white short sleeve button up men
Skip itHigh returns (12.1%) — this niche doesn't clear our bar today.
Growth
Great+86.7%90-day search growth — must beat 0% to launch
Avg price
Great$17.85avg listing price — sweet spot $15–$100
Competition
Great39%top-5 click share — an open shelf
Price range
Good$8.62–$27.19cheapest to priciest tracked listing — scored on the share inside $15–$100
Quality gap
Good4.4★avg incumbent rating — lower means beatable quality
Brand share
Good74%top-5 brand share — brands hold most of the demand
Review moat
Okay2,316.71avg incumbent reviews — the moat a new listing must climb
Conversion
Okay2.1%search→purchase rate — share of searches ending in a sale
Market size
Bad$43K$43K/yr · 112K searches
Returns
Bad12.1%return rate — above 5% kills the launch gate
According to Flapen's Amazon United States niche tracking, white short sleeve button up men is a $43K/yr Amazon United States market (112K searches/yr). The top 5 brands hold 74% of demand. Verdict: Skip it — 49/100.
Data updated Jul 20, 2026 · scored weekly · How we score niches
white short sleeve button up men market data
- Units sold / yr
- 3K–4K
- avg 0–100/product
- Revenue / yr
- $54K–$71K
- units × avg price
- Conversion rate
- 2.1%
- Avg BSR
- #283
- Page quality
- 0%
- Prime
- 100%
- Sponsored
- 98%
- Out of stock
- 4.2%
- Avg brand age
- 43 months
- Avg seller age
- 164 days
Competition & brand share
Clicks spread well past the top 5 (39% combined) — an open shelf where new products get seen.Brands
19 rising
Sellers
27
Top-5 brand share
74%
Top 20: 100%
Top-5 click share
39%
Top 20: 79%
Open market
20%
- J.VER28%
- Lusead12%
- COOFANDY12%
- ROUWELL11%
- Alimens & Gentle10%
- Amazon Essentials6%
Top white short sleeve button up men search terms
- white short sleeve button up men36K/yr
- mens white short sleeve button up20K/yr
- short sleeve white button up men17K/yr
- white short sleeve shirt men16K/yr
- mens white button up short sleeve8K/yr
- white button up shirt men short sleeve8K/yr
- white button up short sleeve men6K/yr
Top white short sleeve button up men products on Amazon
Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.
All 24 tracked products in this niche — three views at once, no toggling.
Top sellers
by 90-day click share
Lusead White Short Sleeve Dress Shirt Men Stretch Stain Shield Button Down Shirts Solid Wrinkle Free Formal Tops Office L
Lusead$14.754.5★151 rev
J.VER Mens Short Sleeve Button Up Stretch Dress Shirts Solid Slim Fit Business Formal Shirt White Large
J.VER$18.524.4★3,939 rev
ROUWELL Mens Dress Shirts Solid Stretch Stain Resistant Short Sleeve Casual Business Formal Button Down Shirt White Large
ROUWELL$15.054.6★139 rev
J.VER Mens Linen Shirt Short Sleeve Button Down Casual Summer Shirts White
J.VER$19.444.4★1,290 rev
J.VER White Dress Shirt for Men Button Down Short Sleeve Shirts Solid Wrinkle Free Formal Tops with Pocket for Summer L
J.VER$16.244.4★163 rev
Newest
by launch dateROUWELL Mens Dress Shirts Solid Stretch Stain Resistant Short Sleeve Casual Business Formal Button Down Shirt White Large
ROUWELL$15.05139 rev
ROUWELL Mens Dress Shirts Short Sleeve Stretch Stain Shield Button Down Shirts Business Casual Formal Office Tops White Large
ROUWELL$15.5890 rev
Lusead White Short Sleeve Dress Shirt Men Stain Shield Stretch Button Down Shirts Casual Formal Business Button Up Shirts
Lusead$15.07117 rev
Lusead White Short Sleeve Dress Shirt Men Stretch Stain Shield Button Down Shirts Solid Wrinkle Free Formal Tops Office L
Lusead$14.75151 rev
J.VER White Dress Shirt for Men Button Down Short Sleeve Shirts Solid Wrinkle Free Formal Tops with Pocket for Summer L
J.VER$16.24163 rev
Trending
90-day click momentum
CURBODO Linen Blend Shirts for Men Casual Short Sleeve Button Down Shirt Cool Summer Beach Wedding Vacation Tops White L
CURBODO$26.534.3★
J.VER White Dress Shirt for Men Button Down Short Sleeve Shirts Solid Wrinkle Free Formal Tops with Pocket for Summer L
J.VER$16.244.4★
COOFANDY Mens Linen Shirts Short Sleeve Casual Shirts Button Down Shirt for Men Beach Summer Wedding Shirt
COOFANDY$27.194.3★
DEMEANOR Mens Short Sleeve Dress Shirts Stretch Fitted Casual Work Summer Wedding Button Down Shirts with Pocket White Large
DEMEANOR$13.834.6★
J.VER Mens Button Down Short Sleeve Shirt Stretch Casual Shirt Summer Solid Untucked Formal Shirt with Pocket White
J.VER$14.944.5★
What buyers say about white short sleeve button up men
What buyers praise and complain about, mined from review topics.What buyers love
“Fit great”
“looks well made”
“Feels comfortable”
“Not thin material”
“Excellent value”
“The material is soft”
“the color is accurate with the photo”
“The material feels lightweight”
“Stylish”
“As advertised”
What buyers complain about
“To big”
“Came super wrinkled”
“Cheap Material”
“Trash”
“This is not white”
“exactly as pictured nothing great”
“A little on the cheap side”
“In white, you'll still need an undershirt of some kind as it's a bit transparent due to the loose weave”
“The fabric is on the thicker side”
“Shirt Dirty & Used🤮🤢 Disappointed when I received a used shirt”
Top return reasons
Common questions
- Is white short sleeve button up men profitable to sell on Amazon United States?
- The niche generates $43K/yr across 42 tracked products. 8 of 11 products launched in the last 360 days are still selling. 90-day search growth is +86.7%. Flapen's verdict: Skip it (49/100).
- How competitive is the white short sleeve button up men niche?
- 19 brands and 27 sellers compete. The top 5 products take 39% of clicks and top 5 brands hold 74% of demand.
- What do buyers complain about in white short sleeve button up men?
- Top complaints mined from reviews: Size-Overall, Wrinkles, Material Quality. The return rate is 12.1% — above our launch gate.
- What does it cost to enter the white short sleeve button up men niche?
- Listings span $8.62–$27.19; the average listing price is $17.85 (sweet spot $15–$100). The average incumbent carries 2,317 reviews — the moat a new listing must climb.