white straw hat
Worth a lookShows no brand lock-in (top 5 brands take 33% of clicks), but a failed launch gate (market size, growth, or returns) keeps it on the watch list.
Brand share
Incredible33%top-5 brand share — no brand owns this niche
Growth
Incredible+117.0%90-day search growth — must beat 0% to launch
Avg price
Incredible$23.62avg listing price — sweet spot $15–$100
Competition
Great22%top-5 click share — an open shelf
Quality gap
Great4.3★avg incumbent rating — lower means beatable quality
Price range
Okay$7.35–$184.86cheapest to priciest tracked listing — scored on the share inside $15–$100
Review moat
Okay2,114.11avg incumbent reviews — the moat a new listing must climb
Conversion
Okay2.2%search→purchase rate — share of searches ending in a sale
Returns
Bad7.7%return rate — above 5% kills the launch gate
Market size
Bad$41K$41K/yr · 78K searches
According to Flapen's Amazon United States niche tracking, white straw hat is a $41K/yr Amazon United States market (78K searches/yr). The top 5 brands hold 33% of demand. Demand peaks in Apr–May–Jun–Jul. Verdict: Worth a look — 61/100.
Data updated Jul 12, 2026 · scored weekly · How we score niches
white straw hat market data
- Units sold / yr
- 2K–2K
- avg 0–100/product
- Revenue / yr
- $35K–$47K
- units × avg price
- Conversion rate
- 2.2%
- Avg BSR
- #560
- Page quality
- 0%
- Prime
- 97%
- Sponsored
- 86%
- Out of stock
- 3.3%
- Avg brand age
- 41 months
- Avg seller age
- 162 days
Competition & brand share
Clicks spread well past the top 5 (22% combined) — an open shelf where new products get seen.Brands
75 rising
Sellers
93
Top-5 brand share
33%
Top 20: 69%
Top-5 click share
22%
Top 20: 54%
Open market
64%
- Lanzom13%
- DECHISY6%
- EOZY5%
- Senker Fashion4%
- DANMY4%
- DRESHOW4%
Demand & seasonality
Weekly Amazon search volume, last 54 weeks — +117.0% search growth over the last 90 days.Peak months: Apr, May, Jun, Jul · busiest ÷ quietest = 6.0×
Top white straw hat search terms
- white straw hat26K/yr
- white summer hats for women8K/yr
- white wide brim hat12K/yr
- white summer hat6K/yr
- white floppy hats for women6K/yr
- white wide brim hat women7K/yr
- white sunhat4K/yr
- white floppy hat4K/yr
- white brim hat for women4K/yr
Top white straw hat products on Amazon
Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.
All 24 tracked products in this niche — three views at once, no toggling.
Top sellers
by 90-day click share
Lanzom Womens 5.7 Inches Big Bowknot Straw Hat Large Floppy Foldable Roll up Beach Cap Sun Hat UPF 50+ (White)
Lanzom$19.444.5★3,835 rev
Women Wide Brimmed Sun Hat Summer Foldable Beach Bucket Hat with UV Protection for Women Young Girls White
DANMY$8.814.5★439 rev
DECHISY Beach Hats for Women Straw Sun Hat with Wide Brim Floppy Foldable UPF 50+ UV Protection White
DECHISY$10.134.3★215 rev
EOZY Men & Womens Summer Cowboy Cowgirl Straw Hat Hollow Out Woven Roll Up Wide Brim Hat/White
EOZY$31.024.2★210 rev
NPJY Sun Hats for Women Wide Brim Roll-Up Beach Ponytail Hat Packable Travel Foldable Straw Visor White
NPJY$13.284.1★863 rev
Newest
by launch date
Senker Fashion Sun Hats for Women Wide Brim Straw Floppy Hat for Beach Summer Vacation Garden Packable Roll Up UPF 50+ White
Senker Fashion$15.2177 rev
AlturaGo 2-in-1 Womens Sun Visor Hat Wide Brim Sun Hat Zipper Off Ponytail Friendly Lightweight Quick Dry Summer UV Protection White
AlturaGo$14.67242 rev
Womens Straw Sun Hat Wide Brim Hand Woven Foldable Beach Bucket Hat for Summer Travel UV Protection UPF 50+(One Size White)
sy soul young$14.48180 rev
DRESHOW Womens Summer Straw Sun Hat Wide Brim Bucket Hats Fedora Hats Panama Beach Hat with Chin Strap UPF 50+
DRESHOW$19.36211 rev
Womens Sun Hat Handmade Crochet Straw Bucket for Summer Foldable Travel Cap(White)
Rulala Fancy$14.54160 rev
Trending
90-day click momentumNPJY Sun Hats for Women Wide Brim Roll-Up Beach Ponytail Hat Packable Travel Foldable Straw Visor White
NPJY$13.284.1★
Brixton Womens Harper Panama Straw Hat Panama White L
Brixton$184.864.0★
Senker Fashion Sun Hats for Women Oversize Wide Brim Straw Beach Hat Floppy Foldable Roll-Up Summer Vacation UPF 50+ Off-White
Senker Fashion$15.954.2★
AlturaGo 2-in-1 Womens Sun Visor Hat Wide Brim Sun Hat Zipper Off Ponytail Friendly Lightweight Quick Dry Summer UV Protection White
AlturaGo$14.674.5★
Senker Fashion Sun Hats for Women Wide Brim Straw Floppy Hat for Beach Summer Vacation Garden Packable Roll Up UPF 50+ White
Senker Fashion$15.214.1★
What buyers say about white straw hat
What buyers praise and complain about, mined from review topics.What buyers love
“Fits perfectly good not too big or too small”
“Cute and great quality”
“Lightweight and perfect”
“Cute and Stylish”
“Comfortable Hat”
“breathable and a nice, substantial and soft material”
“Great color options”
“the headband is adjustable which is great”
“Its better than pictured”
“reasonably priced”
What buyers complain about
“Fits small”
“It also arrived a little bit out of shape”
“Poor quality”
“Nothing like picture”
“Wrinkled after folded”
“Material wasnt what I was anticipating”
“The adjustable string does not stay”
“it broke faster”
“Not worth the money”
“not really an off white”
Top return reasons
Common questions
- Is white straw hat profitable to sell on Amazon United States?
- The niche generates $41K/yr across 99 tracked products. 4 of 9 products launched in the last 360 days are still selling. 90-day search growth is +117.0%. Flapen's verdict: Worth a look (61/100).
- How competitive is the white straw hat niche?
- 75 brands and 93 sellers compete. The top 5 products take 22% of clicks and top 5 brands hold 33% of demand.
- What do buyers complain about in white straw hat?
- Top complaints mined from reviews: Size-Overall, Shape/Style, Quality-Overall. The return rate is 7.7% — above our launch gate.
- When does demand for white straw hat peak?
- Demand peaks in Apr–May–Jun–Jul; the busiest month runs 6.0× the quietest.
- What does it cost to enter the white straw hat niche?
- Listings span $7.35–$184.86; the average listing price is $23.62 (sweet spot $15–$100). The average incumbent carries 2,114 reviews — the moat a new listing must climb.