White Sweatpants

Shoppers searched for this 812K times in the last 12 months. That counts every search on Amazon United States for this niche's terms. An estimated 1.2% of those searches ended in a purchase. Searches in the last 90 days moved -28.9% against the 90 days before. Searches, conversion and average price together put the market at an estimated $216K a year.

Searches, last 12 months

812K

Growth, 90 days vs prior 90

-28.9%

Conversion, latest week

1.2%

Market size, estimated

$216Ka year

Peak month

October5.3× the quietest month

Top search term

white sweatpants283K searches a year

Listings sell for $22.96 on average, from $8.60 to $46.05. Amazon reports units sold in ranges. This niche sold 13K to 15K a year. The average listing sells 100 to 250 of them. At $22.96 that is $2K to $6K a year per listing.

Average price

$22.96inside the $15 to $100 sweet spot

Price range

$8.60–$46.05

Amazon United States median price

$24.38across 115,062 niches

Units sold a year

13K–15K

Units per listing a year

100–250

Revenue per listing a year

$2K–$6K

Returns

12.6%of orders · Amazon United States median 2.1%

86% of listings pay for placement with sponsored ads. 100% ship with Prime. On an average day, 5.0% of listings are out of stock. The average listing ranks #1,985 within Active Pants. It carries 6,959 reviews at 4.28 stars, so a new listing needs social proof before a better product.

Sponsored listings

86%

Prime listings

100%

Out of stock, average day

5.0%

Average rank

#1,985in Active Pants

Average rating

4.28 starsAmazon United States average 4.42 stars

Average reviews

6,959per listing

Listings tracked

143

50 products launched here in the last 12 months. 2 of them cleared the first-year sales bar, our mark for a successful launch. The brands on the shelf have sold for 31 months on average, so a newcomer is not facing entrenched names.

Launched, last 12 months

50

Successful launches

2Amazon's first-year sales bar

Average brand age

31 months