White Shorts

Shoppers searched for this 3.9M times in the last 12 months. That counts every search on Amazon United States for this niche's terms. An estimated 1.3% of those searches ended in a purchase. Searches in the last 90 days moved +155.4% against the 90 days before. Searches, conversion and average price together put the market at an estimated $1.1M a year.

Searches, last 12 months

3.9M

Growth, 90 days vs prior 90

+155.4%

Conversion, latest week

1.3%

Market size, estimated

$1.1Ma year

Peak month

June7.8× the quietest month

Top search term

white shorts1.1M searches a year

Listings sell for $21.83 on average, from $6.95 to $61.44. Amazon reports units sold in ranges. This niche sold 50K to 60K a year. The average listing sells 250 to 500 of them. At $21.83 that is $5K to $11K a year per listing.

Average price

$21.83inside the $15 to $100 sweet spot

Price range

$6.95–$61.44

Amazon United States median price

$24.38across 115,062 niches

Units sold a year

50K–60K

Units per listing a year

250–500

Revenue per listing a year

$5K–$11K

Returns

12.7%of orders · Amazon United States median 2.1%

95% of listings pay for placement with sponsored ads. 100% ship with Prime. On an average day, 1.1% of listings are out of stock. The average listing ranks #281 within Shorts. It carries 2,901 reviews at 4.26 stars, so a new listing needs social proof before a better product.

Sponsored listings

95%

Prime listings

100%

Out of stock, average day

1.1%

Average rank

#281in Shorts

Average rating

4.26 starsAmazon United States average 4.42 stars

Average reviews

2,901per listing

Listings tracked

190

45 products launched here in the last 12 months. 19 of them cleared the first-year sales bar, our mark for a successful launch. The brands on the shelf have sold for 35 months on average, so a newcomer is not facing entrenched names.

Launched, last 12 months

45

Successful launches

19Amazon's first-year sales bar

Average brand age

35 months