Is White Socks profitable to sell on Amazon United States?

Flapen scores White Socks 60 out of 100 on Amazon United States, a Maybe. Shoppers spend $86K a year across 69 tracked products. 7 of the 12 products launched in the last year cleared the first-year sales bar. Search demand grew +36.3% in the last 90 days.

How competitive is the White Socks niche on Amazon United States?

42 brands and 57 sellers compete in White Socks on Amazon United States. The top 5 White Socks products take 28% of clicks, and the top 5 brands take 44%.

What do buyers complain about in White Socks?

White Socks buyers on Amazon United States complain most about Size-Overall, Thickness, and Quality-Overall. An estimated 1.8% of orders come back.

When does demand for White Socks peak?

Search demand for White Socks on Amazon United States peaks in Jul–Aug–Sep–Nov–Dec, and the busiest month runs 3.5× the quietest.

What does it cost to enter the White Socks niche?

White Socks sells for $11.81 on average on Amazon United States, outside the $15 to $100 sweet spot. Listings run $4.99 to $30.94. The average product has 10,620 reviews, the count a new listing must catch up to.

White Socks

Maybe

The top 5 brands take only 44% of clicks. But the average product has 10,620 reviews to catch up to, so White Socks is a Maybe.

Filters No Dominant Brand

Flapen Score: 60
60 / 100Top 5% of 16,930 Clothing, Shoes & Jewelry niches · +15 vs the category median of 45
Market size: $86K/yr95K searches / yr
90-day growth: +36.3%search demand this quarter
Competition: 28%top-5 click share · 42 brands · 57 sellers

Flapen Score

White Socks against its category

The dotted line is the Clothing, Shoes & Jewelry average. Past it, White Socks is stronger. Inside it, weaker.

60Maybe

This niche Category average

See the method

Market

The White Socks market on Amazon at a glance

Shoppers on Amazon United States searched for White Socks 95K times last year and spent an estimated $86K. The top 5 brands take 44% of clicks. Demand peaks in Jul–Aug–Sep–Nov–Dec. Flapen scores it 60 out of 100, a Maybe.

01 · Demand

An estimated 7.7% of those searches ended in a purchase.

Shoppers searched for this 95K times in the last 12 months. That counts every search on Amazon United States for this niche's terms. An estimated 7.7% of those searches ended in a purchase. Searches in the last 90 days moved +36.3% against the 90 days before. Searches, conversion and average price together put the market at an estimated $86K a year.

Searches, last 12 months: 95K
Growth, 90 days vs prior 90: +36.3%
Conversion, latest week: 7.7%
Market size, estimated: $86Ka year
Peak month: August3.5× the quietest month
Top search term: womens white ankle socks size 9-1110K searches a year

02 · Price

A sale here is worth $11.81.

Listings sell for $11.81 on average, from $4.99 to $30.94. Amazon reports units sold in ranges. This niche sold 6K to 8K a year. The average listing sells 100 to 250 of them. At $11.81 that is $1K to $3K a year per listing.

Average price: $11.81under the $15 to $100 sweet spot
Price range: $4.99–$30.94
Amazon United States median price: $24.38across 115,062 niches
Units sold a year: 6K–8K
Units per listing a year: 100–250
Revenue per listing a year: $1K–$3K
Returns: 1.8%of orders · Amazon United States median 2.1%

03 · Entry bar

The bar here is ads and reviews.

94% of listings pay for placement with sponsored ads. 100% ship with Prime. On an average day, 0.0% of listings are out of stock. The average listing ranks #481 within Athletic Socks. It carries 10,620 reviews at 4.58 stars, so a new listing needs social proof before a better product.

Sponsored listings: 94%
Prime listings: 100%
Out of stock, average day: 0.0%
Average rank: #481in Athletic Socks
Average rating: 4.58 starsAmazon United States average 4.42 stars
Average reviews: 10,620per listing
Listings tracked: 69

04 · Newcomers

7 of last year's 12 launches cleared the first-year sales bar.

12 products launched here in the last 12 months. 7 of them cleared the first-year sales bar, our mark for a successful launch. The brands on the shelf have sold for 43 months on average, so the names here are settling in.

Launched, last 12 months: 12
Successful launches: 7Amazon's first-year sales bar
Average brand age: 43 months

Products

Top White Socks products & what they sell for

Every tracked product: its share of the shelf, its reviews, and its price.

The products selling in this niche are for signed-in readers. Every market figure above stays open to everyone.

Competition

Competition: brands, sellers & click share

The top 5 products take only 28% of clicks. An open shelf where new products get seen.

Brands

42 rising

Sellers

Top-5 brand share

44%

Top 20: 85%

Top-5 click share

28%

Top 20: 67%

Open market

51%

Brand 113%
Brand 29%
Brand 38%
Brand 48%
Brand 56%
Brand 65%

Demand

White Socks search demand

Weekly searches over the year, seasonality beneath. Pick a range.

Peak months: Jul, Aug, Sep, Nov, Dec · busiest ÷ quietest = 3.5×

Search terms

Top White Socks search terms shoppers use

The exact words shoppers type, with yearly volume, growth, and conversion.

womens white ankle socks size 9-1110K/yr +54.9%5.3% conv.
short white socks women10K/yr +53.2%7.4% conv.
white short socks10K/yr +70.5%5.5% conv.
womens white ankle socks size 7-99K/yr +10.8%9.8% conv.
white short socks women8K/yr +46.5%7.3% conv.
ankle socks for women white8K/yr +23.5%6.1% conv.
white ankle socks women cotton5K/yr +57.6%5.8% conv.
ankle socks white women5K/yr +48.3%8.6% conv.
thick white ankle socks women5K/yr +9.3%4.7% conv.
womens white cotton ankle socks5K/yr -9.5%4.7% conv.

Reviews and returns

What reviews say buyers love and hate about White Socks

We read the reviews and the return reasons for every product selling here.

23%of positive reviews mention “Comfort-Overall”

16%of negative reviews mention “Size-Overall”

1.8%of orders come back

“Larger than expected”

A buyer, on “Size-Overall”16% of negative reviews mention the same topic

Every topic

Every topic buyers talk about, one row each.

Red shows the share of negative reviews and green the share of positive reviews, biggest topic first. Open a row to read what they wrote.

17 topics

NegativePositive

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FAQ

Common White Socks questions

Answered from the same tracked data.

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