Is white shorts for girls profitable to sell on Amazon United States?

The niche generates $74K/yr across 63 tracked products. 1 of 10 products launched in the last 360 days are still selling. 90-day search growth is +103.4%. Flapen's verdict: Worth a look (55/100).

How competitive is the white shorts for girls niche?

29 brands and 28 sellers compete. The top 5 products take 26% of clicks and top 5 brands hold 61% of demand.

What do buyers complain about in white shorts for girls?

Top complaints mined from reviews: Thickness, Size-Overall, Color. The return rate is 5.0%.

When does demand for white shorts for girls peak?

Demand peaks in Jun–Sep–Oct; the busiest month runs 7.6× the quietest.

What does it cost to enter the white shorts for girls niche?

Listings span $7.28–$26.57; the average listing price is $13.01 (sweet spot $15–$100). The average incumbent carries 679 reviews — the moat a new listing must climb.

white shorts for girls

Worth a look

Shows demand growing +103.4% this quarter, but a small market ($74K/yr) keeps it on the watch list.

Growth

Great+103.4%

90-day search growth — must beat 0% to launch

Competition

Great26%

top-5 click share — an open shelf

Brand share

Good61%

top-5 brand share — brands hold most of the demand

Review moat

Good678.97

avg incumbent reviews — the moat a new listing must climb

Price range

Good$7.28–$26.57

cheapest to priciest tracked listing — scored on the share inside $15–$100

Avg price

Good$13.01

avg listing price — sweet spot $15–$100

Quality gap

Okay4.6★

avg incumbent rating — lower means beatable quality

Conversion

Okay2.2%

search→purchase rate — share of searches ending in a sale

Returns

Okay5.0%

return rate — above 5% kills the launch gate

Market size

Bad$74K

$74K/yr · 254K searches

Signals Trending

According to Flapen's Amazon United States niche tracking, white shorts for girls is a $74K/yr Amazon United States market (254K searches/yr). The top 5 brands hold 61% of demand. Demand peaks in Jun–Sep–Oct. Verdict: Worth a look — 55/100.

Data updated Jul 10, 2026 · scored weekly · How we score niches

white shorts for girls market data

Units sold / yr: 6K–8K; avg 0–100/product
Revenue / yr: $78K–$104K; units × avg price
Conversion rate: 2.2%
Avg BSR: #71
Page quality: 0%
Prime: 100%
Sponsored: 92%
Out of stock: 13.0%
Avg brand age: 35 months
Avg seller age: 141 days

Competition & brand share

Clicks spread well past the top 5 (26% combined) — an open shelf where new products get seen.

Brands

29 rising

Sellers

Top-5 brand share

61%

Top 20: 94%

Top-5 click share

26%

Top 20: 59%

Open market

35%

Somaibo21%
Haloumoning19%
BOOPH9%
Auranso7%
HASMES4%
JOCMIC4%

Demand & seasonality

Weekly Amazon search volume, last 104 weeks — +103.4% search growth over the last 90 days.

Peak months: Jun, Sep, Oct · busiest ÷ quietest = 7.6×

Open Trend

Top white shorts for girls search terms

girls white shorts59K/yr +143.7%2.0% conv.
white shorts girls60K/yr +99.6%1.9% conv.
white biker shorts girls19K/yr +63.0%3.9% conv.
white shorts for girls13K/yr +148.1%1.3% conv.
girls white biker shorts11K/yr +89.6%4.2% conv.
girls white athletic shorts11K/yr +84.5%1.7% conv.
girls white bike shorts7K/yr +87.4%3.4% conv.
kids white shorts11K/yr +117.3%0.7% conv.
white shorts kids10K/yr +113.0%1.1% conv.
white bike shorts girls6K/yr +94.0%3.8% conv.

All search terms

Top white shorts for girls products on Amazon

Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.

Beatable (≤4.3★) Contested Strong incumbent (>4.7★)

All 24 tracked products in this niche — three views at once, no toggling.

