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White Sunglasses

Maybe

The top 5 products take only 26% of clicks. But an estimated 6.7% of orders come back, so White Sunglasses is a Maybe.

Flapen Score
61
61 / 100
Top 4% of 16,930 Clothing, Shoes & Jewelry niches · +16 vs the category median of 45
Market size
$441K/yr735K searches / yr
90-day growth
+73.6%search demand this quarter
Competition
26%top-5 click share · 48 brands · 60 sellers

Flapen Score

White Sunglasses against its category

The dotted line is the Clothing, Shoes & Jewelry average. Past it, White Sunglasses is stronger. Inside it, weaker.

61Maybe
Big MarketTrendingHigh ConversionOpen MarketLow ReturnsPrice rangeAvg priceNo Dominant BrandLow Review BarrierQuality Gap
This niche Category average

Market

The White Sunglasses market on Amazon at a glance

Shoppers on Amazon United States searched for White Sunglasses 735K times last year and spent an estimated $441K. The top 5 brands take 48% of clicks. Demand peaks in May–Jun–Jul–Oct. Flapen scores it 61 out of 100, a Maybe.

01 · Demand

An estimated 3.3% of those searches ended in a purchase.

Shoppers searched for this 735K times in the last 12 months. That counts every search on Amazon United States for this niche's terms. An estimated 3.3% of those searches ended in a purchase. Searches in the last 90 days moved +73.6% against the 90 days before. Searches, conversion and average price together put the market at an estimated $441K a year.

Searches, last 12 months
735K
Growth, 90 days vs prior 90
+73.6%
Conversion, latest week
3.3%
Market size, estimated
$441Ka year
Peak month
July3.8× the quietest month
Top search term
white sunglasses278K searches a year

02 · Price

A sale here is worth $17.96.

Listings sell for $17.96 on average, from $5.50 to $189.40. Amazon reports units sold in ranges. This niche sold 30K to 40K a year. The average listing sells 250 to 500 of them. At $17.96 that is $4K to $9K a year per listing.

Average price
$17.96inside the $15 to $100 sweet spot
Price range
$5.50–$189.40
Amazon United States median price
$24.38across 115,062 niches
Units sold a year
30K–40K
Units per listing a year
250–500
Revenue per listing a year
$4K–$9K
Returns
6.7%of orders · Amazon United States median 2.1%

03 · Entry bar

The bar here is reviews.

90% of listings pay for placement with sponsored ads. 100% ship with Prime. On an average day, 3.7% of listings are out of stock. The average listing ranks #617 within Sunglasses & Eyewear Accessories. It carries 4,057 reviews at 4.50 stars, so a new listing needs social proof before a better product.

Sponsored listings
90%
Prime listings
100%
Out of stock, average day
3.7%
Average rank
#617in Sunglasses & Eyewear Accessories
Average rating
4.50 starsAmazon United States average 4.42 stars
Average reviews
4,057per listing
Listings tracked
77

04 · Newcomers

1 of last year's 12 launches cleared the first-year sales bar.

12 products launched here in the last 12 months. 1 of them cleared the first-year sales bar, our mark for a successful launch. The brands on the shelf have sold for 47 months on average, so the names here are settling in.

Launched, last 12 months
12
Successful launches
1Amazon's first-year sales bar
Average brand age
47 months

Products

Top White Sunglasses products & what they sell for

Every tracked product: its share of the shelf, its reviews, and its price.

Sign in to see the products

The products selling in this niche are for signed-in readers. Every market figure above stays open to everyone.

Competition

Competition: brands, sellers & click share

The top 5 products take only 26% of clicks. An open shelf where new products get seen.

Brands

48 rising

Sellers

60

Top-5 brand share

48%

Top 20: 82%

Top-5 click share

26%

Top 20: 56%

Open market

47%

  • Brand 115%
  • Brand 211%
  • Brand 311%
  • Brand 47%
  • Brand 55%
  • Brand 65%

Demand

White Sunglasses search demand

Weekly searches over the year, seasonality beneath. Pick a range.

35K25KSpike '24Spike '25Prime Day '25Spike '26SepDecMarJunAugNovMarMay

Peak months: May, Jun, Jul, Oct · busiest ÷ quietest = 3.8×

Search terms

Top White Sunglasses search terms shoppers use

The exact words shoppers type, with yearly volume, growth, and conversion.

  • white sunglasses278K/yr
  • white sunglasses women134K/yr
  • white glasses74K/yr
  • white sunglasses for men39K/yr
  • white frame sunglasses19K/yr
  • white shades21K/yr
  • womens white sunglasses16K/yr
  • mens white sunglasses17K/yr
  • white sunglasses for women17K/yr
  • white frame sunglasses for women17K/yr

Reviews and returns

What reviews say buyers love and hate about White Sunglasses

We read the reviews and the return reasons for every product selling here.

18%of positive reviews mention “Size-Overall”
23%of negative reviews mention “Size-Overall”
6.7%of orders come back
“They were also loose”
A buyer, on “Size-Overall”23% of negative reviews mention the same topic

Every topic

Every topic buyers talk about, one row each.

Red shows the share of negative reviews and green the share of positive reviews, biggest topic first. Open a row to read what they wrote.

15 topics

NegativePositive

FAQ

Common White Sunglasses questions

Answered from the same tracked data.