White Stockings

Shoppers searched for this 398K times in the last 12 months. That counts every search on Amazon United States for this niche's terms. An estimated 4.6% of those searches ended in a purchase. Searches in the last 90 days moved -9.8% against the 90 days before. Searches, conversion and average price together put the market at an estimated $206K a year.

Searches, last 12 months

398K

Growth, 90 days vs prior 90

-9.8%

Conversion, latest week

4.6%

Market size, estimated

$206Ka year

Peak month

October7.8× the quietest month

Top search term

white thigh high stockings158K searches a year

Listings sell for $11.26 on average, from $5.12 to $34.26. Amazon reports units sold in ranges. This niche sold 20K to 25K a year. The average listing sells 250 to 500 of them. At $11.26 that is $3K to $6K a year per listing.

Average price

$11.26under the $15 to $100 sweet spot

Price range

$5.12–$34.26

Amazon United States median price

$24.38across 115,062 niches

Units sold a year

20K–25K

Units per listing a year

250–500

Revenue per listing a year

$3K–$6K

Returns

5.1%of orders · Amazon United States median 2.1%

95% of listings pay for placement with sponsored ads. 100% ship with Prime. On an average day, 2.1% of listings are out of stock. The average listing ranks #17,629 within Socks & Hosiery. It carries 2,824 reviews at 4.30 stars, so a new listing needs social proof before a better product.

Sponsored listings

95%

Prime listings

100%

Out of stock, average day

2.1%

Average rank

#17,629in Socks & Hosiery

Average rating

4.30 starsAmazon United States average 4.42 stars

Average reviews

2,824per listing

Listings tracked

77

19 products launched here in the last 12 months. 0 of them cleared the first-year sales bar, our mark for a successful launch. The brands on the shelf have sold for 44 months on average, so the names here are settling in.

Launched, last 12 months

19

Successful launches

0Amazon's first-year sales bar

Average brand age

44 months