Top sellers

by 90-day click share

Somaibo 3 Pack Girls Bike Shorts Kids Cartwheel Basic Cotton Under Dress Biker Shorts for Running Dance 7-8 Years White

Somaibo$10.794.5★361 rev

BOOPH Girls Flowy Shorts Athletic Butterfly Shorts Girls with Inner Pockets for Running Tennis White 7-8Y

BOOPH$12.394.8★395 rev

Somaibo 3 Pack Girls Bike Shorts Kids Cartwheel Basic Cotton Under Dress Biker Shorts for Running Dance 5-6 Years White

Somaibo$11.414.5★361 rev

Haloumoning Girls Athletic Shorts High Waist Elastic 2 in 1 Running Shorts with Side Pockets 5-14 Years White

Haloumoning$13.114.5★527 rev

BOOPH Girls Flowy Shorts Athletic Butterfly Shorts Girls with Inner Pockets for Running Tennis White 9-10Y

BOOPH$12.234.8★395 rev

Newest

by launch date

White Girls Athletic Shorts Slim Fit Spandex Bottoms for Gymnastics Cheer and Daily Play 11-12Y

LanGui$9.0938 rev

2mo ago

ZDC Girls Athletic Shorts Kids Workout High Waisted Volleyball Yoga Dance Biker Shorts Comfy Gymnastics Shorts 5-14Y White

ZDC$8.4218 rev

5mo ago

Haloumoning Girls Athletic Shorts Kids High Waist Biker Dance Gymnastics Shorts Comfy Yoga Active Shorts 5-14 Years White

Haloumoning$8.7299 rev

8mo ago

Haloumoning Girls Athletic Shorts Kids High Waist Biker Dance Gymnastics Shorts Comfy Yoga Active Shorts 5-14 Years White

Haloumoning$8.6399 rev

8mo ago

FireSwan Girls Butterfly Shorts Crossover Athletic Shorts with Pockets 2 in 1 Flowy Running Skorts for Teen Girls Youth White

FireSwan$11.61146 rev

1y ago

What buyers say about white shorts for girls

What buyers praise and complain about, mined from review topics.

What buyers love

Size-Overall20%

“They fit great”

Comfort-Overall14%

“they are super comfortable”

Soft Feel12%

“Soft, Comfortable Skorts - Perfect for Cheer and Dance”

Value For Money8%

“Look like a more expensive brand”

Quality-Overall7%

“Better than store brands”

Stretchability/Expandability/Elasticity5%

“Great stretch”

Material Quality4%

“The material feels really good quality”

Advertised Vs Actual Product4%

“They are exactly what I ordered”

Machine Wash Suitability3%

“they wash great”

Durability3%

“Very durable for my granddaughter”

What buyers complain about

Thickness24%

“Seemed thinner than other brands that I have purchased”

Size-Overall11%

“Size was too big for a 6yr old who weighs 47lbs and is 3'7”

Color9%

“Cream Colored. Not White”

Transparency8%

“theyre see through”

Ease Of Cleaning6%

“They were dirty on the back middle part when they were delivered to me”

Advertised Vs Actual Product3%

“Product not as described size wise”

Material Quality3%

“Cheap, very thin material”

Quality-Overall3%

“Poor quality”

Length2%

“not long in length for my 5 year old”

Top return reasons

Size-Overall61%

Waist Fit7%

Material Quality7%

Length6%

Transparency4%

Thin3%

Inseam Fit2%

Advertised Vs Actual Product2%

Thigh Fit2%

Color1%

Common questions

Is white shorts for girls profitable to sell on Amazon United States?: The niche generates $74K/yr across 63 tracked products. 1 of 10 products launched in the last 360 days are still selling. 90-day search growth is +103.4%. Flapen's verdict: Worth a look (55/100).
How competitive is the white shorts for girls niche?: 29 brands and 28 sellers compete. The top 5 products take 26% of clicks and top 5 brands hold 61% of demand.
What do buyers complain about in white shorts for girls?: Top complaints mined from reviews: Thickness, Size-Overall, Color. The return rate is 5.0%.
When does demand for white shorts for girls peak?: Demand peaks in Jun–Sep–Oct; the busiest month runs 7.6× the quietest.
What does it cost to enter the white shorts for girls niche?: Listings span $7.28–$26.57; the average listing price is $13.01 (sweet spot $15–$100). The average incumbent carries 679 reviews — the moat a new listing must climb.