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White Shoe Laces

Fail

Prices span $3.20–$7.10, mostly outside the sweet spot, so White Shoe Laces is a Fail.

Flapen Score
41
41 / 100
Ranks 11,351 of 16,930 Clothing, Shoes & Jewelry niches · −4 vs the category median of 45
Market size
$298K/yr600K searches / yr
90-day growth
+6.3%search demand this quarter
Competition
75%top-5 click share · 11 brands · 13 sellers

Flapen Score

White Shoe Laces against its category

The dotted line is the Clothing, Shoes & Jewelry average. Past it, White Shoe Laces is stronger. Inside it, weaker.

41Fail
Big MarketTrendingHigh ConversionOpen MarketLow ReturnsPrice rangeAvg priceNo Dominant BrandLow Review BarrierQuality Gap
This niche Category average

Market

The White Shoe Laces market on Amazon at a glance

Shoppers on Amazon United States searched for White Shoe Laces 600K times last year and spent an estimated $298K. The top 5 brands take 82% of clicks. Demand peaks in Aug. Flapen scores it 41 out of 100, a Fail.

01 · Demand

An estimated 9.4% of those searches ended in a purchase.

Shoppers searched for this 600K times in the last 12 months. That counts every search on Amazon United States for this niche's terms. An estimated 9.4% of those searches ended in a purchase. Searches in the last 90 days moved +6.3% against the 90 days before. Searches, conversion and average price together put the market at an estimated $298K a year.

Searches, last 12 months
600K
Growth, 90 days vs prior 90
+6.3%
Conversion, latest week
9.4%
Market size, estimated
$298Ka year
Peak month
August1.6× the quietest month
Top search term
white shoe laces236K searches a year

02 · Price

A sale here is worth $5.29.

Listings sell for $5.29 on average, from $3.20 to $7.10. Amazon reports units sold in ranges. This niche sold 50K to 60K a year. The average listing sells 3,000 to 4,000 of them. At $5.29 that is $16K to $21K a year per listing.

Average price
$5.29under the $15 to $100 sweet spot
Price range
$3.20–$7.10
Amazon United States median price
$24.38across 115,062 niches
Units sold a year
50K–60K
Units per listing a year
3,000–4,000
Revenue per listing a year
$16K–$21K
Returns
1.3%of orders · Amazon United States median 2.1%

03 · Entry bar

The bar here is ads and reviews.

92% of listings pay for placement with sponsored ads. 100% ship with Prime. On an average day, 0.0% of listings are out of stock. The average listing ranks #376 within Shoe, Jewelry & Watch Accessories. It carries 4,154 reviews at 4.62 stars, so a new listing needs social proof before a better product.

Sponsored listings
92%
Prime listings
100%
Out of stock, average day
0.0%
Average rank
#376in Shoe, Jewelry & Watch Accessories
Average rating
4.62 starsAmazon United States average 4.42 stars
Average reviews
4,154per listing
Listings tracked
13

04 · Newcomers

0 of last year's 1 launches cleared the first-year sales bar.

1 products launched here in the last 12 months. 0 of them cleared the first-year sales bar, our mark for a successful launch. The brands on the shelf have sold for 51 months on average, so the names here are settling in.

Launched, last 12 months
1
Successful launches
0Amazon's first-year sales bar
Average brand age
51 months

Products

Top White Shoe Laces products & what they sell for

Every tracked product: its share of the shelf, its reviews, and its price.

Sign in to see the products

The products selling in this niche are for signed-in readers. Every market figure above stays open to everyone.

Competition

Competition: brands, sellers & click share

The top 5 products take 75% of clicks. A locked shelf that new listings rarely crack.

Brands

11 falling

Sellers

13

Top-5 brand share

82%

Top 20: 100%

Top-5 click share

75%

Top 20: 100%

Open market

14%

  • Brand 135%
  • Brand 221%
  • Brand 311%
  • Brand 48%
  • Brand 56%
  • Brand 64%
  • Open — no brand owns it (5 brands, 14%)

Demand

White Shoe Laces search demand

Weekly searches over the year, seasonality beneath. Pick a range.

15K10KSpike '24Spike '25Spike '26SepDecMarJunAugNovMarMay

Peak months: Aug · busiest ÷ quietest = 1.6×

Search terms

Top White Shoe Laces search terms shoppers use

The exact words shoppers type, with yearly volume, growth, and conversion.

  • white shoe laces236K/yr
  • white shoe laces for sneakers65K/yr
  • white shoelaces51K/yr
  • white laces44K/yr
  • white shoelaces for women sneakers31K/yr
  • white shoe laces for womens sneakers23K/yr
  • white laces for sneakers23K/yr
  • white shoelaces for mens sneakers15K/yr
  • white shoe strings15K/yr
  • white shoe laces for men11K/yr

Reviews and returns

What reviews say buyers love and hate about White Shoe Laces

We read the reviews and the return reasons for every product selling here.

26%of positive reviews mention “Quality-Overall”
16%of negative reviews mention “Length”
1.3%of orders come back
“the laces were too short for me”
A buyer, on “Length”16% of negative reviews mention the same topic

Every topic

Every topic buyers talk about, one row each.

Red shows the share of negative reviews and green the share of positive reviews, biggest topic first. Open a row to read what they wrote.

17 topics

NegativePositive

FAQ

Common White Shoe Laces questions

Answered from the same tracked data.