white shorts men
Worth a lookShows demand growing +104.5% this quarter, but a failed launch gate (market size, growth, or returns) keeps it on the watch list.
Growth
Great+104.5%90-day search growth — must beat 0% to launch
Brand share
Great44%top-5 brand share — no brand owns this niche
Competition
Great25%top-5 click share — an open shelf
Avg price
Great$20.53avg listing price — sweet spot $15–$100
Price range
Great$7.82–$40.63cheapest to priciest tracked listing — scored on the share inside $15–$100
Quality gap
Good4.4★avg incumbent rating — lower means beatable quality
Market size
Good$381K$381K/yr · 957K searches
Review moat
Okay2,407.12avg incumbent reviews — the moat a new listing must climb
Conversion
Bad1.9%search→purchase rate — share of searches ending in a sale
Returns
Bad9.8%return rate — above 5% kills the launch gate
According to Flapen's Amazon United States niche tracking, white shorts men is a $381K/yr Amazon United States market (957K searches/yr). The top 5 brands hold 44% of demand. Demand peaks in May–Jun–Jul–Aug. Verdict: Worth a look — 65/100.
Data updated Jul 28, 2026 · scored weekly · How we score niches
white shorts men market data
- Units sold / yr
- 15K–20K
- avg 100–250/product
- Revenue / yr
- $308K–$411K
- units × avg price
- Conversion rate
- 1.9%
- Avg BSR
- #572
- Page quality
- 0%
- Prime
- 100%
- Sponsored
- 96%
- Out of stock
- 1.7%
- Avg brand age
- 44 months
- Avg seller age
- 139 days
Competition & brand share
Clicks spread well past the top 5 (25% combined) — an open shelf where new products get seen.Brands
41 rising
Sellers
52
Top-5 brand share
44%
Top 20: 89%
Top-5 click share
25%
Top 20: 57%
Open market
50%
- COOFANDY15%
- QPNGRP8%
- Comdecevis8%
- JMIERR7%
- Nautica6%
- Puimentiua6%
Demand & seasonality
Weekly Amazon search volume, last 104 weeks — +104.5% search growth over the last 90 days.Peak months: May, Jun, Jul, Aug · busiest ÷ quietest = 5.6×
Top white shorts men search terms
- white shorts men267K/yr
- mens white shorts215K/yr
- white mens shorts60K/yr
- white cargo shorts men48K/yr
- men white shorts44K/yr
- white linen shorts men44K/yr
- white shorts for men42K/yr
- mens white linen shorts32K/yr
- mens white cargo shorts30K/yr
- white golf shorts26K/yr
Top white shorts men products on Amazon
Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.
All 24 tracked products in this niche — three views at once, no toggling.
Top sellers
by 90-day click share
Comdecevis Mens Casual Linen Shorts Elastic Waist Drawstring Summer Beach Shorts White Large
Comdecevis$19.384.5★2,226 rev
Nautica Mens Classic Fit Flat Front Stretch Solid Chino 8.5 Deck Shorts Bright White 34W
Nautica$31.964.6★5,503 rev
Mens Linen Casual Dress Shorts 7Inch with Elastic Drawstring L White
Puimentiua$15.464.1★78 rev
COOFANDY Mens Casual Shorts Cotton Lightweight Flat Front Shorts Stretch Twill Chino Golf Shorts White
COOFANDY$16.384.4★300 rev
RQP Mens Linen Shorts Casual Drawstring 7inch Inseam Flat Front Shorts Stretch Shorts White
RQP$16.044.3★855 rev
Newest
by launch dateMens Linen Casual Dress Shorts 7Inch with Elastic Drawstring L White
Puimentiua$15.4678 rev
LINENNMAIN Mens Cotton Linen Shorts Casual Elastic Waist Drawstring Summer Beach Vacation Shorts with Pockets White
LINENNMAIN$20.9878 rev
COOFANDY Mens Linen Beach Shorts 9 Classic Fit Hybrid Waistband Lightweight Casual Dress Shorts with Pockets White
COOFANDY$20.58174 rev
LINENNMAIN Mens Linen Shorts Lightweight Cotton Breathable Casual Shorts for Men Summer Beach Vacation Yoga White
LINENNMAIN$21.6141 rev
COOFANDY Mens Casual Shorts Cotton Lightweight Flat Front Shorts Stretch Twill Chino Golf Shorts White
COOFANDY$16.38300 rev
Trending
90-day click momentumLINENNMAIN Mens Cotton Linen Shorts Casual Elastic Waist Drawstring Summer Beach Vacation Shorts with Pockets White
LINENNMAIN$20.984.2★
LINENNMAIN Mens Linen Shorts Lightweight Cotton Breathable Casual Shorts for Men Summer Beach Vacation Yoga White
LINENNMAIN$21.614.2★
Amazon Essentials Mens Lightweight Cotton French Terry Relaxed Fit Sweat Shorts with Drawstring Waist (Available in Big & Tall) Eggshell White X-Large
Amazon Essentials$15.204.6★
PLEPAN Mens 5 Inch Linen Shorts - Casual Elastic Waist Drawstring Summer Beach Shorts with Pocket White Medium
PLEPAN$14.474.4★
Mens Linen Casual Dress Shorts 7Inch with Elastic Drawstring L White
Puimentiua$15.464.1★
What buyers say about white shorts men
What buyers praise and complain about, mined from review topics.What buyers love
“Very nice they fit comfortably”
“Very comfortable”
“The shirt itself is fantastic—the quality really impressed me”
“The first thing we noticed was how lightweight the material feels”
“the price is reasonable for what you get”
“the description of them is accurate”
“Purchased in 3 different colors”
“Lightweight and Comfortable Golf Shorts for Florida Heat”
“They have an enough stretch to be comfortable”
“Perfect pockets etc”
What buyers complain about
“Cheaply made”
“transparent”
“Run short”
“The white fabric is relatively thick”
“Cheap looking fabric”
“the color was not as I expected”
“Zipper broke on a first use”
“over priced”
“They do wrinkle a bit”
“HUGE leg opening”
Top return reasons
Common questions
- Is white shorts men profitable to sell on Amazon United States?
- The niche generates $381K/yr across 91 tracked products. 9 of 31 products launched in the last 360 days are still selling. 90-day search growth is +104.5%. Flapen's verdict: Worth a look (65/100).
- How competitive is the white shorts men niche?
- 41 brands and 52 sellers compete. The top 5 products take 25% of clicks and top 5 brands hold 44% of demand.
- What do buyers complain about in white shorts men?
- Top complaints mined from reviews: Quality-Overall, Transparency, Size-Overall. The return rate is 9.8% — above our launch gate.
- When does demand for white shorts men peak?
- Demand peaks in May–Jun–Jul–Aug; the busiest month runs 5.6× the quietest.
- What does it cost to enter the white shorts men niche?
- Listings span $7.82–$40.63; the average listing price is $20.53 (sweet spot $15–$100). The average incumbent carries 2,407 reviews — the moat a new listing must climb.