of orders come back
“Runs large”
A buyer, on “Size-Overall”27% of negative reviews mention the same topic

Every topic

Every topic buyers talk about, one row each.

Red shows the share of negative reviews and green the share of positive reviews, biggest topic first. Open a row to read what they wrote.

19 topics

NegativePositive

FAQ

Common White Swim Top questions

Answered from the same tracked data.