white sun hat
Worth a lookShows no brand lock-in (top 5 brands take 33% of clicks), but a failed launch gate (market size, growth, or returns) keeps it on the watch list.
Brand share
Incredible33%top-5 brand share — no brand owns this niche
Growth
Incredible+127.8%90-day search growth — must beat 0% to launch
Avg price
Great$21.06avg listing price — sweet spot $15–$100
Competition
Great26%top-5 click share — an open shelf
Quality gap
Good4.4★avg incumbent rating — lower means beatable quality
Price range
Okay$6.87–$184.86cheapest to priciest tracked listing — scored on the share inside $15–$100
Conversion
Okay3.2%search→purchase rate — share of searches ending in a sale
Review moat
Okay2,836.67avg incumbent reviews — the moat a new listing must climb
Market size
Okay$125K$125K/yr · 187K searches
Returns
Bad5.8%return rate — above 5% kills the launch gate
According to Flapen's Amazon United States niche tracking, white sun hat is a $125K/yr Amazon United States market (187K searches/yr). The top 5 brands hold 33% of demand. Demand peaks in May–Jun–Jul. Verdict: Worth a look — 63/100.
Data updated Jul 12, 2026 · scored weekly · How we score niches
white sun hat market data
- Units sold / yr
- 5K–6K
- avg 0–100/product
- Revenue / yr
- $105K–$126K
- units × avg price
- Conversion rate
- 3.2%
- Avg BSR
- #478
- Page quality
- 0%
- Prime
- 98%
- Sponsored
- 87%
- Out of stock
- 2.8%
- Avg brand age
- 39 months
- Avg seller age
- 160 days
Competition & brand share
Clicks spread well past the top 5 (26% combined) — an open shelf where new products get seen.Brands
62 rising
Sellers
88
Top-5 brand share
33%
Top 20: 74%
Top-5 click share
26%
Top 20: 59%
Open market
61%
- Lanzom10%
- DECHISY7%
- Senker Fashion6%
- DANMY6%
- Connectyle5%
- NPJY5%
Demand & seasonality
Weekly Amazon search volume, last 104 weeks — +127.8% search growth over the last 90 days.Peak months: May, Jun, Jul · busiest ÷ quietest = 26.5×
Top white sun hat search terms
- white sun hat40K/yr
- white straw hat26K/yr
- white beach hat21K/yr
- white straw hats for women17K/yr
- white sun hat women18K/yr
- white beach hats for women13K/yr
- white summer hats for women8K/yr
- white wide brim hat12K/yr
- white summer hat6K/yr
- white wide brim hat women7K/yr
Top white sun hat products on Amazon
Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.
All 24 tracked products in this niche — three views at once, no toggling.
Top sellers
by 90-day click share
DECHISY Beach Hats for Women Straw Sun Hat with Wide Brim Floppy Foldable UPF 50+ UV Protection White
DECHISY$10.134.3★215 rev
Lanzom Womens 5.7 Inches Big Bowknot Straw Hat Large Floppy Foldable Roll up Beach Cap Sun Hat UPF 50+ (White)
Lanzom$19.444.5★3,835 rev
Women Wide Brimmed Sun Hat Summer Foldable Beach Bucket Hat with UV Protection for Women Young Girls White
DANMY$8.814.5★439 rev
NPJY Sun Hats for Women Wide Brim Roll-Up Beach Ponytail Hat Packable Travel Foldable Straw Visor White
NPJY$13.284.1★863 rev
Connectyle Womens UPF 50+ Safari Sun Hat Ladies Sun Hat Wide Brim Bucket Hats Breathable UV Protection Fishing Hats White
Connectyle$13.914.5★2,623 rev
Newest
by launch date
Senker Fashion Sun Hats for Women Wide Brim Straw Floppy Hat for Beach Summer Vacation Garden Packable Roll Up UPF 50+ White
Senker Fashion$15.2177 rev
AlturaGo 2-in-1 Womens Sun Visor Hat Wide Brim Sun Hat Zipper Off Ponytail Friendly Lightweight Quick Dry Summer UV Protection White
AlturaGo$14.67242 rev
Womens Straw Sun Hat Wide Brim Hand Woven Foldable Beach Bucket Hat for Summer Travel UV Protection UPF 50+(One Size White)
sy soul young$14.48180 rev
DRESHOW Womens Summer Straw Sun Hat Wide Brim Bucket Hats Fedora Hats Panama Beach Hat with Chin Strap UPF 50+
DRESHOW$19.36211 rev
Womens Sun Hat Handmade Crochet Straw Bucket for Summer Foldable Travel Cap(White)
Rulala Fancy$14.54160 rev
Trending
90-day click momentum
Senker Fashion Sun Hats for Women Oversize Wide Brim Straw Beach Hat Floppy Foldable Roll-Up Summer Vacation UPF 50+ Off-White
Senker Fashion$15.954.2★
NPJY Sun Hats for Women Wide Brim Roll-Up Beach Ponytail Hat Packable Travel Foldable Straw Visor White
NPJY$13.284.1★
AlturaGo 2-in-1 Womens Sun Visor Hat Wide Brim Sun Hat Zipper Off Ponytail Friendly Lightweight Quick Dry Summer UV Protection White
AlturaGo$14.674.5★
ericotry Women Wide Brim Sun Straw Hat Floppy Foldable Roll Up Beach Cap UPF 50 Summer Beach Hat for Holiday Traveling and Daily Wearing (White)
ericotry$13.103.8★
Senker Fashion Sun Hats for Women Wide Brim Straw Floppy Hat for Beach Summer Vacation Garden Packable Roll Up UPF 50+ White
Senker Fashion$15.214.1★
What buyers say about white sun hat
What buyers praise and complain about, mined from review topics.What buyers love
“The adjustable fit is a nice bonus”
“It seems to be well made”
“Comfortable Hat”
“The hat is cute and very lightweight”
“Good style”
“Good Value”
“Exactly as described”
“Crisp colors”
“Adjustable fit”
“Love the material”
What buyers complain about
“Runs a little big”
“Not as shown”
“Poor quality”
“It doesnt stay in the shape its supposed to be”
“That strap is no good”
“Material wasnt what I was anticipating”
“I have been unable to remove the creases completely”
“it broke faster”
“Beige was very yellow”
“It doesnt stretch”
Top return reasons
Common questions
- Is white sun hat profitable to sell on Amazon United States?
- The niche generates $125K/yr across 89 tracked products. 6 of 9 products launched in the last 360 days are still selling. 90-day search growth is +127.8%. Flapen's verdict: Worth a look (63/100).
- How competitive is the white sun hat niche?
- 62 brands and 88 sellers compete. The top 5 products take 26% of clicks and top 5 brands hold 33% of demand.
- What do buyers complain about in white sun hat?
- Top complaints mined from reviews: Size-Overall, Advertised Vs Actual Product, Quality-Overall. The return rate is 5.8% — above our launch gate.
- When does demand for white sun hat peak?
- Demand peaks in May–Jun–Jul; the busiest month runs 26.5× the quietest.
- What does it cost to enter the white sun hat niche?
- Listings span $6.87–$184.86; the average listing price is $21.06 (sweet spot $15–$100). The average incumbent carries 2,837 reviews — the moat a new listing must climb.