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White Summer Cardigan

Maybe

The top 5 products take only 21% of clicks. But an estimated 9.3% of orders come back, so White Summer Cardigan is a Maybe.

Flapen Score
54
54 / 100
Top 17% of 16,930 Clothing, Shoes & Jewelry niches · +9 vs the category median of 45
Market size
$75K/yr268K searches / yr
90-day growth
+60.9%search demand this quarter
Competition
21%top-5 click share · 43 brands · 53 sellers

Flapen Score

White Summer Cardigan against its category

The dotted line is the Clothing, Shoes & Jewelry average. Past it, White Summer Cardigan is stronger. Inside it, weaker.

54Maybe
Big MarketTrendingHigh ConversionOpen MarketLow ReturnsPrice rangeAvg priceNo Dominant BrandLow Review BarrierQuality Gap
This niche Category average

Market

The White Summer Cardigan market on Amazon at a glance

Shoppers on Amazon United States searched for White Summer Cardigan 268K times last year and spent an estimated $75K. The top 5 brands take 51% of clicks. Demand peaks in Apr–May–Jun. Flapen scores it 54 out of 100, a Maybe.

01 · Demand

An estimated 1.4% of those searches ended in a purchase.

Shoppers searched for this 268K times in the last 12 months. That counts every search on Amazon United States for this niche's terms. An estimated 1.4% of those searches ended in a purchase. Searches in the last 90 days moved +60.9% against the 90 days before. Searches, conversion and average price together put the market at an estimated $75K a year.

Searches, last 12 months
268K
Growth, 90 days vs prior 90
+60.9%
Conversion, latest week
1.4%
Market size, estimated
$75Ka year
Peak month
May3.6× the quietest month
Top search term
white summer cardigan44K searches a year

02 · Price

A sale here is worth $19.51.

Listings sell for $19.51 on average, from $9.30 to $36.29. Amazon reports units sold in ranges. This niche sold 3K to 4K a year. The average listing sells 0 to 100 of them. At $19.51 that is $0 to $2K a year per listing.

Average price
$19.51inside the $15 to $100 sweet spot
Price range
$9.30–$36.29
Amazon United States median price
$24.38across 115,062 niches
Units sold a year
3K–4K
Units per listing a year
0–100
Revenue per listing a year
$0–$2K
Returns
9.3%of orders · Amazon United States median 2.1%

03 · Entry bar

The bar here is ads and reviews.

99% of listings pay for placement with sponsored ads. 100% ship with Prime. On an average day, 0.5% of listings are out of stock. The average listing ranks #131 within Sweaters. It carries 4,275 reviews at 4.44 stars, so a new listing needs social proof before a better product.

Sponsored listings
99%
Prime listings
100%
Out of stock, average day
0.5%
Average rank
#131in Sweaters
Average rating
4.44 starsAmazon United States average 4.42 stars
Average reviews
4,275per listing
Listings tracked
95

04 · Newcomers

10 of last year's 23 launches cleared the first-year sales bar.

23 products launched here in the last 12 months. 10 of them cleared the first-year sales bar, our mark for a successful launch. The brands on the shelf have sold for 31 months on average, so a newcomer is not facing entrenched names.

Launched, last 12 months
23
Successful launches
10Amazon's first-year sales bar
Average brand age
31 months

Products

Top White Summer Cardigan products & what they sell for

Every tracked product: its share of the shelf, its reviews, and its price.

Sign in to see the products

The products selling in this niche are for signed-in readers. Every market figure above stays open to everyone.

Competition

Competition: brands, sellers & click share

The top 5 products take only 21% of clicks. An open shelf where new products get seen.

Brands

43 falling

Sellers

53

Top-5 brand share

51%

Top 20: 86%

Top-5 click share

21%

Top 20: 49%

Open market

44%

  • Brand 116%
  • Brand 214%
  • Brand 38%
  • Brand 48%
  • Brand 56%
  • Brand 65%

Demand

White Summer Cardigan search demand

Weekly searches over the year, seasonality beneath. Pick a range.

10K6KSpike '25Spike '26SepDecMarJunAugNovMarMay

Peak months: Apr, May, Jun · busiest ÷ quietest = 3.6×

Search terms

Top White Summer Cardigan search terms shoppers use

The exact words shoppers type, with yearly volume, growth, and conversion.

  • white summer cardigan44K/yr
  • white lightweight cardigan21K/yr
  • white cotton cardigan for women16K/yr
  • cardigan white23K/yr
  • white knit cardigan24K/yr
  • white button up sweater23K/yr
  • white cotton cardigan11K/yr
  • white cardigan plus size19K/yr
  • white cardigans12K/yr
  • lightweight white cardigan for women7K/yr

Reviews and returns

What reviews say buyers love and hate about White Summer Cardigan

We read the reviews and the return reasons for every product selling here.

21%of positive reviews mention “Size-Overall”
23%of negative reviews mention “Size-Overall”
9.3%of orders come back
“Run large”
A buyer, on “Size-Overall”23% of negative reviews mention the same topic

Every topic

Every topic buyers talk about, one row each.

Red shows the share of negative reviews and green the share of positive reviews, biggest topic first. Open a row to read what they wrote.

19 topics

NegativePositive

FAQ

Common White Summer Cardigan questions

Answered from the same tracked data.