Is white sweater for men profitable to sell on Amazon United States?

The niche generates $55K/yr across 96 tracked products. 0 of 19 products launched in the last 360 days are still selling. 90-day search growth is -69.4%. Flapen's verdict: Skip it (38/100).

How competitive is the white sweater for men niche?

25 brands and 63 sellers compete. The top 5 products take 22% of clicks and top 5 brands hold 74% of demand.

What do buyers complain about in white sweater for men?

Top complaints mined from reviews: Size-Overall, Thickness, Color. The return rate is 9.0% — above our launch gate.

When does demand for white sweater for men peak?

Demand peaks in Oct–Nov–Dec; the busiest month runs 15.7× the quietest.

What does it cost to enter the white sweater for men niche?

Listings span $8.25–$35.31; the average listing price is $22.61 (sweet spot $15–$100). The average incumbent carries 9,508 reviews — the moat a new listing must climb.

white sweater for men

Skip it

Soft demand (-69.4% this quarter) — this niche doesn't clear our bar today.

Avg price

Great$22.61

avg listing price — sweet spot $15–$100

Competition

Great22%

top-5 click share — an open shelf

Price range

Great$8.25–$35.31

cheapest to priciest tracked listing — scored on the share inside $15–$100

Brand share

Good74%

top-5 brand share — brands hold most of the demand

Quality gap

Okay4.5★

avg incumbent rating — lower means beatable quality

Review moat

Bad9,507.7

avg incumbent reviews — the moat a new listing must climb

Conversion

Bad1.2%

search→purchase rate — share of searches ending in a sale

Market size

Bad$55K

$55K/yr · 203K searches

Returns

Bad9.0%

return rate — above 5% kills the launch gate

Growth

Bad-69.4%

90-day search growth — must beat 0% to launch

Signals High Returns

According to Flapen's Amazon United States niche tracking, white sweater for men is a $55K/yr Amazon United States market (203K searches/yr). The top 5 brands hold 74% of demand. Demand peaks in Oct–Nov–Dec. Verdict: Skip it — 38/100.

Data updated Jul 20, 2026 · scored weekly · How we score niches

white sweater for men market data

Units sold / yr: 3K–3K; avg 0–100/product
Revenue / yr: $57K–$68K; units × avg price
Conversion rate: 1.2%
Avg BSR: #424
Page quality: 0%
Prime: 100%
Sponsored: 91%
Out of stock: 25.1%
Avg brand age: 41 months
Avg seller age: 159 days

Competition & brand share

Clicks spread well past the top 5 (22% combined) — an open shelf where new products get seen.

Brands

25 rising

Sellers

Top-5 brand share

74%

Top 20: 98%

Top-5 click share

22%

Top 20: 54%

Open market

20%

Amazon Essentials38%
COOFANDY13%
Hanes11%
JMIERR7%
TACVASEN6%
Askdeer6%

Demand & seasonality

Weekly Amazon search volume, last 104 weeks — -69.4% search growth over the last 90 days.

Peak months: Oct, Nov, Dec · busiest ÷ quietest = 15.7×

Open Trend

Top white sweater for men search terms

white sweater men71K/yr -68.5%0.5% conv.
mens white sweater56K/yr -73.3%1.1% conv.
suter blanco para hombre12K/yr -44.9%0.3% conv.
white sweater for men19K/yr -68.1%0.4% conv.
white mens sweater15K/yr -77.0%1.4% conv.
men white sweater13K/yr -77.8%0.5% conv.
white sweaters for men6K/yr -63.3%0.9% conv.
white sweater mens6K/yr -65.2%0.6% conv.
white men sweater5K/yr -77.7%1.7% conv.

All search terms

Top white sweater for men products on Amazon

Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.

Beatable (≤4.3★) Contested Strong incumbent (>4.7★)

All 24 tracked products in this niche — three views at once, no toggling.

Top sellers

by 90-day click share

Amazon Essentials Mens Long-Sleeve Soft Touch Cotton Blend Turtleneck Sweater Off-white Medium

Amazon Essentials$17.114.5★4,149 rev

Amazon Essentials Mens Cable Knit Long-Sleeve Crewneck Sweater 100% Cotton Big & Tall Options Available Ivory Large

Amazon Essentials$21.594.5★26,214 rev

Fruit of the Loom Mens Eversoft Fleece Sweatshirts & Hoodies Sweatshirt-White Large

Fruit of the Loom$10.354.6★31,457 rev

Hanes Mens Pullover EcoSmart Hooded Sweatshirt white X Large

Hanes$11.104.5★170,514 rev

Amazon Essentials Mens Long-Sleeve 100% Cotton Fisherman Cable Crewneck Sweater Off-White X-Small

Amazon Essentials$18.314.6★8,759 rev

Newest

by launch date

TACVASEN Mens Pullover Sweaters Crew Neck Long Sleeve Knitted Sweaters Fall Winter Casual Sweaters White

TACVASEN$32.8344 rev

8mo ago

KUYIGO Mens Crewneck Sweaters Textured Lightweight Casual Pullover Sweater

KUYIGO$21.0036 rev

10mo ago

TACVASEN Sweaters for Men 1/4 Zip Cotton Pullover Sweaters Casual Long Sleeve Quarter Zip Up Sweatshirts White XL

TACVASEN$33.8183 rev

12mo ago

Askdeer Mens Pullover Sweater Waffle Textured Long Sleeve Knit Crewneck Casual Sweater White

Askdeer$29.33106 rev

1y ago

JMIERR Sweaters for Men Soft Cable Knit Casual Long Sleeve Essentials Vintage Slim Fit Button Up Textured Pullover Fisherman Sweater L White

JMIERR$33.631,862 rev

1y ago

What buyers say about white sweater for men

What buyers praise and complain about, mined from review topics.

What buyers love

Size-Overall18%

“Fits Well”

Quality-Overall15%

“Very well made and flattering”

Comfort-Overall10%

“Very comfortable”

Soft Feel8%

“Its very soft”

Value For Money8%

“Great Value”

Material Quality7%

“Good material”

Warmth5%

“Comfy and warm”

Color3%

“very nice colors”

Weight Light2%

“Great sweatshirt lightweight definitely recommend”

Advertised Vs Actual Product2%

“As described”

What buyers complain about

Size-Overall21%

“has a very strange fit”

Thickness8%

“Way thicker than I thought”

Color8%

“Disappointed of the color”

Product Condition7%

“I would like a new one”

Quality-Overall5%

“Cheap”

Material Quality5%

“Would like better material”

Arm Fit3%

“the arms were extreme long”

Thin3%

“Thin”

Value For Money3%

“Bang for the buck”

Sleeve Fit2%

“Shortened the sleeves slightly. but could have worn it as is”

Top return reasons

Size-Overall55%

Color7%

Material Quality5%

Thin4%

Sleeve Fit4%

Length3%

Chest Fit3%

Waist Fit3%