white short sleeve button down men
Worth a lookShows demand growing +78.8% this quarter, but high returns (11.6%) keeps it on the watch list.
Growth
Great+78.8%90-day search growth — must beat 0% to launch
Avg price
Great$18.03avg listing price — sweet spot $15–$100
Competition
Great34%top-5 click share — an open shelf
Price range
Good$8.62–$27.19cheapest to priciest tracked listing — scored on the share inside $15–$100
Brand share
Good72%top-5 brand share — brands hold most of the demand
Quality gap
Good4.4★avg incumbent rating — lower means beatable quality
Review moat
Okay2,137.83avg incumbent reviews — the moat a new listing must climb
Conversion
Okay2.9%search→purchase rate — share of searches ending in a sale
Market size
Bad$33K$33K/yr · 62K searches
Returns
Bad11.6%return rate — above 5% kills the launch gate
According to Flapen's Amazon United States niche tracking, white short sleeve button down men is a $33K/yr Amazon United States market (62K searches/yr). The top 5 brands hold 72% of demand. Demand peaks in Jun–Jul–Aug. Verdict: Worth a look — 50/100.
Data updated Jul 20, 2026 · scored weekly · How we score niches
white short sleeve button down men market data
- Units sold / yr
- 2K–2K
- avg 0–100/product
- Revenue / yr
- $27K–$36K
- units × avg price
- Conversion rate
- 2.9%
- Avg BSR
- #318
- Page quality
- 0%
- Prime
- 100%
- Sponsored
- 100%
- Out of stock
- 2.0%
- Avg brand age
- 37 months
- Avg seller age
- 165 days
Competition & brand share
Clicks spread well past the top 5 (34% combined) — an open shelf where new products get seen.Brands
21 rising
Sellers
26
Top-5 brand share
72%
Top 20: 100%
Top-5 click share
34%
Top 20: 74%
Open market
21%
- J.VER23%
- Alimens & Gentle15%
- ROUWELL14%
- COOFANDY11%
- Lusead8%
- Telotol7%
Demand & seasonality
Weekly Amazon search volume, last 55 weeks — +78.8% search growth over the last 90 days.Peak months: Jun, Jul, Aug · busiest ÷ quietest = 4.2×
Top white short sleeve button down men search terms
- white button down shirt men short sleeve24K/yr
- mens white button down shirt short sleeve17K/yr
- white short sleeve button down men13K/yr
- white cotton button down shirt men5K/yr
- white button-down shirts men2K/yr
Top white short sleeve button down men products on Amazon
Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.
All 24 tracked products in this niche — three views at once, no toggling.
Top sellers
by 90-day click share
J.VER Mens Linen Shirt Short Sleeve Button Down Casual Summer Shirts White
J.VER$19.444.4★1,290 rev
ROUWELL Mens Dress Shirts Solid Stretch Stain Resistant Short Sleeve Casual Business Formal Button Down Shirt White Large
ROUWELL$15.054.6★139 rev
ROUWELL Mens Dress Shirts Short Sleeve Stretch Stain Shield Button Down Shirts Business Casual Formal Office Tops White Large
ROUWELL$15.584.7★90 rev
Alimens & Gentle Mens Short Sleeve Dress Shirt Wrinkle Free Solid Casual Button Down Shirts for Summer Business Wedding White L
Alimens & Gentle$16.344.4★1,788 rev
J.VER White Dress Shirt for Men Button Down Short Sleeve Shirts Solid Wrinkle Free Formal Tops with Pocket for Summer L
J.VER$16.244.4★163 rev
Newest
by launch dateROUWELL Mens Dress Shirts Solid Stretch Stain Resistant Short Sleeve Casual Business Formal Button Down Shirt White Large
ROUWELL$15.05139 rev
ROUWELL Mens Dress Shirts Short Sleeve Stretch Stain Shield Button Down Shirts Business Casual Formal Office Tops White Large
ROUWELL$15.5890 rev
Lusead White Short Sleeve Dress Shirt Men Stain Shield Stretch Button Down Shirts Casual Formal Business Button Up Shirts
Lusead$15.07117 rev
J.VER White Dress Shirt for Men Button Down Short Sleeve Shirts Solid Wrinkle Free Formal Tops with Pocket for Summer L
J.VER$16.24163 rev
Lusead White Short Sleeve Dress Shirt Men Stretch Stain Shield Button Down Shirts Solid Wrinkle Free Formal Tops Office L
Lusead$14.75151 rev
Trending
90-day click momentum
CURBODO Linen Blend Shirts for Men Casual Short Sleeve Button Down Shirt Cool Summer Beach Wedding Vacation Tops White L
CURBODO$26.534.3★
ROUWELL Mens Dress Shirts Short Sleeve Stretch Stain Shield Button Down Shirts Business Casual Formal Office Tops White Large
ROUWELL$15.584.7★
DEMEANOR Mens Short Sleeve Dress Shirts Stretch Fitted Casual Work Summer Wedding Button Down Shirts with Pocket White Large
DEMEANOR$13.834.6★
J.VER White Dress Shirt for Men Button Down Short Sleeve Shirts Solid Wrinkle Free Formal Tops with Pocket for Summer L
J.VER$16.244.4★
ROUWELL Mens Dress Shirts Solid Stretch Stain Resistant Short Sleeve Casual Business Formal Button Down Shirt White Large
ROUWELL$15.054.6★
What buyers say about white short sleeve button down men
What buyers praise and complain about, mined from review topics.What buyers love
“Fit size is accurate”
“Excellent quality shirt”
“Feels comfortable”
“Excellent value”
“the material is lightweight”
“the color is accurate with the photo”
“Its light and breathable”
“Great styling”
“It feels good”
“As advertised”
What buyers complain about
“It is huge”
“Horrible material”
“Not Wrinkle free”
“Low quality shirts”
“Not as shown”
“Not worth the money”
“Very thin”
“The white isnt really white”
“not quite see through”
“The collar is flimsy”
Top return reasons
Common questions
- Is white short sleeve button down men profitable to sell on Amazon United States?
- The niche generates $33K/yr across 58 tracked products. 11 of 19 products launched in the last 360 days are still selling. 90-day search growth is +78.8%. Flapen's verdict: Worth a look (50/100).
- How competitive is the white short sleeve button down men niche?
- 21 brands and 26 sellers compete. The top 5 products take 34% of clicks and top 5 brands hold 72% of demand.
- What do buyers complain about in white short sleeve button down men?
- Top complaints mined from reviews: Size-Overall, Material Quality, Wrinkles. The return rate is 11.6% — above our launch gate.
- When does demand for white short sleeve button down men peak?
- Demand peaks in Jun–Jul–Aug; the busiest month runs 4.2× the quietest.
- What does it cost to enter the white short sleeve button down men niche?
- Listings span $8.62–$27.19; the average listing price is $18.03 (sweet spot $15–$100). The average incumbent carries 2,138 reviews — the moat a new listing must climb.