white shorts
Worth a lookShows a fragmented shelf (top 5 take 14% of clicks), but a failed launch gate (market size, growth, or returns) keeps it on the watch list.
Competition
Incredible14%top-5 click share — an open shelf
Growth
Incredible+155.4%90-day search growth — must beat 0% to launch
Brand share
Incredible28%top-5 brand share — no brand owns this niche
Avg price
Great$21.83avg listing price — sweet spot $15–$100
Price range
Great$6.95–$61.44cheapest to priciest tracked listing — scored on the share inside $15–$100
Market size
Great$1.1M$1.1M/yr · 3.9M searches
Quality gap
Great4.3★avg incumbent rating — lower means beatable quality
Review moat
Okay2,901.36avg incumbent reviews — the moat a new listing must climb
Conversion
Bad1.3%search→purchase rate — share of searches ending in a sale
Returns
Bad12.7%return rate — above 6% kills the launch gate
According to Flapen's Amazon United States niche tracking, white shorts is a $1.1M/yr Amazon United States market (3.9M searches/yr). The top 5 brands hold 28% of demand. Demand peaks in May–Jun–Jul–Oct. Verdict: Worth a look — 70/100.
Data updated Jul 14, 2026 · scored weekly · How we score niches
Market data
- Units sold / yr
- 50K–60K
- avg 250–500/product
- Revenue / yr
- $1.1M–$1.3M
- units × avg price
- Launch success
- 42%
- 19 of 45 new (360d)
- Conversion rate
- 1.3%
- Avg BSR
- #281
- Page quality
- 0%
- Prime
- 100%
- Sponsored
- 95%
- Out of stock
- 1.1%
- Avg brand age
- 35 months
- Avg seller age
- 143 days
Competition
Clicks spread well past the top 5 (14% combined) — an open shelf where new products get seen.Brands
80 rising
Sellers
108
Top-5 brand share
28%
Top 20: 65%
Top-5 click share
14%
Top 20: 31%
Open market
68%
- SANMM7%
- roswear6%
- Amazon Essentials6%
- ZOLUCKY4%
- DHSO4%
- luvamia4%
Demand & seasonality
Weekly Amazon search volume, last 104 weeks — +155.4% search growth over the last 90 days.Peak months: May, Jun, Jul, Oct · busiest ÷ quietest = 7.8×
Product shelf
Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.
All 190 tracked products in this niche — three views at once, no toggling.
Top sellers
by 90-day click share
SANMM Jean Shorts Womens High Waisted Casual Stretchy Denim Shorts Folded Hem Boyfriend Shorts for Summer(White L)
SANMM$25.074.1★1,511 rev
DHSO High Waisted Biker Shorts for Women-5 Spandex Tummy Control Athletic Workout Running Yoga Gym Bike Under Dress Volleyball Summer Shorts(White L-XL)
DHSO$7.614.4★1,656 rev
ZOLUCKY Women Sexy Denim Shorts Summer Stretchy Mid Waist Frayed Raw Hemwhite Jean Shorts White M
ZOLUCKY$25.394.3★2,322 rev
YOCUR Womens Denim Shorts Colored Flowy Fashion Board Elastic Waist Fringe Drawstring Shorts Juniors Lounge Short Jean White L
YOCUR$23.644.0★12,930 rev
ELLEVEN Low Rise Jean Shorts for Women Sexy Y2k Mini Denim Shorts Summer High Stretchy Micro Shorts White Medium
ELLEVEN$28.334.4★301 rev
Newest
by launch date
Sophinique White Shorts for Women Casual 2026 Summer Trendy Elastic High Waist Baggy Shorts Pleated Beach Vacation Outfits Zipper Button Clothes with Pockets L
Sophinique$31.8325 rev
luvamia Cut Off Jean Shorts Women Summer High Waisted Denim Stretchy Shorts for Women Casual Ripped Cut Off Jorts Country Concert Outfit Cream White Medium US Size 8-10
luvamia$19.0554 rev
ELLEVEN Jean Shorts for Women Stretchy Baggy Denim Shorts High Waisted Folded Hem Summer Casual Shorts with Pockets White Medium
ELLEVEN$28.0919 rev
ELLEVEN Baggy Jean Shorts for Women A-Line High Stretchy y2k Mini Denim Shorts Summer Loose fit Casual Sexy & Chic Jorts White Medium
ELLEVEN$37.2742 rev
IWD Jean Shorts Womens Low Rise Stretchy Y2k Mini Denim Shorts Rolled Hem Hot Short Summer Trendy Jorts (White Small)
IWD$28.0136 rev
Trending
90-day click momentum
Amazon Essentials Womens Mid-Rise Slim-Fit 10 Inseam Bermuda Chino Shorts White 16
Amazon Essentials$14.314.1★
ELLEVEN Baggy Jean Shorts for Women A-Line High Stretchy y2k Mini Denim Shorts Summer Loose fit Casual Sexy & Chic Jorts White Medium
ELLEVEN$37.274.3★
BEAUDRM Womens Stretchy Jean Shorts High Waisted Straight Leg Skinny Denim Shorts Sexy Butt Lifting Cowgirl Outfits White Large
BEAUDRM$33.234.2★
luvamia Cut Off Jean Shorts Women Summer High Waisted Denim Stretchy Shorts for Women Casual Ripped Cut Off Jorts Country Concert Outfit Cream White Medium US Size 8-10
luvamia$19.054.4★
Metietila Womens High Waisted Stretchy Denim Shorts Ripped Raw Hem Summer Jeans Shorts White Medium
Metietila$26.794.2★
Reviews
What buyers praise and complain about, mined from review topics.What buyers love
“the fit is accurate”
“So comfortable”
“The material has a good amount of stretch”
“Good quality and easy to put on and off”
“Material is soft”
“Great fit and soft on the skin”
“Colors bright”
“Worth it”
“Very flattering”
“Not see through”
What buyers complain about
“Small shorts”
“very see through fabric”
“Material not what I expected”
“Not white”
“Poor quality”
“Thin material”
“Too sheer”
“the stretch is insane”
“Not comfortable”
“They look nothing like the picture”
Top return reasons
Common questions
- Is white shorts profitable to sell on Amazon United States?
- The niche generates $1.1M/yr across 190 tracked products. 19 of 45 products launched in the last 360 days are still selling. 90-day search growth is +155.4%. Flapen's verdict: Worth a look (70/100).
- How competitive is the white shorts niche?
- 80 brands and 108 sellers compete. The top 5 products take 14% of clicks and top 5 brands hold 28% of demand.
- What do buyers complain about in white shorts?
- Top complaints mined from reviews: Size-Overall, Transparency, Material Quality. The return rate is 12.7% — above our launch gate.
- When does demand for white shorts peak?
- Demand peaks in May–Jun–Jul–Oct; the busiest month runs 7.8× the quietest.
- What does it cost to enter the white shorts niche?
- Listings span $6.95–$61.44; the average listing price is $21.83 (sweet spot $15–$100). The average incumbent carries 2,901 reviews — the moat a new listing must climb.
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