White Sun Hat

Shoppers searched for this 187K times in the last 12 months. That counts every search on Amazon United States for this niche's terms. An estimated 3.2% of those searches ended in a purchase. Searches in the last 90 days moved +127.8% against the 90 days before. Searches, conversion and average price together put the market at an estimated $125K a year.

Searches, last 12 months

187K

Growth, 90 days vs prior 90

+127.8%

Conversion, latest week

3.2%

Market size, estimated

$125Ka year

Peak month

May26.5× the quietest month

Top search term

white sun hat40K searches a year

Listings sell for $21.06 on average, from $6.87 to $184.86. Amazon reports units sold in ranges. This niche sold 5K to 6K a year. The average listing sells 0 to 100 of them. At $21.06 that is $0 to $2K a year per listing.

Average price

$21.06inside the $15 to $100 sweet spot

Price range

$6.87–$184.86

Amazon United States median price

$24.38across 115,062 niches

Units sold a year

5K–6K

Units per listing a year

0–100

Revenue per listing a year

$0–$2K

Returns

5.8%of orders · Amazon United States median 2.1%

87% of listings pay for placement with sponsored ads. 98% ship with Prime. On an average day, 2.8% of listings are out of stock. The average listing ranks #478 within Sun Hats. It carries 2,837 reviews at 4.36 stars, so a new listing needs social proof before a better product.

Sponsored listings

87%

Prime listings

98%

Out of stock, average day

2.8%

Average rank

#478in Sun Hats

Average rating

4.36 starsAmazon United States average 4.42 stars

Average reviews

2,837per listing

Listings tracked

89

9 products launched here in the last 12 months. 6 of them cleared the first-year sales bar, our mark for a successful launch. The brands on the shelf have sold for 39 months on average, so the names here are settling in.

Launched, last 12 months

9

Successful launches

6Amazon's first-year sales bar

Average brand age

39 months